Experience

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  Grove Marketing

  • Account Director
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  Grove Marketing

  • Concord, MA

  • Account Director

    • May 2019 - Present
    • Concord, MA

    Partner with clients to define brand strategy and use that strategy to develop and execute innovative and sophisticated integrated campaigns. Clients include Harvard Business School Executive Education, Pantheon.io, Burke Mountain Academy, Claridge Products, Plex Systems, and RAND Worldwide.

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  Welch's

  • Concord, MA

  • Brand Marketing Consultant

    • Dec 2012 - Mar 2019
    • Concord, MA

    Engaged with client on high-priority strategic projects. Work included:• Wrote annual marketing plans and gained alignment of client’s corporate executive team.• Led launch of new beverage products.• Led development of client’s multicultural marketing strategy.• Ran two business units during a ...

• 

  Welch's

  • United States
  • Manufacturing
  • 700 & Above Employee

  • Brand Manager

    • Mar 2004 - Sep 2009

    Spearheaded development of annual and five-year strategic plans. Held full P&L responsibility. Launched completely new product line nationally. Led cross-functional teams to achieve profit objectives. Cultivated brand equity via advertising, PR and consumer promotions.

  • Associate Brand Manager

    • Jan 2003 - Feb 2004

    Ensured profitability and growth through effective management of P&Ls and volume forecasts. Provided consumer insights using qualitative and quantitative market research analysis. Led consumer promotions from concept development through execution.

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  Mattel

  • Los Angeles, CA

  • Associate Brand Manager

    • Sep 2001 - Oct 2002
    • Los Angeles, CA

    Led global cross-functional teams to develop and launch new toy products. Determined strategic brand plan and executed all aspects of plan.

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  IRI

  • San Francisco, CA

  • Manager, Client Service

    • Jul 1995 - May 1999
    • San Francisco, CA

    Managed all aspects of 13 accounts. Analyzed proprietary panel and scanner data, providing CPG clients with actionable insights on consumer behavior, promotional planning and new product launches. Performed contract negotiations and business development.