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Bio

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Leslie Royce is a seasoned designer with extensive experience in user interface design, web design, art direction, and graphic design. She has worked on various projects, including rebranding SaaS companies, designing websites, and creating marketing materials. Leslie holds a Bachelor of Arts degree in Journalism, Magazine Sequence from The University of Texas at Austin.

Experience

  • Paperless Parts
    • Boston, Massachusetts, United States
    • Senior Brand Designer
      • Apr 2023 - Dec 2023
      • Boston, Massachusetts, United States

      Refresh SaaS brand and apply across all mediums. Manage/execute all level of design for B2B facing content. Design brand marketing for all external facing deliverables. 50/30/20 = Figma, InDesign and PPT

  • Quali
    • Austin, Texas, United States
    • Senior Brand Designer
      • Oct 2021 - Mar 2023
      • Austin, Texas, United States

      Apply SaaS rebrand launch across all mediums. Manage/execute all stages of design for B2B facing content. Enhance UI product look/feel + design brand marketing for all external facing deliverables. 50/30/20 = Figma, InDesign and PPT

  • The University of Texas at Austin
    • Austin, Texas, United States
    • Art Director / Senior User Interface Designer
      • Oct 2019 - Apr 2022
      • Austin, Texas, United States

      Tobacco Research & Evaluation Team & Tobacco Edu: Design website + 5-chapter eLearning curriculum project and brand development.

  • IntelliSense.io
    • Cambridge, England, United Kingdom
    • Senior Brand Designer
      • Feb 2016 - Dec 2016
      • Cambridge, England, United Kingdom

      Apply consistent visual design principles across IntelliSense IoT product family and market-facing content. Collaborate with engineering team on application processes/UX to create an informed and clean UI. Develop marketing materials.

  • Zebra Technologies
    • Austin, Texas, United States
    • Senior Art Director
      • Jul 2014 - Oct 2015
      • Austin, Texas, United States

      Previously XPlore Technologies. Attended daily stand up meetings as part of overall team. Created new visual narrative via client verticals through digital advertising, re-targeting/PPC, ad units, PPT templates, email, print ads and collateral.

  • FreightWatch International
    • Austin, Texas, United States
    • Senior Art Director
      • May 2011 - May 2014
      • Austin, Texas, United States

      Attended daily stand up meetings as part of overall team. Elevated existing brand through typography, color, establishing brand coherence. Applied new, responsive UI to both public facing sites and client portal (within an Agile environment), email, online ad units, PPT, trade show displays for the U.S., Mexico and Europe (U.K. & Germany). Designed and art directed research report data for infographs used in campaigns. Art directed and designed employee global engagement campaign.

  • Wi-Fi Alliance
    • Austin, Texas, United States
    • Senior Art Director / Lead Graphic Designer
      • Dec 2006 - May 2013
      • Austin, Texas, United States

      Launch rebrand campaign, concept and apply new visual ID. Redesign website + all print marketing materials, product catalog design, and design and execute email and banner ad campaigns.

  • AdPeople Worldwide
    • Austin, Texas Area
    • Art Director
      • 2012 - 2013
      • Austin, Texas Area

      Art Director on Dell, consumer and SMB. Worked on catalog, catalog redesign, direct mail and supported online design efforts.

  • Snap Kitchen
    • Austin, Texas, United States
    • Senior Brand Designer
      • Apr 2010 - Oct 2011
      • Austin, Texas, United States

      Designed original logo, identity and voice. Contributed to how the brand informed the Snap physical retail spaces. Created initial style guide and UI—expanded to print and consumer-facing products.

  • Texas Monthly
    • Austin, Texas Metropolitan Area
    • Art Director
      • May 2004 - May 2009
      • Austin, Texas Metropolitan Area

      TEXAS MONTHLY CUSTOM PUBLISHING. Concept and art direct 32-page bi-monthly magazine. Source all artwork. Concept and art direct annual 96-page Golf magazine.

  • VMLY&R (MA)
    • Austin, Texas, United States
    • Contract Art Director
      • May 2004 - Mar 2008
      • Austin, Texas, United States

      Previously SicolaMartin. Collaborate with freelance creative director to concept and pitch alongside agency campaigns. Print, web/digital campaigns for AMD, Sybase, QuarkXpress, Blu-Ray.

  • T3: Now Material
    • Austin, Texas Area
    • Art Director
      • Jan 2002 - Jan 2004
      • Austin, Texas Area

      Art Director on Dell, Small and Medium Business: SMB Catalog and Direct Mail (2002). Managed and art directed monthly product photo shoots. Freelance art direction for T3 Interactive: MSN.

  • Citysearch.com
    • Austin, Texas Area
    • Photography Coordinator
      • Aug 1996 - Aug 1997
      • Austin, Texas Area

      Art directed and assisted in layout and development of editorial features. Hired and supervised freelance photographers. Coordinated, commissioned and edited all commercial and editorial photography for initial site launch, Austin. Supported local marketing department in marketing efforts. Managed photo department and budget.

  • Houston Life Magazine
    • Houston, Texas Area
    • Asst. Art Director
      • Sep 1993 - May 1995
      • Houston, Texas Area

      Designed feature stories. Art directed and commissioned all photography (studio and environmental). Scouted locations. Responsible for monthly art budget. Supervised art department.

Education

  • 1989 - 1994
    The University of Texas at Austin
    Bachelor of Arts (B.A.), Journalism, Magazine Sequence

Suggested Services

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Industry Focus. “Software Development”

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