Experience

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  Activate Interactive Pte Ltd

  • Singapore

  • Communications Manager

    • Feb 2021 - Present
    • Singapore

    • Develops and executes the organisations' overall corporate communications and marketing strategies and campaigns• Increase corporate awareness and protect the reputation of Activate and Actxa• Curate social media content for social media platforms • Conceptualised and produce content for quarterly internal newsletter • Prepare key messages and speeches for key management• Ensure all communications materials are in line with branding guidelines and corporate identity• Website management • Enhances Activate employer brand as an employer of choice• Create and manage public relations and media relations campaigns, including writing press releases, responding to media inquiries, monitoring and tracking media mentions.• Coordinate and promote employee participation in corporate social responsibility (CSR) campaigns

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  Children's Cancer Foundation (Singapore)

  • Singapore

  • Manager, Communications

    • Aug 2017 - Jan 2021
    • Singapore

    Oversees the Communications and Public Education Team• Set annual work plans and key performance indicators • Plan and oversee department budgetCorporate and Marketing Communications• Build corporate identity, increase corporate awareness and protect reputation of Children’s Cancer Foundation (CCF)• Curate social media content across Facebook, YouTube, Instagram and LinkedIn• Engage and secure key opinion leaders (KOLs) to raise awareness of CCF and events• Keep all staff informed and connected on key updates through internal communications• Develop and maintain strong relationship with media • Editorial planning and development of CCF collaterals • Prepare key messages and speeches for key CCF management and Guest-of-Honour • Ensure all communications materials are in-line with branding guidelines and corporate identity• Develop marketing materials such as EDMs and content creation through social media• Coordinate and produce corporate videos and trailers• Conceptualise, develop and maintain CCF-owned websites (corporate site and Hair for Hope)• Stakeholders engagement with individuals, sponsors and corporate partners to advocate for childhood cancer cause• Manage feedbacks and complains Public Education• Drive public awareness to increase childhood cancer awareness through public education talks, activities and exhibitions• Provide mentorship in student-led projects and inculcate values of giving among youths Event Management• Overall in-charge of communications efforts for CCF’s annual outreach event – Hair for Hope• Involve in planning and execution of other CCF campaigns (Symposium, The Hope Train [online fundraising event], Walkathon and exhibitions)Fundraising and Sponsorship• Engage and secure media sponsors for CCF events• Work with Hair for Hope satellite partners to ensure smooth execution of events • Encourage donors’ retention through consistent engagement with new/potential individual and corporate fundraisers

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  Home Nursing Foundation

  • Singapore

  • Senior Executive, Communications & Development

    • Oct 2016 - Jul 2017
    • Singapore

    Corporate and Marketing Communications• Increase corporate awareness and home healthcare services of Home Nursing Foundation (HNF)• Curate social media content for Facebook and Instagram• Conceptaulise and produce content for newsletters and brochures• Draft speeches and messages for HNF management• Revamp HNF website and implement payment gateway for online donations• Engage and update all staff of HNF news through internal communicationsFundraising and Volunteer Management• Maintain strong relationship with corporate organisations, donors and volunteers• Ensure fundraising guidelines and mechanics comply with charity guidelines • Encourage donors’ retention through consistent engagement with new/potential individuals and corporate partners• Assist and manage volunteers in their volunteering activities with HNF

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  CCF Singapore

  • Singapore

  • Assistant Manager, Communications

    • Dec 2010 - Oct 2016
    • Singapore

    Oversees the Communications and Public Education Team• Set annual work plans and key performance indicators • Plan and oversee department budgetCorporate and Marketing Communications• Build corporate identity, increase corporate awareness and protect reputation of CCF• Curate social media content across Facebook, YouTube and Instagram• Keep all staff informed and connected on key updates through internal communications• Ensure delivery of key communications to all staff through internal communications• Develop and maintain strong relationship with media with active media pitching, including media releases and media advisories • Editorial planning and development of CCF collaterals • Prepare key messages and speeches for key CCF management and Guest-of-Honour • Ensure all communications materials are in-line with branding guidelines• Develop marketing materials such as EDMs and content creation through social media• Coordinate and produce corporate videos and trailers• Conceptualise, develop and maintain CCF-owned websites• Engage stakeholders to advocate for childhood cancer cause• Manage feedbacks and complains Public Education• Drive awareness efforts to increase childhood cancer awareness through talks, activities and exhibitions• Provide mentorship in student-led projects and inculcate values of giving among youths Event Management• Overall in-charge of communications efforts for CCF’s annual outreach event – Hair for Hopeo Oversee the conceptualisation and production of radio, print and outdoor advertisementso Oversee marketing strategy for Hair for Hope to increase participation rate and donationso Manage media relations to ensure good media coverageo Prepare speech for Guest-of-Honour and CCF Chairman• Involve in planning and execution of other CCF campaignsFundraising and Sponsorship• Engage and secure media sponsors for CCF events• Work with Hair for Hope satellite partners to ensure smooth execution of events

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  Singapore Press Holdings

  • Singapore

  • Online Journalist/ Content Producer, omy.sg

    • Oct 2009 - Oct 2010
    • Singapore

    • Brainstorms newsworthy story ideas for editorial• Conducts interviews and writes news stories of different areas: General news, Food & Beverage, Entertainment, Lifestyle, Youth content• Plans content, layout and executes online contests/ projects• Plays the role of producer during production of vodcasts• Selects and uploads news content onto omy website

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  National Heart Centre Singapore

  • Singapore

  • Temporary Digital Media Executive

    • Aug 2009 - Oct 2009
    • Singapore

    • Brainstorms for in-house newsletter content• Coordinates corporate visit• Edits and updates bilingual presentation speeches• Performs website migration• Edits section banners and images for new corporate website• Enquires and collates quotations for marketing collaterals• Administrative duties such as data-entry and answering of phone calls

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  Chuan Lim Construction Pte Ltd

  • Singapore

  • Admin Assistant

    • Jun 2005 - Jun 2006
    • Singapore

    • Handles administrative work such as filing, date entries, collection of office mails and monitoring of office and pantry supplies • Prepares and submits foreign worker applications to Ministry of Manpower• Ensures prompt renewal of vehicle licenses/ vehicle insurances/ road tax/ walkie-talkie contract and workers’ work permit• Ensures smooth arrival and departure of workers• Arranges for workers stay and departure in dormitory• Makes air-ticket & travel insurance arrangements• Sources and negotiates prices with suppliers

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  Singapore Technologies Kinetics- IDAC Sin Ming

  • Singapore

  • Customer Service Officer

    • Nov 2004 - Jan 2005
    • Singapore

    • 3-month Industrial Attachment Programme by Nanyang Polytechnic• Interacts and negotiates with customers about accident motor insurance claims procedure• Performs other administrative duties such as data entries and filing• Answers to enquiries from clients