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Leonardo Azevedo is a seasoned business professional with extensive experience in strategy, management, and marketing. He has held various leadership positions in top companies, including Partner at a-connect, Founding Partner at GP Incorporação, and Strategic Management Lecturer at IESE Business School. He has also taught general management sessions and modules for executive programs at IESE Business School. Leonardo holds an AMP: New York from IESE Business School, an Advanced Management Program - AMP: Sao Paulo & Barcelona from IESE Business School, a Master of Business Administration (Full-time) from University of North Carolina at Chapel Hill - Kenan-Flagler Business School, and a Bachelor of Science - BS from Pontifícia Universidade Católica do Rio de Janeiro.

Experience

    • Partner
      • Jul 2022 - Present
      • Latam

      Led and implemented strategic management engagements for global companies and private equity firms.

  • GP Incorporação
    • São Paulo Area, Brazil
    • Founding Partner
      • Feb 2006 - Present
      • São Paulo Area, Brazil

      Develop and implement Real State investments.

  • IESE Business School
    • São Paulo, Brasil and Global
    • Strategic Management Lecturer
      • Mar 2020 - Aug 2022
      • São Paulo, Brasil and Global

      Conducted strategic management sessions and modules for EMBA and other senior executive programs.

    • Member
      • Feb 2020 - Jun 2022
      • Brasil

  • ISE Business School
    • São Paulo e Região, Brasil
    • Professor of General Management
      • Jul 2019 - Jun 2022
      • São Paulo e Região, Brasil

      Teach general management sessions and modules for executive programs at IESE Business School (associated with IESE Business School based in Barcelona, Spain / #2 in the world Financial Times rank for executive education).

  • Priner - Smartcoat
    • São Paulo, Brasil
    • Board Member
      • Jul 2020 - Dec 2021
      • São Paulo, Brasil

    • Partner
      • May 2017 - Feb 2020
      • Global

      Led and implemented strategic management engagements for global companies and private equity firms.

  • 3M
    • Campinas Area, Brazil
    • Strategic Planning and M&A Director
      • Mar 2015 - Jul 2016
      • Campinas Area, Brazil

      Led and implemented corporate strategic planning and M&A initiatives and projects.

    • Senior Management Consultant
      • Aug 2011 - Mar 2015
      • Global

      Developed and implemented strategic management engagements for leading companies and private equity firms.

    • Global Marketing Director
      • Jul 2009 - Aug 2011
      • Global

      Directed and implemented global business strategy revision which led to strong performance turn-around. Responsible for directing the global marketing organization and for achieving company´s best financial performance.

    • Principal
      • Aug 2007 - Jul 2008
      • Latam

      Conquered new customers and led business-strategy projects.

    • Global Marketing Director
      • Aug 2006 - Aug 2007
      • Global

      Directed and implemented global business strategy revision which led to strong performance turn-around. Responsible for directing the global marketing organization and for achieving company´s best financial performance.

    • Marketing Director
      • Feb 2005 - Feb 2006
      • Brasilia

      Developed and implemented marketing strategies and plans. Led the repositioning of company brand and the agressive growth of mobile and high speed internet sales.

  • Vivo
    • São Paulo Area, Brazil
    • Brand-Management Division Manager
      • Apr 2004 - Feb 2005
      • São Paulo Area, Brazil

  • Avon
    • São Paulo Area, Brazil
    • Strategic Planning, Marketing Intelligence and Market Research Manager
      • Aug 2002 - Jan 2004
      • São Paulo Area, Brazil

    • Manager
      • Jun 2000 - Jul 2002
      • USA

  • Booz Allen Hamilton
    • São Paulo Area, Brazil
    • Summer Associate
      • May 1999 - Aug 1999
      • São Paulo Area, Brazil

  • Coloplast
    • Latin America
    • Regional Sales and Marketing Manager
      • May 1996 - May 1998
      • Latin America

  • L'Oréal
    • Rio de Janeiro Area, Brazil
    • Senior Brand Manager
      • Nov 1995 - May 1996
      • Rio de Janeiro Area, Brazil

  • SC Johnson
    • Rio de Janeiro Area, Brazil
    • Product Manager
      • Nov 1992 - Nov 1995
      • Rio de Janeiro Area, Brazil

  • Mercedes-Benz do Brasil Ltda.
    • São Paulo Area, Brazil
    • Intern
      • Nov 1991 - Feb 1992
      • São Paulo Area, Brazil

Education

  • 2022 - 2022
    IESE Business School
    AMP: New York, General Management
  • 2021 - 2021
    IESE Business School
    Advanced Management Program - AMP: Sao Paulo & Barcelona, General Management
  • 2019 - 2019
    IESE Business School
    Decisions 4.0, General Management
  • 1998 - 2000
    University of North Carolina at Chapel Hill - Kenan-Flagler Business School
    Master of Business Administration (Full-time): Chapel Hill - USA, General Management
  • 1999 - 1999
    ESADE Business & Law School
    MBA - Exchange Program: Barcelona, General Management
  • 1995 - 1995
    University of California, Santa Cruz
    Certificate, Marketing
  • 1989 - 1994
    Pontifícia Universidade Católica do Rio de Janeiro
    Bachelor of Science - BS, Mechanical Engineering

Suggested Services

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Industry Focus. “Business Consulting and Services”

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