Experience

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  Galaxy Studio., JSC

  • Ho Chi Minh City, Vietnam

  • Associate Marketing Manager cum. Market Analytics Manager

    • Jul 2022 - Present
    • Ho Chi Minh City, Vietnam

    Marketing Activities:- Collaborate with sales to develop business plans and operating strategies for the Distribution department with the goal of achieving departmental revenue and the revenue plan for each film;- Develop an overall strategy and execute coordinated marketing activities for film projects (including advertising, design, PR and events, media and other digital marketing activities) according to the direction of the Company and Studio;- Organize, implement, monitor and evaluate marketing events for films: press conferences, film premieres, cinema tours, etc.;- Be responsible for checking and evaluating the effectiveness of marketing plan execution for partners and reporting to the Department Head;- Build, develop and maintain relationships with cinema partners, studios, media partners and other partners;- Propose measures and solutions related to film marketing activities to fit the business operation situation in the market;- Find and implement promotional partnership plans for films with brands;Business Development & Market Analysis:- Responsible for collecting information, analyzing and making proposals to the Head of Distribution on issues related to film investment;- Analyze and consider the competitive landscape in the market.

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  Kompa

  • Ho Chi Minh City, Vietnam

  • Client Service Manager cum. Marketing Manager

    • Oct 2019 - Jul 2022
    • Ho Chi Minh City, Vietnam

    Client Facing & Business Development:• Consulted with sales partners & account teams to communicate targets, boost revenue & improve product quality as client requests.• Worked with internal departments and management if necessary to ensure client priorities & requirements are understood, and company resources are executing on commitments, accordingly to service level agreements.• Coordinated the internal resources required to meet customer needs for the completed projects.• Responsible for ensuring clients satisfaction by developing as well as fostering relationships with business partners, in coordination with the account team and relevant internal departments.• Provided expertise toward the development of new products and business development opportunities.Inbound Marketing:• Improved inbound marketing and lead generation & nurturing along with sales funnel.• Developed and executed marketing and communication plans for Kompa brand name & products.• Created and managed social media and content marketing strategies, including the ability to focus on the details and measure results.• Provided strong leadership to a team of in-direct reports composed of marketing, business development, client service, and media clipping and coordinate activities from cross-divisions.• Effectively manager lead generation across digital platforms.• Led effective use of social media monitoring tools (Facebook, Linkedin, Semrush, Fanpagekarma, Socialbakers,…)Team Coaching & Training:• Organized departmental & cross-department quarterly training & coaching events. • Maintained a strong focus on staff development through training and other means to ensure that the team. members career goals are prioritized and aligned with business opportunities.• Identified training opportunities and provided career coaching to ensure employee development and progression.

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  Fpt Telecom

  • Vietnam

  • Marketing Team Lead - Project FPT Television

    • May 2015 - Oct 2019
    • Vietnam

    Marketing & Sales:• Managed POSM activities to provide marketing materials and sale-toolkitsfor more than 7,000 sales representatives nationwide.• Planned and executed short-term and long-term marketing strategies forsales boosting activities.• Collaborated with more than 70 FPT branches nationwide in term ofmonthly events and on-site business trips across the country. Strategic Brand Partnerships:• Promoted brand image & increased brand awareness by creatingcooperative campaigns with international TV Channels such as: HBO,Disney, AXN, Discovery, Animal Planet, Asia News Channel, NHK WORLDTV, DW & France 24.• Integrated with social media platforms to promote and develop brandrecognition via online interactive activities.• Developed cross-marketing activities with strategic partners such as MP& Silva (Premier League distributors), Qnet Vietnam & XLE Group topromote exclusive contents on FPT Television platforms.Media & Communication• Accounted for planning & providing media mix for promotional strategiesincluding advertorials, editorials, radio advertising, TVC & hosting pressconference.• Involved in media influencers activities for building brand engagement onsocial media platforms.• Managed entire media budget activities varied from digital marketing topress & media.Achievements:Increased FPT Television brand awareness & recognition on nationwide scale by:- Planning and executing the “FPT Television – Magic Castle” event in 12 cities and province across the countrywith more than 10,000 traffic/location.- Creating multimedia campaigns that increased 2,000,000+ reach in total on FPT Television social mediaplatform- Participating in creating content marketing for building up communities on Facebook with 100,000+followers.Nominated for FPT Television Best employee of the Month 2016 Awards.

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  Savills Vietnam

  • Crescent Mall Shopping Centre

  • Marketing Executive

    • Apr 2014 - Apr 2015
    • Crescent Mall Shopping Centre

    • Handled monthly events and casual lease activities.• Specialized in closing rental deals and beneficial exchange with clients and tenants.• Monthly event implementation and execution liaise with agencies and suppliers.• Undertook event reports as well as post-marketing activities.Achievement:Planned and executed monthly sales promotion programs with the participation of 150+ stores resulting in generating more than 150% sales revenue.Responded to over 30 tenant calls daily and solved 90% of their concerns.

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  Phu Nhuan Jewelry Joint Stock Company

  • Ho Chi Minh City, Vietnam

  • Marketing Executive

    • Aug 2011 - Mar 2012
    • Ho Chi Minh City, Vietnam

    • Monthly event planning and management liaise with marketing activities • Participated in organizing marketing research including in quantitative and qualitative techniques.• Analyzed data and drive accordant outcomes.• Market inspection and competitive analysis.Achievement:Planned and executed monthly sales promotion programs for the new product line of PNJ “Yabling” which generate more than 50% sales revenue. Conducted monthly marketing qualitative research which collecting and analyzing more than 300+ customer databases.

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  Auckland Adventures Ltd.

  • Auckland, New Zealand

  • Marketing Executive and Consultant

    • Jun 2010 - Dec 2010
    • Auckland, New Zealand

    • Worked as part of the account team to develop client proposals and implement PR activities• Communicated marketing team’s plans and accomplishments to verify alignment with senior management objectives• Monitored media including managing company website, brochure, magazines and blogs.