Experience

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  Cheeba Africa

  • Gauteng, South Africa

  • Lecturer in Marketing

    • Jun 2021 - Present
    • Gauteng, South Africa

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  VMLY&R

  • Head of Social & Digital

    • Apr 2023 - Aug 2023

  • Social Media Lead

    • Mar 2021 - Apr 2023

    Brand: Vodacom South AfricaResponsibilities:• Middle management and part of Executive team for the Vodacom *Tribe. Social media and Digital advisor to the overall business.• Manage relationships with clients within the Vodacom marketing teams.• Developing strategies and ensuring alignment of communication strategywith business, marketing and digital strategies.• Align Vodacom’s social media activities with overall business objectives, through developing and implementing social media strategies, campaign management and content marketing.• Developing and crafting concepts to boost brand’s KPI’s (NPS, sentiment, SOV, engagement, conversion, CTR to owned channels, etc).• Develop and maintain reporting for measuring campaign success for campaigns.• Directing and reviewing all the always on and campaign content.• Developing and presenting local and global trend reports to bolster up innovation within the teams.• Recruitment of new members, Growth planning and training of existing teams.• Developing operations optimization plans to improve productivity and cultureto maintain a low staff turnover.*Tribe definition: within VMLY&R South Africa, there are sub-divisions that operate as separate businesses with their own clients, targets and teams. Each tribe has an executive team that manages all the financial and operational aspects of the business to maximise profitability.

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  Estée Lauder Companies South Africa

  • City of Johannesburg, Gauteng, South Africa

  • Digital Marketing Specialist

    • Oct 2019 - Jun 2020
    • City of Johannesburg, Gauteng, South Africa

    Brands: - Estee Lauder - MAC - GlamGlow - Bobbi Brown - La Mer - SmashboxResponsibilities: • Own and develop monthly Social Content Calendar, working with key stakeholders to plan, curate and create fresh and fun content to sustain community growth, and high fan engagement.• Integrate and align Social content with CRM, Marketing, Communication & Paid Media initiatives and Customer Care.• Continuously monitor UGC from influencers, micro-influencers & fan community, selecting key posts for approval & inclusion in the monthly Social Content Calendar.• Manage conversations on Social platforms using the brands TOV with the ability to create content & creative copy both as part of a campaign, and in real time.• Plan Social customer care coverage, response, and crisis management on social; working closely with Global, Communications and Customer Services.• Support the Marketing Team in monitoring social channels and KPI's.• Collaborate with the Communications team to follow and monitor influencers & contributors aligned to our brand message.• Create guidelines & execute training modules for Stylists to increase their competence & confidence in Social Media.• Analyse and report on key social media KPI’s (weekly/monthly/ad hoc) e.g. fan growth, reach, engagement, using the Social Bakers tool• Analyse and report the performance of Social Media initiatives, reviewing results by tactic and to proactively recognise and optimise interactions with the audience.• Utilise social listening tools to provide insights and feedback on new launch campaign performance, customer reception and sentiment.• Develop best practices based on results, industry trends, and competitive audits.• Proactively provide insight into trending topics and examples of how leading brands grow their digital footprint• Manage documents & perform system administration such as permissions, content publishing, account management, analysis and other back-end tools.

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  VMLY&R South Africa

  • Johannesburg Area, South Africa

  • Senior Social Media Manager

    • Aug 2017 - Sep 2019
    • Johannesburg Area, South Africa

    Main Client: Standard Bank South Africa Account: Always On and Campaigns Responsibilities: - Develop and execute social media strategies for always on communication and marketing campaigns - Create social media calendars and content, monthly or as per specific campaign - Build and Manage engagement on the social media pages of the brand (Facebook, Twitter, Instagram, LinkedIn, YouTube) - Live coverage of brand related events internally and externally (sponsorship events such as Cricket, Arts events, etc) - Report, monthly, to the Marketing Executives on overall social media performance using reporting tools- Create and execute optimization plans - Train other community managers on adding value to the brand through growing engagement rates

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  Joe Public United

  • Johannesburg Area, South Africa

  • Community Manager & Social Media Strategist

    • May 2016 - Jun 2017
    • Johannesburg Area, South Africa

    Clients: - South African Breweries- Chicken Licken - McCain Responsibilities: * Community Management * Content Creation and content audits * Ideate, plan and execute creative campaigns * Present content calendars and campaign plans to client * Create Competitor Reports * Create Digital Trends Reports to inform client about current and upcoming trends in the digital industry that may influence our content, campaigns and consumer spend. * Use reporting tools such as Sprout Social and BrandsEye to present brand growth to Marketing Executives

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  Promise Group

  • Johannesburg Area, South Africa

  • Brand Strategist and Social Media Marketing Coordinator

    • Jul 2015 - Mar 2016
    • Johannesburg Area, South Africa

    Clients: - Redd's (SAB)- Brutal Fruit (SAB) - Edcon (Jet Cellular and Edgars Mobile) - Future Life Responsibilities: - In-depth Market research to inform brand strategy, - Content Management, - Monthly performance report and optimization plan - Social Media Marketing: creating strategy, loading of ads on Facebook Business Manager and Twitter Ads and managing ad performance

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  ProCapital Consulting and Financial Planning (Pty) Ltd

  • Pretoria

  • Assistant and Call Centre Coordinator

    • Mar 2015 - Jun 2015
    • Pretoria

    Brokers Assistant:* Receiving and Processing portfolio for clients.* Liaising with Discovery clients and personnel.* Filing and retrieving client documents and records.* File, type, or operate standard office machines.Call Centre Assistant:* Collecting leads for agents * Preparing reports of all call centre activities* Liaise with brokers and clients* Oversee call centre targets and activities

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  Terrestrial

  • Pretoria Area, South Africa

  • Brand Strategy Intern

    • Nov 2014 - Nov 2014
    • Pretoria Area, South Africa

    Brand StrategyStrategic PlanningProduct developmentChannel PlanningResponding to briefs

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  Seductress Clothing

  • Johannesburg Area, South Africa

  • Sales representative

    • Jul 2011 - Dec 2011
    • Johannesburg Area, South Africa

    Sales, client liaison, promotions and event organization for the Fashion House.

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  Morobadi Incorporated

  • Pretoria Area, South Africa

  • General Office Administrator

    • Feb 2011 - Jun 2011
    • Pretoria Area, South Africa

    Front desk management, Typing (MS Word, Excel, Powerpoint) Filing, Faxing, Client liaison

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  Johns Hopkins Health and Education S.A

  • Pretoria

  • Receptionist (temporary)

    • Dec 2009 - Jan 2010
    • Pretoria

    Front desk operations,Managing the Manager's diary, Typing (MS Word, Excel) Filing,Client liaison