See How Many Clients You're Missing Each Month

Simply enter your business email & Topline AI Agent will show you.

Bio

Generated by
Topline AI
Lena Goodwin is a seasoned marketing and communications professional with 14+ years of experience in editing, writing, project management, and event planning. She has worked with various companies, including self-employment, AlterAction Consulting, PRRI, Tetra Tech, Inc., and Marasco Newton Group. Lena holds a Master of Arts degree in Environmental Studies from Tufts University and a Bachelor's degree in English Literature and Sociology/Anthropology from Bryn Mawr College.

Experience

    • Marketing and Communications Freelancer
      • Aug 2009 - Present
      • Newton, MA

      Editing, writing, proofreading, and market development experience in private, federal, not-for-profit, marketing/brand strategy companies, private for-profit firms, higher-education, and publishing houses. Project Work Includes:• Proposal and Grant Writing – capture management, strategy development, write, and edit proposals, requests for information, strategy documents, and grants for multi-million dollar environmental and engineering projects. Work with technical teams to help them translate their vision to comprehensive and digestible documents that speak to all audiences.• Document compilation – review, edit, and proofread materials ranging from higher-education textbooks to promotional booklets for private clients to ensure consistency and accuracy.• Conduct market research projects – develop and implement questionnaires and surveys (both on-line and in person) designed to help determine what engages, reaches, and retains key shareholders. • Create summary documents – analyze research and determine trends and messages. Develop product messaging and positioning materials based on findings.• Oversee review process cradle-to-grave – identify and recruit reviewers for materials, coordinate with reviewers from recruitment phase to completion, work with reviewers and stakeholders to address questions and determine follow-up, • Product Development – coordinate team members to compile document changes, author and editor feedback, vendor schedules and production.

    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Special Events Meeting Manager
      • Jul 1999 - Nov 2001

      Managed meetings for three national surgical associations with event sizes ranging from 150 to more than 14,000 participants.Investigated potential event locations.Developed and managed the distribution of participant registration material and participant registration. Developed and disseminated promotional and educational materials in support of events and scientific sessions including event briefing materials and follow-up documentation.Conducted on-site event management and oversight and managed conference support staff.Coordinated event speakers, material preparation, audio-visual requirements, travel and lodging.Coordinated social events including receptions, formal banquets with entertainment, theme tours and location-specific events.Reviewed and negotiated all vendor and subcontractor agreements.

    • Special Events Coordinator
      • Aug 1999 - Mar 2001

      Special Events Coordinator for five surgical associations. Planned events, including contract negotiations for venue and vendors, speaker logistics, and all development and distribution of associated materials for events ranging from 10-2,000 attendees.

    • Senior Meeting Planner
      • Aug 1994 - Aug 1999

      Management: Simultaneously managed several teams in the development and implementation of more than 35 conferences, meetings, and training workshops for federal and state government employees, private industry representatives, and members of special interest groups. Events ranged in size from strategic long-term planning sessions for 10 people, to information dissemination events with over 2,000 attendees. Responsible for managing budget and cradle-to-grave logistics for each event. Hired, trained and mentored staff to support event coordination activities. Business Development: Marketed seven new events in fiscal year 1998 totaling $500,000 worth of new business. In charge of marketing the firm's event planning capabilities ensuring the growth of the market area, including new work under existing contracts and tracking new contracts for future bids. Marketed communications and outreach services to new clients, and expanded existing projects to ensure continued revenue and opportunities for new business.

    • Special Events Coordinator
      • Sep 1993 - Jul 1999

    • Communications Specialist
      • Oct 1991 - Aug 1994

      Developed fact sheets to be disseminated amongst communities, federal and state employees, and member of Congress, updating the audiences of cleanup and outreach activities at contaminated waste sites throughout the United States (U.S.).Researched, wrote, and assisted in developing the layout for several bulletins designed to inform staff of the U.S. Environmental Protection Agency on new initiatives within the Agency.

    • Promotions Coordinator
      • Aug 1990 - Aug 1991

      Developed national promotion for Fortune 500 companies including Pepsi-Cola, Nuprin, American Top 40, and AT&T.Supervised the 1991 Pepsi-Cola Summer Chill-Out event for Pepsi-South that reached over 80,000 consumers in South Carolina and Georgia over a 14-week time frame. Coordinated media remotes, handled scheduling of the promotional locations, produced press releases and client updates, and recruited new regional partners.

    • Account Executive/Editor
      • May 1990 - Aug 1990

      Managed the production of a monthly advertising newspaper including, layout and production of the newspaper, existing accounts, new accounts, and accounts payable, accounts receivable, and payroll. Worked with the editor-in-chief to determine content and theme of articles and editorials.

Education

  • 1997 - 1999
    Tufts University
    Master of Arts (MA), Environmental Studies
  • 1986 - 1990
    Bryn Mawr College
    Bachelor's, Double; English Literature and Sociology/Anthropology

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

Looking to Create a Custom Project?

Need a custom project? We'll create a solution designed specifically for your project.

Get Started

References

Social Profiles

Community

You need to have a working account to view this content. Click here to join now

Similar Profiles