See How Many Clients You're Missing Each Month

Simply enter your business email & Topline AI Agent will show you.

Bio

Generated by
Topline AI
Leslie Dressler is a seasoned retail and marketing professional with over 20 years of experience in managing events, merchandising, and marketing strategies. She has held various roles in companies such as Filene's, Macy's, and Benchmark Senior Living, and has a strong background in public relations, fundraising, and fashion. Leslie has a BA degree in Business from Simmons University and a BA degree in Art History from Boston University.

Experience

  • Benchmark Senior Living
    • The Falls at Cordingly Dam
    • Lighthouse program Coordinator
      • May 2016 - Present
      • The Falls at Cordingly Dam
  • Reflections
    • 233 Newbury Street, Boston, MA
    • Store Manager
      • Oct 2013 - Present
      • 233 Newbury Street, Boston, MA
    • Giftware Sales and Wedding Registry
      • Nov 2012 - Present
    • Merchandiser - part-time
      • Apr 2011 - Oct 2012
      • Boston Region
    • Associate
      • Jun 2010 - Nov 2011

      This is a part time job. I work on the selling floor one day a week. I'm also in charge of all donation requests and partner with the CEO and Store Manager on all events.

    • Development Coordinator - Events and Programs
      • Jun 2008 - Dec 2009

      Strategic planning and execution of special events and library programs with the goal of raising revenue and awareness for the Boston Public Library.

    • Manager of Special Events
      • Jun 2008 - Dec 2009

      Organized logistics and executed Paint the Town REaD, attracting 350 attendees and generating $63K in revenue. Secured sponsors and silent auction items.Planned and managed Cocktails in the Courtyard, with 200 attendees, resulting in $17K in revenue.Planned and managed author receptions, including Laurence Tribe, and Dennis Lehane.Organized Read Your Way to Fenway daylong event, collaborating with the Red Sox Foundation, winners and their families of our contest, and vendors, managing all logistics and mobilizing over 30 volunteers.Researched, organized and retained guest lecturers for Lowell Lecture Series including Tal Ben Shahar (international Positive Psychology expert), Kimball Livingston (expert sailor and noted author), and David Schmidt (Senior Editor, Sail Magazine).Recruited and managed Boston Public Library Foundation Boston Marathon runners.Managed administrative functions with direct responsibility for donor follow-up/thank you's, maintaining database and events calendar, and coordinating Board of Directors materials.

    • Director Mall Marketing
      • Aug 2007 - Dec 2007

      Implemented multi-faceted marketing strategy - signage, advertising and customized displays - to meet corporate and marketing goals. Key liaison to all merchants.Pioneered and positioned novel merchandising and marketing concept - The Twelve Trees of Copley - with merchants' corporate marketi...

    • Creative Merchandise Manager
      • Feb 2001 - May 2006

    • Creative Merchandising/Marketing Manager
      • Jan 1999 - Jan 2006

      Led strategic planning, purchasing, merchandising, and sales promotions and managed advertising/special events budget for women's accessories in 100+ stores based on trends analysis and forecasting on European, West Coast and celebrity trend-tracking.Created thematic merchandising concepts and coordinated advertising, catalog design, and visual displays, leading cross-department collaboration with buyers, managers and advertising staff to ensure strong, consistent branding to target market. Key media contact for editorial requests.Launched and produced novel event - Glam Jam - generating 22% increase in revenue. Collaborated with creative team to design all marketing collateral: secured appearance of Echo Scarves president, positioning company's milestone anniversary to create additional publicity. Success created Glam Jam "brand" for all future interactive events.Planned all fashion show elements for 30+ shows. Negotiated with vendors, designed stages, booked models and handled all logistics to ensure success.Initiated and implemented first-to-market, bi-annual, multi-vendor event - Kick Up Your Heels - generating 35% additional revenue. Successfully positioned innovative idea to senior/executive leaders, directing implementation in three flagship stores. Created new GWP tote bag, secured product give-a-ways, organized vendor appearances, and secured day-of-event, on-location media publicity.

    • Creative Merchandising Manager
      • 1999 - 2006
    • Creative Merchandising Manager
      • 1999 - 2006
    • Development Director
      • Jan 1997 - Jan 1999

      Led donor development, raising $400,000 via monetary donations, endowments, and gifts. Collaborated with alumni relations department.Member of team responsible for extensive Miller Art Collection donation. Coordinated new gallery and invitation-only dinner event.Coordinated master class of Jason...

    • Special Events Consultant
      • Jan 1995 - Jan 1997

      Organized and executed several unique events; two store openings.

    • Director, Special Events/Public Relations
      • Jan 1991 - Jan 1995

      Managed all special events for all 16 stores, managing staff of four.Developed marketing strategies and implemented public relations programs to create expanded visibility.

    • Men's Fashion Director
      • 1983 - 1990
    • Fashion Coordinator
      • 1980 - 1985

Education

  • 1971 - 1973
    Simmons University
  • 1969 - 1971
    Boston University

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Retail”

Looking to Create a Custom Project?

Need a custom project? We'll create a solution designed specifically for your project.

Get Started

References

Social Profiles

Community

You need to have a working account to view this content. Click here to join now

Similar Profiles