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Leslie Hertford is a seasoned sales and management expert with a proven track record of driving revenue growth and strategic partnerships. As a Enterprise Client Experience Manager at Aduro, she has successfully unlocked human potential in the workplace, igniting cultures and fostering inclusivity. With a strong background in sales operations, management, and leadership, Leslie has delivered exceptional results, including a 57% YoY increase in PCs sold during peak holiday weeks. Her expertise spans multiple industries, including HP, KinderCare Learning Companies, and Aduro, where she has developed and executed sales strategies, managed remote teams, and exceeded revenue targets. Leslie holds a Master of Business Administration (M.B.A.) from the University of Hawaii at Manoa and a Bachelor of Science (BS) in Consumer Merchandising/Retailing Management from the University of Wisconsin-Madison. Leslie's extensive experience in sales leadership, employee development, and strategic partnerships has equipped her with a unique ability to drive business growth and foster strong relationships with clients and partners. Her achievements include leading a team of 17 district sales managers, overseeing $2 billion+ in retail sell-through revenue, and delivering above-plan unit sales and exceeding targets for consumer activation and retention. Throughout her career, Leslie has demonstrated a commitment to excellence, innovation, and customer satisfaction, making her a valuable asset to any organization.

Experience

    • Enterprise Client Experience Manager
      • May 2021 - Apr 2023

      Aduro is a Human Performance company; existing at the intersection of well-being and performance.​ We unlock human potential in the workplace by providing expert coaching, interactive content, meaningful incentives and personalized insights in a fun, inspiring way.​ This ignites cultures, creates inclusivity and builds social connections that promote growth and flourishing for all people.​

    • United States
    • Education Management
    • 700 & Above Employee
    • Sales Executive - Business Development & Client Relations
      • Oct 2020 - May 2021

    • Enterprise Client Account Executive
      • Jun 2017 - Oct 2020

    • Broadcast Channel Manager
      • Sep 2015 - Jun 2016

      Optimize sales opportunities and balance strategic investments in the broadcast channel (QVC/HSN) for established PC and Print categories while incubating new product categories (services, wearable tech, etc). Developed differentiated product strategy to maximize revenue opportunities across two highly competitive partners. Activated HP Social Media assets and unique campaigns to drive consumer engagement for on-air and online across PC & Print categories. HP recognized as the largest supplier/partner across all categories for HSN. Delivered unit increase for PCs during peak holiday weeks by 57% YOY.

    • Regional Sales Manager - Western U.S. (Consumer Market Sales)
      • Sep 2008 - Sep 2015

      Excellence in sales leadership and employee development led to promotion into this sales management role. Lead a team of 17 district sales managers focused on sell-thru, retailer and consumer brand preference and brand marketshare for HP's consumer product portfolio. Clients include national and regional retail storefront partners. Transitioned / outsourced sales organization to a preferred partner in 2012 for field sales management in addition to extablished 1000+ p/t field sales reps in existance. Implementation plan delivered on target sales results, significant cost savings, while maintaining our market leading field sales & training touchpoints with retail partners. Key Accomplishments:Successfully oversee $2 billion+ in retail sell through revenue (OPSS, CE, mass, club and regional retail) in 27 Western US states.Lead retail implementation team from pilot phase to national footprint launch for HP Instant Ink at Best Buy and expanding to other key retail partners. Integrated planning with BBY Store Operations, Merchants, and L&D team resulted in the team delivering above plan unit sales (250K) and exceeding targets for consumer activation & retention percent. Created and executed major sales and training events (more than 24K unique partner interactions) that drove a 10:1 return-on-investment across all markets.

  • HP
    • Portland, Oregon Area
    • Partner Sales Manager - Consumer Distribution
      • 1999 - 2008
      • Portland, Oregon Area

      Led and developed a remote sales team to deliver an incremental $200M in revenue (FY '07-'08.)Achieved 146% of quota and 45% year-over-year growth by servicing five direct and 18 second-tier customers.Re-established HP's position with RadioShack through an exclusive on shelf program (40% sales increase year-over-year).Launched HR Consumer Products into several new business channels, including: + Broadcast - $60M incremental revenue in 18 months (140% to quota). Customers: QVC, HSN, Shop@Home+ SMB Distribution - Reached untapped opportunity with current partner (sales out growth of 147% in first year)+ Photo Specialty - Launched consumer and pro-graphics product lines (135% to plan)+ Food & Drug - Delivered to plan while reducing overall go-to-market costs.+ Wireless Carriers - Launched HP's first converged device with T-Mobile & Cingular (exceeding $25M revenue commitment by 30%)

Education

  • University of Wisconsin-Madison
    Bachelor of Science (BS), Consumer Merchandising/Retailing Management
  • University of Hawaii at Manoa
    Master of Business Administration (M.B.A.), Marketing

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Industry Focus. “Management Consulting”

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