Experience

• 

  Levitt-Safety Limited

  • Oakville

  • Market Segment Manager - Personal Safety

    • Feb 2019 - Present
    • Oakville

• 

  MEGAComfort

  • Toronto, Canada Area

  • VP Marketing

    • Jun 2016 - Feb 2018
    • Toronto, Canada Area

    Responsible to develop an integrated marketing strategy to drive growth and support a team of 3 individuals in a small family owned business.• Developed in-house marketing collateral, advertising and copy-writing to support business growth • Produced template for national promotions with retail partners to drive new business opportunities• Created whitepaper to introduce the benefits of insoles and launch the sales funnel process • Developed yearly business calendar to focus objectives and monitor key metrics• Worked with Amazon partner to develop key strategies to grow online business • Established on-going rapport with inside sales team to help grow distribution network

• 

  Cintas Canada Limited

  • Mississauga

  • Senior Manager - Marketing & Merchandising Canada

    • 2011 - 2016
    • Mississauga

    Responsible for developing and building Canadian marketing and merchandising department from scratch, managing $900K+ budget and team of four full-time marketing and merchandising professionals.• Maintained alignment with business objectives by working directly with Canadian leadership team.• Supported business growth by researching growing healthcare and protective apparel sectors; educating decision-makers and wearers on how to comply with current standards.• Secured significant media exposure by launching PR initiatives including Canada’s Best Restroom contest (now in fifth year); garnering $500K in PR value and securing live interview on Canada AM.• Fostered cohesion by bringing East and West Canada together for monthly meetings and introducing French translation process to support Quebec.• Optimized results from working with agencies through effective management of relationships with sports sponsorship agency, PR agency, market intelligence agency, and creative services.• Generated new business from existing customers by creating Canadian-themed contests: (1) Cintas Nation (Grey Cup) brought in $1.2M and (2) Winter Classic (Mat ads) realized $4.6M.• Enhanced corporate image and drove employee engagement by researching and launching Canadian charity initiative with Free the Children; raising over $28K to adopt a village in Kenya.• Built new business in key markets (Sudbury, Edmonton, etc.) by developing sponsorship strategy with Ontario Hockey League teams; created on-ice obstacle course highlighting products and services.

• 

  Cintas Canada Ltd.

  • Marketing Manager - Canada

    • 2003 - 2011

    Built brand in key geographic / market segments by developing and executing yearly Canadian marketing plan in alignment with Head Office business objectives, while also managing marketing budget and ROI.• Grew business opportunities by building relationships with key trade associations and strategic sponsorships.• Identified current and growing market opportunities by conducting competitive market research and sales analysis of key segments and products to determine trends.• Capitalized on tradeshow opportunities by developing national and regional strategy with show goals including lead generation, introduction of new products, and analysis of competitive landscape.• Strengthened sales activities by creating sales collateral, trade journal articles, website enhancements, and seeding collateral.• Generated over $676,000 in revenue by achieving 10 to 15 per cent response rates for sports-themed direct mail campaigns.• Positioned Cintas as vendor of choice in key market segments by creating marketing plan, initiating sponsorships, planning trade advertising and targeted direct mail, and completing relevant research.

  • Marketing Manager - Northern Group

    • 1998 - 2003

    Determined correct product mix for direct sale catalogue including sourcing vendors and recommending final product selection.• Supported profitable expansion by conducting primary research into new geographic markets (Montreal, Ottawa, BC) with focus on competitive environment, potential market share, and target markets.• Saved 17 per cent in cost of major product by bringing Canadian fulfillment program in-house.

• 

  Cadet Uniform, Inc.

  • Toronto, Canada Area

  • Marketing & Research Manager

    • 1993 - 1998
    • Toronto, Canada Area

    Facilitated promotion of two telemarketing reps to sales positions as manager of staff of six telemarketers responsible for lead generation, competitive market research, and direct mail seeding campaigns.