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Liam Duff

General Manager at JD Gyms
Intro Book
Seasoned general manager with expertise in operational management and team leadership.
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Location
Liverpool, England, United Kingdom, GB
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Bio

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Liam Duff is a seasoned general manager with 20+ years of experience in the fitness and retail industries. He has successfully managed multiple locations, including PureGym and JD Gyms, overseeing operational, people, and H&S departments. Liam has also developed and implemented strategies to improve KPIs in PT retention, NPS, Membership Net Gain, and EBITDA results. He holds a Bachelor's Degree in Sports and Exercise Science from Liverpool John Moores University and has completed various LinkedIn certifications.

Credentials

  • Managing Your Sales Territory
    LinkedIn
    Jan, 2022
    - Apr, 2026
  • The Cure for Impostor Syndrome
    LinkedIn
    Nov, 2021
    - Apr, 2026
  • How to Effectively Deliver Criticism
    LinkedIn
    Feb, 2021
    - Apr, 2026
  • Rules for Rising Leaders
    LinkedIn
    Feb, 2021
    - Apr, 2026
  • The Practices of High-Performing Employees
    LinkedIn
    Feb, 2021
    - Apr, 2026
  • Speaking Confidently and Effectively
    LinkedIn
    Jan, 2021
    - Apr, 2026
  • Humble Leadership: The Power of Relationships, Openness, and Trust (getAbstract Summary)
    LinkedIn
    Aug, 2020
    - Apr, 2026
  • 15 Secrets Successful People Know About Time Management (getAbstract Summary)
    LinkedIn
    Apr, 2020
    - Apr, 2026
  • Avoiding Burnout
    LinkedIn
    Apr, 2020
    - Apr, 2026
  • Dealing with Difficult People in Your Office
    LinkedIn
    Apr, 2020
    - Apr, 2026
  • How Getting Curious Helps You Achieve Everything
    LinkedIn
    Apr, 2020
    - Apr, 2026
  • How to Manage Your Manager
    LinkedIn
    Apr, 2020
    - Apr, 2026
  • Reaching Out of Your Comfort Zone
    LinkedIn
    Apr, 2020
    - Apr, 2026
  • The Six Morning Habits of High Performers
    LinkedIn
    Apr, 2020
    - Apr, 2026

Experience

  • JD Gyms
    • St. Helens, England, United Kingdom
    • General Manager
      • Oct 2023 - Present
      • St. Helens, England, United Kingdom

      General Manager at JD Gyms St Helens.Overseeing all operational, people and H&S departments. Part of Area 5 recruitment team, hiring talented individuals to join our incredible teams across Merseyside & Manchester.

  • Ninja Warrior UK Adventure Parks
    • Liverpool, England, United Kingdom
    • General Manager
      • Jun 2022 - Feb 2024
      • Liverpool, England, United Kingdom

  • PureGym
    • United Kingdom
    • Wellness and Fitness Services
    • 700 & Above Employee
    • Gym Manager
      • Aug 2017 - Jun 2022

      Gym manager of 3 sites - Blackburn, Liverpool Brunswick & Aintree. High performing GM in PureGym showing consistency in achieving KPI's in PT retention, NPS, Membership Net Gain & EBITDA results in all these clubs. I have proposed 1 refurb request @ Blackburn to improve M:F split due to area demographic that yielded a positive return in new female members after construction. Aintree has a refurb proposal accepted and expected to oversee operations late March 2022 with the aim of an improvement of existing offering and an improvement on revenue yield. I have won GM of the Quarter once at each club; I have won Club of the Quarter twice at Liverpool Brunswick & Blackburn; and have won GM of the North at the PureGym Annual awards 2021.

    • Assistant Manager
      • Jun 2016 - Aug 2017

      PureGym Aintree

    • Personal Trainer
      • Mar 2015 - Jun 2016

      PureGym Aintree

  • McDonald's Corporation
    • Crew Trainer
      • Dec 2008 - Mar 2015

Education

  • 2010 - 2013
    Liverpool John Moores University
    Bachelor's Degree, Sports and Exercise Science

Suggested Services

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Industry Focus. “Health, Wellness & Fitness”

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