Bio
Experience
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Creative Consultant
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Hong Kong
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Advertising Services
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1 - 100 Employee
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Chief Creative Officer (CCO)
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Mar 2019 - Present
- Lead the day-to-day client relationship, campaign, or project development; supervise and ensure a coherent blend among creative, production and clients’ needs.- Work closely with creative teammates to ensure the quality and the correspondences of creative concept/content and final output.- Engage in new business pitching and upsell existing clients to drive incremental revenue.- Lead the copywriter and account servicing team through mentoring, supervision, and providing continual feedback on performance.
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Creative Director
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Jun 2017 - Feb 2019
- Supervise and ensure a coherent blend among creative, production and clients’ needs.- Oversee all daily projects. Generate ideas and work closely with teammates to ensure the quality and the correspondences of creative concept/content and final output.
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Consultant
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Sep 2011 - Present
Handles various projects including creative development, digital marketing, program host, VO recording, etc.
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小店波
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Hong Kong SAR
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Co-Creator
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May 2020 - Present
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Hong Kong SAR
小店波,於2020年5月12日創立。起初是與不同的本地插畫師聯乘推出作品,直至2021年正式有自家作品及網店平台,希望繼續推動本地創作。小店波賣的,不止是服飾,而是承載著同客人一樣的信念。小店波的全新品牌標誌,似圓非圓,說是正方又不盡準確,不輕易被人定型,正是生活與創作也需要的空間。沒有填滿的圈狀,是一個開放的出口,空間的深度,就由你去定義。
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New Media Group HK
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九龍鴻圖道82號
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Creative Director
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Jan 2016 - May 2017
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九龍鴻圖道82號
- Determine clients’ needs and brand identity and explore digital trends in order to expand category/scale of videos.- Explore viral contents and implement to potential sales projects in order to enhance company’s profile and reputation.- Identify valuable/potential projects with marketing strategy team and drive/lead the video creative process.- Monthly review with team members on launched video performance to enhance the quality of videos.- Supervise the conformity between creative team and production team in order to ensure a coherent blend among creative, production and clients’ needs; meet the video production timeline.- Oversee all daily projects. Generate ideas and work closely with teammates to ensure the quality and the correspondences of creative concept/content and final output.
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Media Production
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1 - 100 Employee
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DJ
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Apr 2009 - May 2013
兒童適宜 2009-2013
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DJ
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Jul 2000 - Apr 2009
森美移動 2001-2009空中喱民 2005-2007 / 有耳喱民 2007-2008Do人Show 2008-2009
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Officer (Digital Marketing)
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Feb 2010 - Aug 2011
Creating digital marketing projects, e.g. online viral videos「Dream’s幫」, Exploring the opportunity of online promotion and database gaining, e.g. Red Bull Flugtag 2010 Champion
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Education
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2011 - 2013The Chinese University of Hong Kong
Master, Christian Studies -
1997 - 2000The Chinese University of Hong Kong
Bachelor, BBA
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Industry Focus. “Advertising Services”
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