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Lena Xu profile image

Lena Xu

PM- Product Manager at JD.COM
Intro Book
Marketing professional with 9+ years of experience in digital marketing and product management.
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Location
Boston, Massachusetts, United States, US
Languages
  • Mandarin -
  • Cantonese -
  • English -
Skills
  • Microsoft Office
  • Powerpoint
  • Microsoft Office 2007
  • Microsoft Project
  • Google Analytics
  • Show all
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Bio

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Lena Xu is a seasoned marketing professional with 9+ years of experience in digital marketing, product management, and leadership. She has a Master of Science from Northeastern University and a Bachelor of Management from Guangdong University of Foreign Studies. Skilled in data analysis, research, marketing, and management.

Experience

  • JD.COM
    • Shenzhen, Guangdong, China
    • PM- Product Manager
      • Nov 2014 - Present
      • Shenzhen, Guangdong, China

  • KoMarketing Associates
    • Digital Marketing Strategist (Previous: Online Marketing Intern)
      • Sep 2012 - Aug 2014

      • PPC & SEO• Project Management (Digital Marketing)• Researched and developed China digital market• Launched one new website

  • YWCA Boston
    • Boston
    • Volunteer Online searching Assistant
      • Mar 2012 - Jun 2012
      • Boston

      • Used marketing survey methods to search alumnus (Face book, Twitter, LinkedIn, and Boston Globe, Google search).• Converted data into ETO database; and analyzed research results for Leadership Youth Program.

  • Shanghai Pudong Development Bank
    • China
    • Marketing and Sales Coordinator
      • Jul 2011 - Aug 2011
      • China

      • Interacted with clients for business lending, interfaced with 3 clients with more than 150 Million RMB• Accomplished direct mail, email, social media campaigns to expand market.• Categorized different customer groups, searched companies’ information and utilized a variety of sales strategies to promote financial products

  • KWG Property Holding Limited
    • China
    • Assistant Manager and Associate
      • Feb 2010 - Jul 2010
      • China

      • Planned a new department program of Commercial Real Estate (positions, operation and motivations plan) and Annual training program • Collected and analyzed marketing data of commercial real estate.• Administered and trained 4 assistants

  • Zhanjiang COFCO Coca-Cola Co., Ltd
    • China
    • Marketing Investigator
      • Jun 2009 - Aug 2009
      • China

      • Planned efficiencies to perform marketing research and collected and analyzed latest marketing trends prior to researching• Did Marketing research of 600 clients as leader in research group and analyzed marketing data; achieved “Top Research Group award”

  • 2010 Asian Games (Guangzhou) Organizing Committee
    • China
    • Marketing development intern
      • Nov 2008 - Apr 2009
      • China

      • Assisted in holding 700 volunteers’ interviews and working assignment; coordinated volunteers and managers in marketing development department, achieved “excellent volunteers award”• Did Marketing research of 1000 people, and analyze marketing data.

Education

  • 2010 - 2012
    Northeastern University
    Master of Science
  • 2006 - 2010
    Guangdong University of Foreign Studie
    Bachelor of Management

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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