Experience

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  enjoy!

  • Warrington, England, United Kingdom

  • Facebook PPC Manager

    • Sep 2019 - Present
    • Warrington, England, United Kingdom

• 

  Amplify Media

  • Macclesfield

  • Freelance Marketing Consultant

    • Jun 2019 - Present
    • Macclesfield

    Specialising in Facebook ads strategy and management for SMEs.

• 

  Metrovicks Digital

  • Facebook Ads Strategist

    • Jul 2019 - Jun 2021

• 

  Centre of Excellence Online Ltd

  • Social Media and Digital Marketing Manager

    • May 2015 - Jun 2019

    Changing lives and expectations with Facebook Ads and email marketing strategies.Delivered an increase in sales of over 7000% and grew the Facebook following from 300 fans to 1.6M

• 

  Amplify Marketing

  • Macclesfield

  • Content and Social Media Marketing Consultant

    • Apr 2015 - Dec 2015
    • Macclesfield

    Specialising in Facebook ads strategy and management for SMEs.

• 

  New Level Fitness UK Ltd

  • Stoke-on-Trent, United Kingdom

  • Marketing and eCommerce Project Manager (3 month web project)

    • Dec 2014 - May 2015
    • Stoke-on-Trent, United Kingdom

    Project-managing the company's eCommerce business to turn around four failing websites, managing developers, designers and PPC and SEO specialists. This was initially to be a 3 month project, (extended), to enable the company to move from their incumbent PR agency to a specialist digital agency at the busiest time of year for the fitness industry.Creating and curating content for the New Level blog (http://www.new-level.co.uk/blog) for content marketing purposes and also to build a successful social media strategy.Creating and managing social media communities for New Level, Spirit Fitness and Sole Fitness using highly-targeted paid and earned Facebook and Twitter platforms. Taking the overall size of these communities from only a few hundred to over 4,000 in less than two months and significantly increasing engagement across all channels. Also developing strategies to target the commercial and domestic fitness markets using CRM, Content Marketing, Lead Scoring, Marketing Automation, and Social Media Marketing.In-addition, responsible for the day-to-day supervision of the domestic and corporate sales team.

• 

  Marketing Innovation Group

  • Knutsford, Cheshire

  • Client Project Manager

    • Apr 2013 - Sep 2014
    • Knutsford, Cheshire

    Directing and executing data-driven marcomms activity for key accounts including HMV and Purehmv (UK and Canada), Iceland Foods, MMK, Moneypenny and Arco. • Creating and managing detailed proposals for new and existing clients; seeing projects through from inception through development and testing to execution, reporting and insight • Utilising a very thorough working technical knowledge of the powerful EMSG2 email platform to deliver often complex and large scale campaigns with maximum efficiency • Developing and utilising appropriate post-campaign reports and analytics to learn, refine and improve; building client confidence and validating and, where appropriate; challenging perceived best practices • Combining broader market insights with ongoing testing, data tagging, segmentation and targeting to deliver the right message at the right time to the right people • Managing internal Studio, Data and Reporting resources to run a busy email and SMS campaign production schedule across multiple clients • Managing clients delivery of required campaign data and collateral from start to sign-off, ensuring project timeframes are adhered to by all parties • Identifying opportunities for Social Media integration into email campaigns as well as data capture • Reporting on Social Media analytics to advise on Social Media activity and make recommendations for ongoing strategy • Creating agendas for and leading client meetings, generating contact notes, campaign benchmarks, project plans, reports and case study material • Sourcing appropriate data for prospect marketing • Advising clients on data capture, data hygiene and Data Protection Law • Controlling costs through efficiency and maximising revenue and margin generation from client activity; ensuring all invoices are raised correctly and at the appropriate time • Contributing to internal reviews of agency performance in relation to the overall business plan, client expectations and agency abilities

• 

  Dawsons Music Ltd

  • United Kingdom
  • Music
  • 1 - 100 Employee

  • Head of Marketing

    • Jan 2011 - Feb 2013

    Reporting to the Managing Director, the main emphasis of this role was on the delivery of innovative offline marketing activity and customer engagement and the effective management of the company’s Social Media community.Responsibilities included:• Marketing strategy formulation and execution • Social Media strategy and Community Management • Facebook ad campaign management • Copywriting • Partnership building • Networking and PR • Media strategy – planning and buying including radio, outdoor, press and online • In-store experience (merchandising, POS, digital signage, in-store theatre) • In-store event management and promotion (driving footfall and sales) • Direct Mail - strategy, implementation and reporting on ROI • Budget management • Management of external design, photography and store signage agencies • Working closely with suppliers to ensure consistency and accuracy of information • Reporting on activity and ROI at weekly senior management meetings

  • Marketing Manager/Education and Mail Order Sales Manager

    • Jan 2006 - Jan 2011

    Reporting directly to the company Chairman and working alongside the Director Of Education, this broad role comprised all online and offline marketing activity, in addition to the day-to-day management of the Web team and Online and Education Sales team.Responsibilities included:• Marketing Manager responsibilities (as cited above) • Customer service team leadership - establishing best practices, developing individual team members, recruitment, training, and monitoring customer satisfaction • Web content management • Email marketing • Google PPC campaign management • Reporting on Google Analytics data • Web team management (two people) • Education and Web Sales team management (six people)

  • Marketing Coordinator

    • Jan 2005 - Jan 2006

    Reporting to the Director of Marketing and IT following the company’s decision to take all marketing activity in-house.