Experience

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  Nutanix

  • United States
  • Software Development
  • 700 & Above Employee

  • Marketing Director, Global Industry Solutions (Healthcare, Federal, SLED, Financial Services)

    • Jul 2021 - Present

  • Sr. Marketing Manager, Healthcare - B2B MARKETING PRO

    • Nov 2019 - Jul 2021

    • Manage the overall Nutanix healthcare marketing strategy in coordination with key stakeholders. Identify and execute breakthrough marketing activities that reach target audiences and personas• Develop Nutanix healthcare-specific content and messaging, producing deliverables for applications and workloads running on the Nutanix platform (including but not limited to solution briefs, white papers, best practice guides, sales training material and customer presentations)• Elevate thought leadership & brand awareness that amplifies and evangelizes the Nutanix brand in healthcare through webinars, industry articles, blogs and programmatic social and public relations strategies• Accelerate demand generation by the development and execution of integrated marketing campaigns• Enable go-to-market efforts to enable Nutanix sellers to represent Nutanix solutions at field and industry events• Drive business development efforts in conjunction with sales and alliances teams

• 

  Cerner Corporation

  • Kansas City, MO

  • Sr. Manager - Client Experience & Marketing

    • Mar 2014 - Nov 2019
    • Kansas City, MO

    • Managed the strategic planning, execution & follow-up of client and partner events within our Executive Briefing Center (Cerner's Experience Center); managing a team of 13 employees; coordinating ~75 client & industry partner briefings per quarter (~2,500 guests per quarter)• Developed and executed on-site client-facing programs, consisting of facilitated agendas and SME presenters that positioned Cerner as a strategic adviser, tackling core healthcare business challenges; targeting identified audiences and client-journey personas• Created experiential engagements that inspired clients and partners while working across the organization to streamline ONE Cerner voice and ensure consistent messaging• Developed a mandatory employee certification program in alignment with the opening of Cerner’s new Executive Briefing Center in 2018; and certified 1,500+ employees (required before an employee can host or present to a client in the EBC) • Built a net new sales support marketing (ABM) team from the ground up, growing the team from conception to 12 employees aligned with Cerner’s global client development sales organization; supporting specified market opportunities and segment expansion within the healthcare vertical

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  Kodak Alaris

  • Rochester, New York Area

  • Channel Sales Manager

    • Jul 2011 - Mar 2014
    • Rochester, New York Area

    • Managed a complex channel sales ecosystem in a six-state midwest territory, with more than 25 certified VAR resellers and one ISV healthcare reseller• Facilitated quarterly reseller and end-user product training• Guided reseller and end-user ecosystem through corporate reorganization of Eastman Kodak to Kodak Alaris (September 2013)

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  WireCo WorldGroup

  • Olathe, KS

  • Corporate Communications Manager

    • Apr 2008 - Jul 2011
    • Olathe, KS

    • Developed and executed internal & external communications campaigns including newsletters, press releases, investor/analyst relations communications and email campaigns• Managed the content development and daily updates/maintenance of three net new corporate global websites; while managing strategic partnerships with a content management system vendor and translation services vendor• Organized an annual internal Global Sales Meeting that included product training sessions, key note speakers and an awards banquet

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  Cerner Corporation

  • Kansas City, MO

  • Partner Manager

    • Oct 2002 - Mar 2008
    • Kansas City, MO

    • Managed partnerships between Cerner and 17 document and clinical (RIS/PACS) imaging industry vendors including AGFA, EMC, Fujitsu, Kofax, Barco, & more• Tracked & maintained real-time joint sales opportunities and monitored sales pipeline• Coordinated joint marketing and business development opportunities while managing multiple marketing development fund budgets• Facilitated internal sales training and external end-user (client) product training and certification• Developed training and process documentation to meet ISO 9001 standards

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  Barkley

  • Kansas City, MO

  • Media Planner

    • 2000 - 2002
    • Kansas City, MO