Experience

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  PTB Marketing (Reaim Consulting Group)

  • Venice, Florida, United States

  • Co-Founder & Director of Digital Marketing: SEO, Branding, Content, Analytics, SEM, Ecommerce

    • Nov 2011 - Present
    • Venice, Florida, United States

     Establish diverse SEO Strategies for domestic, international, and global businesses, designed according to each client’s niche, market, goals, and needs by identifying specific trends and drivers for given vertical. Own and manage and allocate P&L and budget for multiple independent clients. Conduct presentations with stakeholders on revenue management recommendations regarding pricing, promotions, marketing channels, and overall advertising spend. Advise stakeholders on KPI results, goals, and any necessary changes in strategy. Prioritize and review online marketing strategy integration with any and all off-line marketing efforts to increase brand awareness, as well as to increase revenue and/or decrease costs.  Interview, contract, and manage team of graphic designers, web devs, copywriters, + link/citation builders based domestically and internationally. Drive Strategy Development:o CRO & User Experience (UX) – Establish and review conversion rate optimization utilizing split testing, heat mapping, visitor flow tracking, custom goal tracking, and UI/UX principles. o Search Engine Optimization – Develop and manage SEO team and strategy including meta tags, content, schema, canonicalization, site structure/architecture, link building, etc.o Paid Search/PPC – Establish and supervise highly targeted PPC campaigns focused on generating the largest revenue per click/return on marketing spend with AdWords budgets exceeding $40,000/month.o Analytics/Tracking – Define and conduct extensive analytical data tracking including revenue, customer lifetime value, value per visit, keyword rank tracking, + multi-touch tracking (online, offline, multiple devices, and multiple channels).o Social, Local, Mobile Optimization & Rep Mgmt – Establish + supervise local search optimization and reputation management including claiming and thoroughly optimizing key listings IYP building citations, responding to feedback, and generating new reviews

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  Consultant

  • US (Dallas, Philadelphia, New York City, etc)

  • Marketing Specialist/Consultant

    • Dec 2006 - Sep 2012
    • US (Dallas, Philadelphia, New York City, etc)

    Independent Contractor: Dallas, TX: Philadelphia, PA: New York City, NY. Report to Director of Marketing and/or President of marketing companies. Marketing, with a focus on branding for multiple Fortune 500 companies.  Utilize multiple marketing tactics ranging from social media to online classifieds, paid search/ppc, experiential marketing, etc.  Recruit, interview, hired, and/or managed marketing teams, as well as trained in marketing or sales tactics depending on specific team. Documented, reported, and compared multiple teams’ actual numbers to quotas by local management, and/or Global HQ’s projections. Adjust process/tactics as necessary.

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  Retriever Payment Systems

  • Lewisville, Tx

  • Contracted Sales Trainer & Manager

    • Nov 2011 - Apr 2012
    • Lewisville, Tx

    Develop and implement new business to business sales and sales training program. Hire, train, and manage sales trainers and sales reps for Texas and surrounding areas. Be accountable for all sales quotas. Managed a total of 15 people, trained a total of 20 people in various areas.

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  JDC Marketing Group

  • Dallas/Fort Worth Area

  • Senior Marketing Account Manager

    • Jan 2011 - Dec 2011
    • Dallas/Fort Worth Area

    (*Continued online recruiting and doing phone interviews for the month of December.) Recruit, interview, and manage reps in marketing/sales and account management. Developed system for tracking training progress and sales progress for individuals and teams. Manage, train and develop account managers in training and management practices.  Provided leadership through the training and development of staff, created an environment for creative thinking and teamwork, and provided management of individual's performance to ensure that operational directives were met.  Maintained consistent sales daily/ weekly as well as trained team to maintain consistent sales. 70 % Travel throughout Dallas, Fort Worth and suburbs in B2B & B2C setting.  Managed warehouse inventory and trained account managers in inventory management. Maintained recognition as one of the top 10 reps in the country.

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  Corp. Acq. Group.

  • Senior Project Manager/Project Manager

    • Jan 2006 - Jan 2009

    Mergers/Acquisitions Developed and defined Project management role within CAG. Reported to CEO and President. Oversaw all domestic and international clients being marketed, totaling in excess of 450 companies. Clients/Companies ranged in value from $100,000 through more than $50,000,000. Total business managed exceeded over one half billion dollars through 6 – 12 month selling process.  Communicated directly with President and C-level executives of all clients. Managed small teams and communication between Project managers, Marketing professionals, Analysts, etc. Managed the buyer process of initiating contact with sellers, retrieving financial data, and leading preparation calls. Client list of buyers exceeded 1500. Prepared buyer and seller for negotiations so that the sales process would be shorter and smoother. Answered client questions regarding business appraisal data, near future business plans, economic forecast, finance and purchasing process including negotiating and closing questions.