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Leonid Voronin, Phd profile image

Leonid Voronin, Phd

Head of Analytics at Roust
Intro Book
Leonid Voronin, a seasoned expert with a PhD in Cognitive Science and Psycholinguistics, holds native Russian and English proficiency, and has extensive experience in market research, strategy, and analytics, with a strong background in Fmcg and B2b.
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Location
Russia, RU
Languages
  • Russian Native or bilingual proficiency
  • English -
  • German -
  • Ukrainian Elementary proficiency
Skills
  • Market Research
  • Strategy
  • Market Analysis
  • Customer Insight
  • Marketing Communications
  • Show all
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Bio

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Leonid Voronin, Ph.D., is a seasoned executive with a proven track record of driving business growth through data-driven insights. A native Russian speaker with advanced proficiency in English and German, Leonid has successfully navigated global markets, leveraging his expertise in market research, strategy, and customer insight to inform high-stakes decision-making. Throughout his 15-year career, Leonid has held senior leadership positions at top-tier companies, including Roust, The HEINEKEN Company, and Diageo, where he spearheaded analytics teams and developed cutting-edge market research methodologies. His tenure at MASMI, where he rose through the ranks from Market Research Manager to MD, demonstrates his ability to drive business expansion and build high-performing teams. Leonid's academic background in Cognitive Science and Psycholinguistics has provided a unique foundation for his work in human-centered market research and strategy.

Experience

  • Roust
    • Москва, Россия
    • Head of Analytics
      • Apr 2020 - Jun 2023
      • Москва, Россия

  • The HEINEKEN Company
    • Moscow, Russian Federation
    • Head of CMI
      • Dec 2017 - Mar 2020
      • Moscow, Russian Federation

  • Diageo
    • Moscow, Russian Federation
    • Head of Insights (Consumer & Shopper Planning)
      • Jan 2015 - Nov 2017
      • Moscow, Russian Federation

  • Freelance
    • Moscow, Russian Federation
    • MR/HR-Consulting
      • Apr 2014 - Jan 2015
      • Moscow, Russian Federation

  • Energy Standard Group (ESFMC)
    • Kiev, Ukraine
    • HR Director (Energy Division)
      • Jan 2012 - Dec 2013
      • Kiev, Ukraine

  • Lugansk Energy Union (part of Energy Standard Group)
    • Luhansk, Ukraine
    • Deputy Director General, HR & Strategy
      • Mar 2011 - Jan 2012
      • Luhansk, Ukraine

  • MASMI
    • United Kingdom
    • Market Research
    • 1 - 100 Employee
    • Client Relations Director
      • Jan 2010 - Mar 2011

      ...after two Moscow offices merge

    • MD
      • Feb 2006 - Apr 2010

  • Synovate
    • BD Director - Russia, Ukraine & Belarus
      • 2003 - Feb 2006

    • Senior BDM
      • Nov 2002 - Nov 2003

  • MASMI
    • Moscow, Russian Federation
    • Market Research Manager
      • Jun 2001 - Nov 2002
      • Moscow, Russian Federation

Education

  • 2001 - 2005
    Московский Педагогический Государственный Университет
    PhD, Cognitive Science and Psycholinguistics
  • 1999 - 2001
    Московский Педагогический Государственный Университет
    Master of Arts (M.A.), Cognitive science, Linguistics, Psychology
  • 1995 - 1999
    Московский Педагогический Государственный Университет
    Bachelor of Arts (B.A.), Cognitive science, Linguistics, Psychology

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