Experience

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  Positive Grid

  • External Communications Manager

    • Oct 2020 - Present

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  Music industry publications/websites

  • Freelance Writer/Content Creator | Marketing/PR Consultant

    • Sep 2014 - Present

    I offer a variety of freelance marketing, content creation and PR services, as well as brand/website audits, and welcome the opportunity to discuss new projects. I also create content for diverse audiences and platforms (feature articles, web content, press releases, buyer's guides and more), and my work has been published by various websites, publications and brands.

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  IK Multimedia

  • greater NYC area

  • PR Manager; Copywriter

    • Mar 2018 - Oct 2020
    • greater NYC area

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  Mad Sun Marketing | The WiMN | She Rocks Awards

  • New York

  • Public Relations Communications Specialist | Writer

    • Jul 2016 - Apr 2020
    • New York

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  Clyne Media (PR Account Mgr. - overseeing the Roland/BOSS account) | Marketing consultant

  • Long Island, NY

  • Independent PR, Marketing and Communications Manager

    • Dec 2014 - Mar 2018
    • Long Island, NY

    Main areas of focus included PR/Advertising and brand development/reputation consulting: Engaging, informative and targeted writing and editing (news releases, feature articles, blogs, e-newsletters, media kits, ad copy/headlines/taglines, speeches/quotes)Advertising and PR strategy, planning, budgeting and implementationMedia liaison for corporate events/trade showsProduct review planning and executionGoogle/YouTube/Facebook/lifestyle online advertising campaign planning/implementation Brand reputation/growth management and business developmentCrisis PR management

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  Dale Pro Audio

  • Greater New York City Area

  • Marketing Director

    • Dec 2014 - Jan 2016
    • Greater New York City Area

    Strengthened company brand identity and reputationIncreased industry awareness of the company via PR and eventsDeveloped/executed company marketing plans (corporate, web, social media, PR, advertising)Activated formal vendor co-op programs Assisted with website re-design and developed new content generation strategiesWrote corporate copy, bios, PR, newsletters

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  Korg USA

  • New York

  • National Media & Public Relations Mgr./ Co-op Mgr. / Copy Editor

    • 1998 - Aug 2014
    • New York

    I played a multi-faceted role in launching and/or growing top brands such as Korg, VOX, Marshall, Blackstar, Vestax, Lag Guitars, HK Audio, Sakae Drums and more. *Public Relations / Event Planning:Managed and executed all PR functions, including representation of the company and its brands to the media; crafting/distributing multimedia trade and consumer news releases; pitching stories and product reviews; fielding media inquiries; ghostwritingLeveraged strong industry media relationships to maintain a high ROI after PR activities were brought in-house; engaged in mainstream PR activities to develop broader brand awarenessOrchestrated anniversary and product launch events that garnered media coverage, early adopter sales and increased B to B salesOrganized trade show press conferences, trade show media tours and press junkets*Communications/Social Media:Focused team efforts on crafting clear, appropriate marketing messages; contributed unified product launch strategies to create synergy across marketing functionsLed internal/external communications during transitions to ensure a clear, consistent messageCopy edited/wrote/advised on Marcom messaging; contributed ad headlines/copyFurnished social media editorial items; recommended messaging style/angle /strategies*Advertising:Developed company’s social media advertising program (Google/YouTube/Facebook);introduced new ad units and communities (digital/paid content/experiential), and deliveredincreased engagement and impressions at below-average CPMs Budgeted and scheduled B2B and B2C ad placements across 20 categories to deliver diverse, yet targeted audiencesCollaborated with brand and sales managers to implement dealer advertising programs