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Li Un U

Branding Director at NTU Business Solutions Case Club
Intro Book
Business case developer and analyst with experience in marketing and data analysis.
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Location
Singapore, SG
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Bio

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Li Un U is a seasoned professional with experience in business case development, marketing, and data analysis. He has worked with NTU Business Solutions Case Club and Screening Eagle Technologies, developing business cases, conducting market research, and facilitating product management and UI/UX design. He holds a dual degree in Engineering Science and Technology Management from Nanyang Technological University Singapore.

Credentials

  • The Arduino Platform and C Programming
    University of California, Irvine
    Jan, 2024
    - Apr, 2026

Experience

  • NTU Business Solutions Case Club
    • Singapore
    • Business Consulting and Services
    • 1 - 100 Employee
    • Branding Director
      • Jun 2023 - Present

      Development Department• Spearheaded outreach campaigns on LinkedIn and Instagram, boosting the clubs’ online presence• Led publicity campaigns and designed merchandise for the international Asian Business Case Competition organised by the club

    • Associate
      • Feb 2023 - Present

    • Associate-in-Training
      • Sep 2022 - Feb 2023

      • Underwent intensive business case training with weekly team presentations• Conducted extensive market research, financial projections and developed in-depth solutions for real-world business problems across a myriad of industries• Applied critical thinking frameworks and presented ideas with a clear, logical flowCases analysed during training: 1) CIBCC 2017 - Snail White (Cosmetics) 2) SBCC 2020 - Bread Talk (Food & Beverage)3) CIBCC 2019 - Sea Limited (Consumer Internet) 4) UMCC 2021 - Edyoucated (Educational Technology)5) ABCC 2017 - MeiTuan (Super-app) 6) CECC 2020 - WebEye (Automotive Telematics) 7) SBCC 2021 - CapitaLand (Real-estate Sustainability) 8) GMCC 2021 - EMI (Microfinance)

  • Screening Eagle Technologies
    • Singapore
    • Project Intern, Data Administrative
      • Feb 2022 - Jul 2022
      • Singapore

      • Conducted structural inspections and investigation works for Building and Construction Authority (BCA) Periodic Structural Inspection (PSI) Project• Handled Non-Destructive Testing equipment for structural inspections• Managed logistics, data entry and validation for PSI report generation• Facilitated the Product Management and UI/UX Design team to test and enhance proprietary structural inspection software

Education

  • 2022 - 2026
    Nanyang Technological University Singapore
    Renaissance Engineering Programme
  • 2020 - 2021
    Raffles Institution
    GCE A-Level Examination: 90 RP
  • 2016 - 2019
    Singapore Chinese Girls' School
    GCE 'O' Level Examination: L1R5 Raw score - 6, Net score - 2

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Industry Focus. “Business Consulting and Services”

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