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Bio

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Lidwina Avissa Wibowo is a seasoned content strategist with 10+ years of experience in managing internal administrative responsibilities, creating content ideation, and leading teams. She holds a Bachelor's degree in International Relations from Tomsk State University and has worked with various organizations, including PERMIRA, PPI Dunia, and We The Genesis Indonesia.

Experience

    • Indonesia
    • Non-profit Organizations
    • 100 - 200 Employee
    • Social Media Coordinator
      • May 2024 - Present

    • Content Strategist
      • Feb 2023 - May 2024

      - Led an ideation planning schedule per month with 5+ officers.- Responsible for brief through copy, graphics, and motion design to execution content.- Led the editorial process, including proofreading and editing content per week.- Succeed in gaining new followers by a total of +5K on Instagram in 10 months.- Did monthly reviews to maintain and increase social media performance by utilizing data analytics tools.

    • Vice Director of Communication and Information Directorate
      • Oct 2023 - Present

      - Assisting the Director in monitoring 40+ members and overseeing communication initiatives.- Curating and maintained the alignment of published content to the PPID identity, tone, and voice.- Formulating and executed a comprehensive content strategy and guidance for content development.- Leading monthly internal reviews to evaluate the performance of published content, analyzing metrics, and providing insights.- Facilitating cross-functional collaboration and maintained the key stakeholder engagement.

    • Civic and Social Organizations
    • 1 - 100 Employee
    • Vice President
      • Nov 2022 - Nov 2023

      - Assisted the President in overseeing 90+ Indonesian Community activities.- Led progressive development by providing guidance and supervision externally and internally.- Handed in improving the efficiency of the work performance of the Social Media, Public Relations, and Events Departments.

    • Secretary General
      • Sep 2021 - Oct 2022

      - Collaborated with the President of Permira Tomsk 2021/2022 to formulate program plans and activities.- Coordinated overall administrative affairs, and conduct planning, evaluation, and reporting tasks. -- - --- Demonstrated efficiency in crafting and maintaining organizational administrative documents essential for Permira Tomsk.

    • Online Media
    • 1 - 100 Employee
    • Human Resources Executive
      • May 2023 - Oct 2023

      - Proficiently managed internal administrative responsibilities, including essential documents from scratch, such as Working Agreement Letters, Company SOPs, and more.- Effectively oversaw the intern recruitment process, handling applications from 70+ candidates.- Monitored and enhanced internal company work performance for 30+ team members.- Proactively engaged in talent acquisition by actively scouting and recruiting top-notch individuals.

    • Senior Head of Content Strategist
      • Nov 2022 - May 2023

      - Managed to produce 60+ contents, ensuring alignment with WTG's pillars and branding identity.- Increased the average growth of engagement rate by +30% on Instagram, reflecting the effectiveness of content strategies tailored to WTG's core values.- Succeed in gaining new followers by a total of +2K on Instagram in 3 months.- Led the editorial process, including proofreading and editing 7+ contents per week.- Built WTG's content creation scheduling system through a Content Calendar to optimize the workflow.

    • Russian Federation
    • Non-profit Organizations
    • 1 - 100 Employee
    • Chief of Interest and Talent Department
      • Oct 2022 - Oct 2023

      - Led the strategic ideation and conceptual frameworks for key initiatives: Pemilihan Putra-Putri Permira, Permira Mengajar, and Permira E-Sport Tournament.- Directed a dynamic team of 10+ members by providing feedback and insights.- Collaborated closely with external institutions and key stakeholders, nurturing strategic partnerships.- Attained a 60%+ effectiveness rate in meeting overall work targets throughout the entire period.

    • Staff of Interest and Talent Department
      • Oct 2021 - Oct 2022

    • Head of Creative and Public Relations Pemilihan Putra-Putri Permira 2022
      • Mar 2022 - Jul 2022

      - Received the nomination for 'Best Work Program 2022' in the cultural category by PPI Dunia.- Managed to create concept and creative direction strategy plan from the scratch for visual assets.- Increased the average growth by +25% on Instagram in a month and gained +200 new followers.- Succeed in producing 20+ content and 2 supporting IGS for each content.- Collaborated with 10+ national media, expanding program visibility on a significant scale.

    • Head Project Manager "Permira Mengajar" 2022
      • Feb 2022 - Jul 2022

      - Conceptualized and led the program, including serving as a moderator in multiple meetings.- Managed a diverse team of 100+ Russian citizen participants and coordinated the efforts of 20+ teachers.- Served as the primary point of contact for the event.

    • Staff of Creative Directorate
      • Oct 2022 - Jul 2023

      - Produced strategy plan and visual concept for American-European Symposium 2023 in Belgium.- Led the editorial process, including proofreading and editing the content.- Produced 10+ campaign promotion content in a month on Instagram to boost the feasibility of the event.- Built the content ideation and creation scheduling system within the team.

  • digitalkrew.id
    • Jakarta, Jakarta, Indonesia
    • Copywriter
      • Jan 2023 - Apr 2023
      • Jakarta, Jakarta, Indonesia

      - Conducted in-depth research to analyze any relevant topics for their article needs.- Managed and wrote articles to 5+ clients, effectively meeting their needs and maintaining strong client relationships through clear communication and deliverable excellence.- Optimized on-page SEO (focus keywords, title, meta description, images, etc).- Wrote a total of 20+ articles about health, construction, lifestyle, and religion per month.

  • We The Genesis Indonesia
    • Jakarta, Jakarta, Indonesia
    • Content Strategist
      • Jun 2022 - Sep 2022
      • Jakarta, Jakarta, Indonesia

      - Conducted in-depth research to develop content ideation based on trending topics, e.g. pop-culture.- Successfully produced 2+ content per week in alignment with the pillars and branding identity.

  • Students Takeover
    • Jakarta, Jakarta, Indonesia
    • Public Relations
      • Nov 2021 - Mar 2022
      • Jakarta, Jakarta, Indonesia

      - Successfully forged media partnerships and agreements with 10+ external organizations.- Authored ToR and MoU documents for collaboration submissions.- Effectively facilitated communication, serving as a liaison between Students Take Over and external parties/organizations.

Education

  • 2021 - 2025
    Tomsk State University
    Bachelor's degree, International Relations
  • 2021 - 2021
    Tomsk State University
    Faculty of Philology Summer School, Отлично
  • 2020 - 2021
    Tomsk State University
    International Preparatory Course, Отлично
  • 2020 - 2020
    Institut Teknologi Bandung
    Bachelor's degree, School of Business and Management
  • 2017 - 2020
    SMA Negeri 1 Bandung
    SOCIAL SCIENCES, 89.3/100

Suggested Services

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Industry Focus. “Non-profit Organizations”

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