Experience

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  Leonora Polonsky & Associates (LPA)

  • Cincinnati, Ohio

  • Passionate Brand Strategist (CEO / Founder)

    • Nov 2008 - Present
    • Cincinnati, Ohio

    LPA is a pioneering brand strategy consultancy focused on delivering measurable impact on clients’ business and organizational results. With constant marketplace disruption, brand strategy is critical in driving relevance and results short-term and long-term. LPA is agile, pragmatic and employs leading-edge brand-building approaches, informed by a proprietary Modern Brand Strategy Playbook and Activation Accelerator, to tackle unsolved challenges at every point on the path-to-purchase journey. LPA strategies drive higher brand awareness, omnichannel purchase consideration and consumer and shopper purchase decisions, all focused on accelerating profitable growth. LPA’s A-PLAYERS, NO LAYERS® model offers an unprecedented depth of experience in B2B / B2C, products / services, for profit / not-for-profit, Fortune 25 clients / start-ups and everything in between. Clients include Cardinal Health, Arby’s, The Weather Channel, Align Technology, GE Appliances, Brown Forman, Johnson & Johnson, United Way, and the Mobile Marketing Association. The LPA team is objective-based, passionate and committed to speed, agility and practical, winning solutions that drive results.

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  The Fletcher School at Tufts University

  • Medford, MA

  • Professor / Lecturer (Global Business Strategy & Innovation)

    • Aug 2020 - Present
    • Medford, MA

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  University of Cincinnati, School of Business

  • Adjunct Faculty Member

    • Jan 1988 - 2010

    Taught undergraduate course in Consumer Behavior and graduate level courses in Strategic Brand Management. Currently serve as guest lecturer.

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  Procter & Gamble

  • VP / GM, Global Marketing Knowledge & Innovation

    • Aug 1985 - Nov 2008

    I spent half of my 23 year P&G career in traditional line P/L roles in Food & Beverage (Crisco, Duncan Hines), Foodservice (B2B), and Laundry. After serving as Marketing Director in US Laundry (then P&G's largest Category) and delivering record results, I opted to follow my passion and pursue a Marketing-focused career (vs. the traditional GM path). I spent my last 12 years at P&G doing Marketing Excellence work -- creating and driving adoption of brand building best practices. During this time, I was recognized as a Harley Procter Marketer (highest distinction awarded to 12 marketers in P&G history) and promoted to a General Manager role leading P&G's Global Marketing Knowledge & Innovation, reporting to GMO (Jim Stengel). In my last few years, significant time was spent integrating Digital Marketing best practices into how P&G marketers worked.