Okay, let’s tackle this. So Liam has 54 years of experience, which is extremely long. Typically, senior executives with this level of experience can charge higher rates. However, his specific skills like change management, recruiting, and coaching are in demand, but not necessarily at the highest end of the market. Considering his location in the Greater Leicester Area, which is outside of major cities, his rate might be lower than what someone in a similar role in London or New York would charge. Let’s look at some benchmarks. Senior executives with similar experience can charge $200-$300 per hour. However, considering Liam’s specific skills and location, I’ll estimate his rate to be around $120 per hour.