Experience

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  Go Fish Digital

  • Raleigh, North Carolina, United States

  • Senior Project Manager

    • Nov 2020 - Present
    • Raleigh, North Carolina, United States

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  Classical Charter Schools

  • Greater New York City Area

  • Brand Strategy Manager

    • Jan 2019 - Nov 2020
    • Greater New York City Area

    Defined the Classical Charter School brand by mobilizing senior leadership & internal teams to adopt a consistent, data-informed brand strategy that increased brand awareness & drove applicant interest. Directed the redesign of Classical's website to align brand image, improve SEO, & reduce bounce rates by an average of 12%. Created engaging paid & organic social media content and effective campaigns to increase Classical's social media audience (across Facebook, Instagram, & LinkedIn). Collaborated with the hiring team to define goals & create targeted recruitment strategies, candidate personas, and branded print & digital marketing materials that contributed to a 27% increase in offer acceptance rates between 2018 and 2020. Tracked website analytics, wrote digital copy, implemented SEO strategies, and managed web content including urgent & novel updates related to remote learning & COVID-19. Directed collaborations & managed relationships with external partners and public relations agencies.

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  Democracy Prep Public Schools

  • United States
  • Education Administration Programs
  • 700 & Above Employee

  • Assistant Principal of Operations and Professional Development

    • Jul 2017 - Jul 2018

    Managed several, simultaneous projects across multi-functional teams by establishing strategic deadlines and consistent systems of accountability. Advised senior management on value- maximizing decisions by aggregating critical information into comprehensive recommendations. Improved efficiency of school-based operations by 10% through direct management and the implementation of efficient systems. Created and optimized the logistical schedule to promote collaboration. Coordinated the marketing and promotion of community events to students and parents across digital, print, and in-person platforms. Designed and facilitated the instructional development of 4 teachers within the STEM Department to improve teacher effectiveness by 35%. Defined the scope of managerial roles & maximized team competencies

  • Instructional Team Leader & Grade Level Chair

    • Aug 2014 - Jun 2017

    Increased the percentage of scholars eligible for promotion from 23% to 85% within 6 months by implementing learning acquisition timelines and benchmarks across several cross-functional teams. Achieved 35% improvement in instructional effectiveness by planning and facilitating compelling professional development plans and team meetings. Crafted convincing presentations that successfully explained complex ideas in ways that were easily understood by stakeholders.

  • Founding 9th/10th Grade Arts and Living Environment Teacher

    • Jun 2013 - Jun 2016

    Achieved a 99% student pass rate on the 2014 Living Environment Regents Exam by designing engaging, data-informed curriculum. Successfully proposed and facilitated a cohesive and differentiated high school art program to school leadership, which was adopted by other high schools within the Democracy Prep network

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  Teach For America

  • Jacksonville, Florida Area

  • Teach for America Alumna

    • Aug 2011 - Jun 2013
    • Jacksonville, Florida Area

    Selected as one of 5,066 out of 47,911 Teach For America applicantsAchieved the highest pass rate as a science teacher at Edward H. White high School in recent years on the Florida End of Course exam. Crafted rigorous and compelling lessons in the topics of Marine Science, Zoology, AP Biology, Honors Biology and Standard Biology for a diverse population of students. Leveraged engaging presentation skills and distilled complex ideas into simple action steps.