Bio
Credentials
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ESA Sponsorship Sales Certificate
European Sponsorship Association (ESA)Mar, 2023- Jun, 2026 -
MHFA Champion
Mental Health First Aid (MHFA) EnglandMay, 2021- Jun, 2026 -
ESA Diploma - Highly Commended
European Sponsorship Association (ESA)Oct, 2020- Jun, 2026
Experience
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Newcastle United Football Club
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Newcastle Upon Tyne, England, United Kingdom
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Head of Global Licensing
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May 2024 - Present
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Newcastle Upon Tyne, England, United Kingdom
Reporting to: Retail & Licensing DirectorBuilding the new brand licensing programme for Newcastle United FC. [email protected]
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United Kingdom
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Spectator Sports
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700 & Above Employee
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Global Licensing Manager
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Nov 2020 - May 2024
Reporting to: Retail Product & Licensing LeadResponsibilities include: • Formalising and executing growth strategy for licensing vertical, with a remit covering mono-brand & co-branded products, product-led partnerships, international retail (physical & e-commerce), international tour & event retail, premiums/ promotional merchandise, physical & digital products, brand/ IP protection; • Financial management, with P&L ownership;• Line management; and• Key link between Partnership Development, Partner Servicing, and Brand Strategy departments, maximising the value of licensing rights for the club, partners/ sponsors and licensees.Industry recognition:Best Licensed Sports Property Winner (2023)Best Licensed Food or Drink Range Finalist (2023)Best Licensed Sports Property Finalist (2021, 2022)
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Senior Licensing Executive
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Jul 2019 - Nov 2020
Reporting to: Licensing Manager
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Licensing Executive
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May 2018 - Jul 2019
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Saracens RFC
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London, United Kingdom
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Corporate Sales Executive
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Sep 2017 - Apr 2018
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London, United Kingdom
Reporting to: Events Director Business development - primarily non-matchday revenue (conferences and events).
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Pitch International
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London, United Kingdom
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Commercial Intern
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Jul 2017 - Jul 2017
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London, United Kingdom
Commercial delivery of the Star Sixes event.'Twelve national teams featuring a host of stellar names will go head-to-head at London’s iconic O2 Arena in July 2017 in an exciting six-a-side competition with the inaugural Star Sixes trophy at stake.'http://starsixes.com/
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Pret A Manger
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London, United Kingdom
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Student Consultant
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May 2017 - Jun 2017
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London, United Kingdom
Student consultancy project focusing on Veggie Pret concept, expansion and roll-out strategy.
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Education
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2023 - 2023The London School of Economics and Political Science (LSE)
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2023 - 2023Saïd Business School, University of Oxford
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2016 - 2017Cambridge Judge Business School
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2013 - 2016University of Cambridge
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2011 - 2013Verulam School
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2006 - 2011Verulam School
Suggested Services
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Industry Focus. “Spectator Sports”
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References
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