Experience

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  AB InBev

  • Head of Community Engagement MEX

    • Oct 2022 - Present

    Development of sustainable projects, circular economy solutions, economic development initiatives and high impact projects to benefit, generate value and develop capacities on the communities where we operate.Working on ESG strategies and social/environmental-oriented projects to generate long lasting impacts around our operations sites, boost company reputation and mitigate social risks.Collaboration with other business areas, as well as internal and external stakeholders, in order to achieve sustainability goals with special accent on water and environmental goals. Development of alliances with local authorities and regional industries in order to boost company initiatives, exponentiate their reach and build Grupo Modelo's social license to operate.Working on custom made solutions and working with other business units to expand the Community Engagement model through Middle Americas Zone.

  • Regional Community Engagement Manager - Middle Americas Zone

    • Jan 2021 - Sep 2022

    Building ABInBev's social license to operate in Mexico operations and working to promote positive and sustainable impacts in the communities where we operate along the Middle Americas region.- Development and support of economic/sustainability/social projects to benefit the communities were we operate with focus on ESG principles and water issues.- Risk prevention and crisis management around operation sites.- Reputation strategies and representative of our operation sites with authorities.

  • Corporate Affairs Manager

    • May 2019 - Mar 2021

    - Head of Community Engagement program at Grupo Modelo - ABInBev. - Risk analysis, crisis management, sustainability and public affairs for BU Mexico.- Representative of Grupo Modelo before CCE, CESPEDES, COPARMEX, ECOCE, GEMI & CCA. - Building Grupo Modelo's social license to operate and working to promote positive and long lasting impacts in the communities where we operate.

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  Grupo Modelo

  • Mexico

  • Community Engagement Manager

    • Jun 2017 - May 2019
    • Mexico

    - Creation of Community Engagement model for Grupo Modelo. - Recruitment and training of community managers. - Development of community-oriented projects with focus in sustainability, economic development and water.- Institutional relations with community and government stakeholders. - Crisis management focus at Supply operations. - Public affairs and reputation plan for Grupo Modelo.Building Grupo Modelo Brewery's social license to operate.

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  Instituto Nacional de Transparencia, Acceso a la Información y Protección de Datos Personales (INAI)

  • Mexico
  • Government Administration
  • 300 - 400 Employee

  • Chief Of Staff

    • Jul 2015 - Nov 2016

    Chief of INAI's President Staff. In charge of the institutional agenda and relevant analysis of initiatives regarding transparency and data protection. Institute representative before government stakeholders & liaison with Congress. Coordination of institute communication & crisis management.Special projects development and policy analysis.

  • INAI’s President Senior Advisor

    • Feb 2015 - Jul 2015

    In charge of public and communication issues regarding INAI's president and the institute itself. Liaison with executive and legislative government institutions.Transparency and data protection analysis and public policy initiatives.

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  Independent Consultant

  • México

  • Consultant on Public Opinion and Electoral Campaigns

    • Aug 2010 - Jan 2015
    • México

    • Development of public opinion projects, electoral strategy and political communication. - Electoral Polls, Tracking Poll, Panel surveys - Exit polls & real-time analysis for political clients - Focus Groups and depth interviews - Public Image design - Media Training - Government Communication (Speeches, discursive lines, sound bites) - Strategic planning of electoral campaigns• Political Analysis• Evaluation, analysis and public policy design regarding security and social development issues (poverty, social policies impact, food safety, etc.). Econometric Analysis

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  Gobierno de Puebla

  • Puebla de Zaragoza Area, Mexico

  • Director of Government Communication

    • Jun 2011 - May 2012
    • Puebla de Zaragoza Area, Mexico

    • Puebla’s governors communication (speeches, discursive lines and governor messages)• Coordination with government institutions and representatives for Governor’s messages• Advisor on political communication issues & crisis management

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  Delegación Cuajimalpa

  • Cuajimalpa, Ciudad de México, México

  • Research & Analysis Deputy Director

    • Apr 2010 - Nov 2010
    • Cuajimalpa, Ciudad de México, México

    • Advisor on Public Image and Communication Issues for the Mayor• Follow-up and evaluation of public policies• Reports, analysis & public segmentation of public opinion projects• Political Communication

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  BGC – Beltrán & asociados

  • Mexico city

  • Lead Researcher

    • Nov 2009 - Mar 2010
    • Mexico city

    • Leader of political, social and public opinion projects • Advisor for political campaigns and communication • Public opinion polls, research & analysis• Follow-up, series & weekly report on political and social issues

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  Gabinete de Comunicación Estratégica

  • México

  • Research and Analysis Director

    • Aug 2007 - Nov 2009
    • México

    •• In charge of Research & Analysis team. Leader of company’s publications• Research & public opinion projects on political issues and electoral campaigns• Public policy design & evaluation • Strategy for electoral campaigns • Political communication for electoral campaigns. Crisis management & media training for political candidates

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  InfoAmericas

  • Mexico city

  • Consultant

    • Jan 2007 - Aug 2007
    • Mexico city

    • Investigación y desarrollo de proyectos de investigación de mercados.• Análisis estadístico y reportes sobre los proyectos desarrollados• Entrevistas y contacto con el cliente• Diseño de cuestionarios

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  DATA Opinión Pública y Mercados

  • Mexico city

  • Consultant

    • Jun 2006 - May 2007
    • Mexico city

    • Diseño de cuestionarios y levantamiento de encuestas.• Colaboración en proyectos de investigación para Kathleen Bruhn (UCSB) y Kenneth Green (Texas University).• Encuestas de salida y Conteo Rápido (elecciones 2006). Latinamerican Public Opinion Project (LAPOP).• Investigación, diseño y desarrollo de proyecto de valores culturales