Experience

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  Educa2 - California

  • San Mateo County, California

  • Volunteer

    • Jan 2014 - Present
    • San Mateo County, California

    Educa2 equips Latino children with innovative skills to succeed in school and in life, and empower parents to actively engage in their education.As a volunteer, I developed their website, manage social media and assist in any way that I can. These highly motivated and talented people are very inspirational and making great progress.

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  Let Leslie Do It

  • San Francisco Bay Area

  • Marketing Consultant

    • May 2009 - Dec 2014
    • San Francisco Bay Area

    There are many wonderful web resources that are very inexpensive (or free) that are ideal for small businesses, especially sole proprietors who have to handle everything alone. I develop basic websites (WordPress), set up blogs, prepare email marketing campaigns, set up on-line social and business networking sites and other on-line resources for them. When a project is completed, I provide training to maintain the program or I can continue to be the resource person at very reasonable rates. Visit my website (www.letlesliedoit.com) for examples.

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  Old First Concerts

  • San Francisco Bay Area

  • Director of Marketing

    • Jan 2010 - Jun 2014
    • San Francisco Bay Area

    One of the Bay Area's most active independent concert series, Old First Concerts has been presenting performances of chamber and recital repertoire on a year-round basis since 1969. Responsible for audience building activities including on-line listings, social media campaigns, and email marketing.

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  La Estancia Vacations

  • Founder

    • Aug 2003 - Sep 2006

    Started and operated a very successful rental company for luxury condominiums in Cabo San Lucas, Mexico. Developed a very effective web site with extensive web marketing strategy. Performed all day-to-day functions including sales (client interaction), administration, owner relations and accounting/finance. Business sold through strategic partnership. Continuing role as investor .

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  First Medical

  • Vice President, Marketing and Business Development

    • Jun 1993 - Oct 2001

    First Medical developed and commercialized a laboratory quality point of care system for the measurement of cardiac markers. Participated in obtaining funding, developed and managed an international Medical Advisory Board, guided the development team in product design, presented the product/company to potential marketing partners. Worked fulltime with company through the end of 1995. Over next 5 years, worked as a consultant through various phases of company development.After the acquisition of the company by Sigma Diagnostics in July, 2000, assumed the role of Vice President of Marketing and Business Development. Directed the product launch, development of the marketing team and management of the marketing effort for the first year. Hired replacement.

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  Biometric Imaging

  • Marketing Manager

    • Jun 1992 - Jun 1993

    Start up company. Responsibility for product definition for new analyzer for CD4/CD8 cell counts. Market reseach. Opinion leader identification. Formed Advisory Board.

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  Biotrack

  • Director of Marketing and Business Development

    • Apr 1990 - Jun 1992

    Joined company immediately after acquisition by larger diagnostics company (Ciba Corning). Managed existing private label business )DuPont Pharmaceuticals). Established technical marketing and technical service organization to support sales and marketing effort. Developed new product specifications.

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  Ventana Medical Systems

  • Marketing Manager

    • Oct 1989 - Apr 1990

    Start up company. Participated in new product design. Market research. Launched product at College of American Pathologists meeting (full responsibility for trade show execution).

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  BD Biosciences

  • Director of Marketing - Immunocytometry Systems

    • Dec 1986 - Oct 1989

    Responsible for launch of new flow cytometer (initial project). Directed marketing efforts for the company's products. Managed product managers and marketing communications.

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  Syva/Syntex

  • Marketing Manager - Therapeutic Drug Monitoring

    • Dec 1981 - Dec 1986

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  Hexcel Corporation

  • Product Manager - Orthopedic Implants

    • Jun 1980 - Dec 1981

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  Orion Research

  • Business Unit Manager

    • Feb 1973 - Jun 1980

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  Children's Hospital Boston

  • Senior Laboratory Technician - Clinical Chemistry

    • Dec 1971 - Feb 1973

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  Brandeis University

  • Laboratory Technician - Graduate School of Biochemistry

    • Jun 1971 - Dec 1971