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Lena Tan is a seasoned operations and marketing professional with extensive experience in sales management, customer service, and project management. She has held various leadership roles in Singapore, including Operations Director Asean at igus GmbH and Marketing Manager Asean at igus GmbH. She also has experience in product management at Wieland Group.

Credentials

  • Career Boost With Power BI
    Exodus Experts
    Jan, 2024
    - Apr, 2026

Experience

    • Germany
    • Plastics Manufacturing
    • 700 & Above Employee
    • Operations Director Asean
      • Jun 2017 - Present

      • Working with Sales management to ensure fulfillment of deliverable for the customers and company• Provide strategic and executional leadership to the Operations organization in ASEAN• Manage the logistics operations for ASEAN and perform Logistics cost management, inventory and distribution. • Manage service level at customers for ASEAN, sales and operational planning (S&OP) for 5 BUs• Collaborate in a matrix organization with the Headquarter in Germany and drives the sourcing and execution of stocks, packaging, external manufacturing and indirect spend• Link overall regional people strategies into business plans for all lines of business while working closely with the business leaders to drive people best practices and initiatives in commercial environment within the region

    • Marketing Manager Asean
      • Jun 2016 - May 2017

      • Set up of Marketing team within the 5 entities of igus ASEAN• Establish process and procedure for the respective Marketing departments• Leading a team of 10 Marketing members within the ASEAN team• Planning, budgeting and execution of the annual Marketing plan• Responsible for the outreach and branding of the Company's products through various channels• Increasing and maintaining the CRM system (Salesforce)

  • Wieland Group
    • Singapore
    • Customer Service and Logistics Manager
      • Mar 2014 - Mar 2016
      • Singapore

      • Leading team of 13 members in the Customer Service and Logistics department• Responsible for the customers' satisfaction and order fulfilment• Drive continuous improvements projects within the team and intra-department• Cost control for the Logistics services engaged• Involved in process and procedure improvements for overseas entities

  • Wieland Group
    • Singapore
    • Product Manager
      • Mar 2008 - Feb 2013
      • Singapore

      • Responsible for sales, budgetary and business development for assigned markets and business unit• In charge of the planning and replenishing of inventory to ensure supply ability• Negotiate yearly tender with customers and increase the revenue for assigned markets• Engage with customers' R&D team for new product design• Reduce inventory and improve Accounts Receivable leading to improvement of bottom line

Education

  • 2006 - 2008
    University of South Australia
    Bachelor's degree, Business Administration and Management, General

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Industry Focus. “Plastics Manufacturing”

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