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Liese Peterson is a seasoned executive with 25+ years of experience in the European and North American trade show and events industries. She holds an MBA from Northwestern University and has worked with top companies like GE Capital, MG Design, and von Hagen GmbH. Peterson is proficient in German and Italian and has a strong background in marketing, business development, and leadership.

Experience

  • von Hagen North America
    • Las Vegas, Nevada, United States
    • Chief Executive Officer
      • Oct 2021 - Present
      • Las Vegas, Nevada, United States

      All the finest designs and operations activities crafted and fine-tuned in Europe for the last 25 years are now available to European (and North American) exhibitors in Las Vegas. We're offering premium-level, concierge style support to Europeans who know Las Vegas as a super city for trade ...

    • Germany
    • Design Services
    • 1 - 100 Employee
    • Chief Executive Officer, von Hagen North America
      • Sep 2012 - Present

      I'm reasonably sure this is the best position in the world. Von Hagen Design is a Blomberg , Germany (Hannover-area) designer and producer of trade shows, exhibits and events which is quickly becoming one of the leading companies in the sector. My role is to help Americans have local support for their European trade shows, to develop our company's products in the US, and facilitate better trans-Atlantic processes. Von Hagen is known for its incredible service and quality, and it's terrific to be heading their North American operations.

    • Senior Vice President
      • Nov 2012 - Mar 2022

      With over twenty years of experience in the European and North American trade show and events industries, I can help exhibitors large and small enjoy an easy experience with Von Hagen Design. Our Las Vegas office provides our American clients with an experienced professional in your time zone, one who speaks German and Italian, and will coordinate everything with our talented staff of German designers and project managers so you get the best of both worlds. European design... American customer service, and gorgeous quality. Call me!

  • Nine Elms ED LLC
    • Las Vegas, Nevada Area
    • CEO
      • Mar 2015 - Mar 2022
      • Las Vegas, Nevada Area

      Nine Elms is a highly dynamic and deeply experienced team of people who are experienced in facilitating sales and partnerships between North America, Great Britain and Europe. With a multi lingual staff and sales and finance professionals who have worked in key industries for over 50 years, we b...

    • Managing Director, Global Projects
      • Jul 2009 - Nov 2010

      Assist clients in Europe and North America in developing stronger clients bases with trade shows, events, permanent interiors, and mobile marketing.

    • CEO
      • Apr 2008 - Jan 2009

      Motif was a designer and builder of custom permanent interiors in the museum, retail, and healthcare sector. It was originally part of hte MICE North America group, and was bought by the private equity firm JPB Enterprises, which then merged it with its sister company, Displayworks, in Irvine, C...

    • Vice President and General Manager
      • Dec 2006 - Apr 2008

      I joined MG Design as VP of Sales, and was asked to take responsibility for marketing, then operations and general management. MG Design is an exhibit designer and builder, winner of multiple "Sizzle" Awards, and has offices in the Chicago area, Las Vegas, and San Francisco.

    • CEO
      • Apr 2005 - Dec 2006

      Providing clients in Europe with the resources they need to take advantage of opportunities in the United States and Canada, using 20+ years of TransAtlantic experience in sales, distribution, business development and marketing.

    • Area Vice President
      • 1985 - 1987

Education

  • 1985 - 1987
    Northwestern University - Kellogg School of Management
  • 1976 - 1977
    The Johns Hopkins University
  • 1972 - 1976
    University of Wisconsin-Oshkosh

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Events Services”

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