Bio
Experience
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FLYR for Hospitality
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San Diego Metropolitan Area
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Vice President of Sales
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Mar 2024 - Present
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San Diego Metropolitan Area
Lead the global sales team who empower real-time optimal commercial decisions for hospitality operators by leveraging the power of AI for enhanced revenue management.
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Spain
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IT Services and IT Consulting
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700 & Above Employee
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VP of Sales - Reservations, Web and CRM Solutions
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Dec 2022 - Mar 2024
Responsible for the new business sales team across North America for Amadeus Hospitality division. The team I lead sells our Reservation, Web and CRM solutions.
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Senior Director of Sales, Reservation Solutions
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Jul 2018 - Dec 2022
Growing Amadeus Integrated Booking Suite business. Amadeus has invested over $40MM+ to innovate and dramatically expand capabilities with a new Booking Engine, integrated CRM and best in class CRS. With iHotelier integrated with Guest Management Solutions (GMS) and Website, we're the only provider that can offer customers a personalized offer based on customer type in a single eco-system environment.
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Corporate Director of Revenue Management
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Dec 2016 - Jul 2018
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Montage Hotels & Resorts
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Pendry San Diego
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Director of Revenue Management
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Aug 2016 - Dec 2016
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Pendry San Diego
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Director, Revenue Management
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Jan 2014 - Jun 2016
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Starwood Hotels & Resorts Worldwide, Inc.
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Hollywood, CA
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Director of Revenue Management
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Aug 2012 - Jan 2014
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Hollywood, CA
Responsible for top-line rooms revenue for the W Hollywood Hotel, a 305 room hotel
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Partner
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Jun 2012 - Jun 2013
Developing and growing revenue management products and services in the hospitality industry.
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HEI Hotels and Resorts
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Norwalk, CT
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Vice President, Revenue Management
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Apr 2007 - Dec 2011
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Norwalk, CT
Vice President, Revenue Management for 40 full-service hotels that include the Starwood, Marriott, Hilton and IHG brands producing $335 million in annual room revenue.• Help craft winning industry-defining pricing strategies with established market segments that increased and held a RevPAR Index of 108 for three consecutive years.• Increased revenue for same-store sales by 5.5% from 2009-10 for 30 hotels and 11% from 2010-11 for 35 hotels.• Asset manager of topline revenue for the W Hollywood Hotel a $350 million real estate development; identify revenue opportunities to ensure achievement of a 107 market penetration and an annual revenue goal of $26 million.• Developed a SQL data warehouse and created all sales and revenue management analytics.• Developed curriculum of continuing education on revenue generation for 120 General Manager, Director of Sales and Director of Revenue Management
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Revenue Management Consultant
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Jun 2006 - Apr 2007
• HEI Hotels & Resorts: Implemented suite of revenue management forecasting applications• Cendant Hotel Group (currently Wyndham Hotel Group): Developed and executed all the new revenue management training for 120 hotels. Provided revenue management pricing guidance and supported for 62 Baymont hotels.
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MGM Grand
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Las Vegas, Nevada Area
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Director, Revenue Management and Channel Distribution
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Jan 2006 - May 2006
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Las Vegas, Nevada Area
Director, Revenue and Channel Management for second largest hotel in the world, managing $25 million in room revenue a month.• Developed new pricing strategies that led to the highest revenue producing month in the hotel’s 13 year history; March 2006 produced $26 million, a $4.4 million year over year revenue increase from previous year and April 2006 was the second highest revenue producing month, $25 million.• The MGM Grand Hotel and Casino is a 5,044 room property and that comprises of four hotels in one; Skylofts (58 rooms) is 5 star & 5 diamond, West Wing (700 rooms) and the Main Tower (4190 rooms) is 4 diamond rating
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Starwood Hotels & Resorts Worldwide, Inc.
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Greater New York City Area
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Corporate Director, Revenue Management Planning
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Jul 1999 - Dec 2005
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Greater New York City Area
Held multiple positions over six year tenure that is a Six Sigma trained black belt focused on Sales and Revenue Management process improvement by providing market driven analytics with enhanced technology.Director, Revenue Management Planning March, 2004 – December, 2005• Developed and implemented the annual topline revenue planning process that provided analysis on pricing, demand, yield, segmentation and optimal business mix where the regional teams strategies and tactics to achieve annual goals.• Assisted in the development and implementation in a new pricing tool to assist Corporate Transient Sales. This tool helped the Sales department to raises rates by 10% in 2004 and 15% in 2005. Director, Sales SystemsSeptember, 2003 – March, 2004 • Created the business case and led a technical team to build “Sales Genesis,” a consolidation of all Sales databases from multiple applications into a single, global database to be used for a global account management system. Director, Six Sigma – Black Belt June, 2002 – September, 2003• Led the Centralized Credit Card Services project; credit card verification and charging process for all reservations entered into the Central Reservation System; provided Starwood a $1.7 million in annualized benefit.• Led the Travel Services project; selected a vendor and implemented a Corporate Travel Booking Tool for 1,000 corporate associates that provided an annualized benefit of $1 million in air travel savings. Corporate Director, Revenue Management Systems December, 2000 – June, 2002• Business lead for the Rate Shopper application, first of its kind room night pricing application in 2001 within the hospitality industry. Automated rate-shopping application that shopped rates from branded websites, GDS and OTAs.• Implemented a rooms forecasting tool to 200 hotels in North America.The St. Regis, Philadelphia, 294 rooms(Currently the Westin Philadelphia) July, 1999 – December, 2000
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Consultant
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Dec 1996 - Jul 1999
Consultant for Micros-Fidelio Property Management Systems for both Rooms and Sales and Catering• On-site project management of the implementation of property management systems
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Education
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1989 - 1996California State University-Long Beach
Bachelor of Arts, Speech Communication
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