Bio
Experience
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LocaliQ Australia & New Zealand
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Perth. Western Australia.
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State Director
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Dec 2013 - Present
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Perth. Western Australia.
At ReachLocal, our mission is help local businesses around the world get more customers. We offer a total digital marketing system for local businesses, comprised of web presence solutions and digital advertising solutions. All our solutions feed into our ReachEdge™ lead conversion software, which helps local businesses seamlessly convert leads into customers and gain a deeper understanding of their online marketing ROI. Through our global technology platform, a decade’s worth of marketing insights, and our team of digital marketing experts, we help local businesses get more out of their marketing. ReachLocal is headquartered in Woodland Hills, CA, with offices in four regions: Asia-Pacific, Europe, Latin America, and North America.ReachLocal Australia offers a comprehensive suite of online marketing solutions, including search engine marketing (ReachSearch™), Web presence display advertising (ReachDisplay™), Lead Conversion Software, Search Engine Optimization, Banner Ad Design, Web Presence & Content Marketing, Video Production, Retargeting Advertising, Service Business Management – Kickserv™, and assisted chat service (TotalLiveChat™) & (ReachEdge™) total digital marketing system, each targeted to the SMB market. ReachLocal Australia delivers this suite of services to SMBs through a combination of its proprietary technology platform and its direct, “feet-on-the-street” sales force of Internet Marketing Consultants and select third party agencies and resellers.
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Australia
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Advertising Services
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700 & Above Employee
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Premium Account Director
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Dec 2010 - May 2013
• Face to Face Account Director responsible for $12 million revenue per annum with 9 direct reports.• Premium Account Director responsible for $30 million revenue per annum with 12 direct reports.• New Business Account Director responsible for $7 million revenue per annum with 10 direct reports. Accountable for revenue growth across multi products including print, digital, voice and mobile. Leadership – communication, development/succession planning and cultural alignment. People development – performance management, personal development planning, recruitment, performance reviews, goal setting and career development. Tactical sales and contingency planning, forecasting, risk analysis, statistical interpretation and reporting. Project development, cross functional relationship and stakeholder management. Skill development – product and process training, coaching and sales effectiveness training, time management, account preparation and development sessions. Growth of customer satisfaction score.
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Premium Account Manager
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Aug 2000 - Dec 2010
• Reporting to Premium Account Director.• Responsible for $5 million revenue per annum and 60 key account customers.• Accountable for maintaining and growing revenue across Print, Digital, Voice and classifieds.• Deadline driven account retirement process requiring detailed activity planning, tactical account preparation and strategic solution sell approach.• Time management and problem solving skills.• Relationship management and account development, marketing and event hosting.• Risk analysis, forecasting, presentations and proposals - industry and market specific. • Mentoring and coaching, training and supporting new starters and high potential performers.
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Acquisition Account Manager
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Oct 2002 - Aug 2003
• Reporting to New Business Acquisition Account Director.• New Business Specialist.• Accountable for growing revenue across Print, Digital and Voice.• Achieved Annual target under shortened deadline & achieved Annual Rookie Award.• Promoted to Premium Account Manager due to high propensity to acquire large premium clients.
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Fairfax Digital - CitySearch
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Perth, Australia
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New Business Account Manager
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Jan 2001 - Sep 2002
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Perth, Australia
• Reporting to Field Sales Manager.• Daily sourcing and prospecting new business, working with leads and referrals.• Qualifying decision maker whilst appointment setting.• Time management and goal setting.• Daily activity management - four face to face appointments daily.• Focusing on 1st call closing.• Account preparation and strategic planning.• Solution selling Print, digital products including: CitySearch print, websites, domain name, website optimisation through the Fairfax interactive network.
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Repcol Austwide
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Perth, Australia
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Marketing Manager
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Jan 1993 - Apr 2001
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Perth, Australia
• Reporting to Director of Operations.• Daily sourcing and prospecting new business, working with leads and referrals.• Qualifying decision maker whilst appointment setting.• Developing further business opportunities within current client base.• Relationship management.• Time management and goal setting.• Daily activity management - four face to face appointments daily.• Account preparation and strategic planning.
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Education
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2001 - 2003The University of Western Australia
Masters of Business Administration (MBA), Marketing & Management -
1989 - 1995Edith Cowan University
Bachelor of Business, Accounting, Marketing and Management -
1982 - 1987Mt Lawley Senior High School
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