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Lawrence Lackey is a seasoned graphic designer and creative professional with extensive experience in branding, visual identities, and web design. With over 20 years of experience, he has worked with various companies, including Freelance, Angelcy Brand Messengers, Yellow Pages SA, and Cuberoo. He holds a Bachelor of Technology (B.Tech.) in Graphic Design from the Central University of Technology, Free State.

Credentials

  • Open-Source Intelligence
    Basel Institute on Governance
    Feb, 2024
    - Apr, 2026
  • Introduction to Cybersecurity
    Cisco
    Oct, 2023
    - Apr, 2026
  • Digital Skills: User Experience
    FutureLearn
    May, 2022
    - Apr, 2026
  • User Experience Design Essentials - Adobe XD UI UX Design
    Udemy
    Jan, 2022
    - Apr, 2026
  • Soft Skills Assessment
    AssessFirst 濾
    Mar, 2021
    - Apr, 2026
  • Fundimentals of Digital Marketing
    Google
    Jul, 2019
    - Apr, 2026
  • ISC2 Candidate
    ISC2
    Oct, 2023
    - Apr, 2026
  • Competition Law
    Compliance Online (Pty) Ltd.

Experience

    • Student
      • Sep 2023 - Present

    • Student
      • Sep 2023 - Present

      Cisco Certified Support Technician

  • Freelance
    • South Africa
    • Freelance Senior Graphic & UI Designer
      • Aug 2019 - Present
      • South Africa

      I am a graphic & UI designer based in South Africa working on branding, visual identities, and web design. I craft designs for businesses of all sizes. I have over 20 years of experience as a designer.

  • Angelcy Brand Messengers
    • Johannesburg Area, South Africa
    • Senior Graphic Designer
      • Aug 2019 - Present
      • Johannesburg Area, South Africa

      ● Design user interface, tools, and web pages tomeet branding guidelines and web best practices.● Design wireframes and compositions for new webprojects.● Translated discussions into leading on-demand appdesign and layout.● Research current and emerging art and graphicdesign technologies.● Develop design deliverables that elevate,differentiate, and function on-brand andon-strategy.● Plan, organize, and schedule work.● Create user interface design style guide in supportof online products.

  • Yellow Pages SA
    • Bloemfontein Area, South Africa
    • Area Branch Manager
      • Aug 2018 - Aug 2019
      • Bloemfontein Area, South Africa

      ● Oversaw operations of R 20 000 000, includingbudget planning, strategy development, marketing,forecasting and new business development● Monitored customer buying trends, marketconditions and competitor actions to adjuststrategies and achieve sales goals.● Increased turnover by enhancing training, motivationand engagement strategies with all employees.● Increased digital year on year● Drove revenues and team morale by developingand deploying sales contests.● Conducted training sessions to educate employeeson digital best practices and procedures to increaseprofitability.● Wrote weekly reports to help senior leadership makeaccurate operational plans and decisions.● Directed all business functions for locations in theFree State & Northern Cape, including operationalduties, workforce planning, customer retention andcustomer service management.

  • Cuberoo
    • Bloemfontein | Johannesburg
    • Creative Director / Founder
      • Feb 2017 - Aug 2018
      • Bloemfontein | Johannesburg

      ● Supervised design and production staff developinginnovative designs for design projects whilemanaging deadlines.● Evaluated and contributed to creative team ideasand translated into actionable project plans..● Anticipated design issues and proved to beproactive in developing effective solutions.● Contributed to the creative process through originalideas and inspiration.● Tested websites and performed troubleshooting priorto deployment.● Took concepts and produced design mock-ups andprototypes to strengthen designs, enhance userexperiences and improve site interactions.● Spearheaded production of page content such asvisuals and text copy to meet project specifications.● Designed, implemented, and monitored web pagesand sites for continuous improvement.● Created eye-catching and functional digital designconcepts across various platforms to strengthenthe company brand and identity.● Researched new technologies, software packages, and hardware products for use in website projects.● Completed full redesigns of existing websites toimprove navigation, enhance visuals and strengthensearch engine rankings.

    • Creative Director
      • Oct 2011 - Feb 2017

      ● Collected, defined, and translated user requirementsinto project designs and implementation plans.● Created eye-catching and functional digital designconcepts across various platforms.● Developed landing pages, mobile applications, andonline applications using Adobe XD & Sketch.● Completed full redesigns of existing websites toimprove navigation, enhance visuals and strengthensearch engine rankings.● Took concepts and produced design mockups andprototypes to strengthen designs, enhance userexperiences and improve site interactions.● Tested websites and performed troubleshooting priorto deployment.● Managed all phases of new product developments,including conceptualizing designs, managingmilestones, and incorporating customer feedback.● Created and updated trend boards, investigatedchanging conditions, and recommended strategicadoptions to capitalize on projected changes.

  • The Grafikburo
    • Bloemfontein, Cape Town, Pretoria
    • Managing Director
      • Jan 2007 - Oct 2010
      • Bloemfontein, Cape Town, Pretoria

      ● Supervised direction of overall strategic vision; shaped and guided creative paths● Managed full creative teams and multiple partners/vendors; responsible for allbudgeting and scheduling of clients● Supervised new business efforts, outreach, and implementation● Cultivated an environment of mentoring and support● Directed all creative efforts devoted to business development for the agency● Developing an effective digital strategy with an emphasis on business goals● Concept Creation● Art Direction● Campaign Development● Design and programming of websites and online media● Brand Development & Design (concept to completion)● Facilitates and promotes corporate initiatives and values throughout the function.● Developing an effective digital strategy with an emphasis on business goals● Develop and integrate communication & content marketing strategies● Developing an effective digital strategy with an emphasis on business goals● Web design and Development (HTML, Wordpress)● Client service, negotiation and problem-solving● Developing forecasts, financial objectives, and business plans● Direct all operational aspects including customer service, human resources, and sales● Assess local market conditions and identify current and prospective sales opportunities● New business development. Building and maintaining mutually beneficial relationships.● Brand Development & Design (concept to completion)● Consumer journey mapping● New business development / client presentations, pitches.

    • Multimedia Designer
      • 2003 - 2006
      • Bloemfontein

      Numata is a Technology Sevice Provider. Since 2004 Numata Business IT has used our results-driven approach to help small and medium-sized businesses across South Africa get more from their technology investment. Numata is rated as one of the Top 500 IT Service Providers in the world and in the Top 5 Service providers in Africa.Role & Responsibilities● Developed website prototypes● Fully responsible for the design and development of the company's client sites using Flash,HTML, CSS.● Produced banner ads and splash pages (HTML and/or ActionScript)● Establish and promote design guidelines, best practices, and standards● Product photography and post-production.● Project management● New business development.● Client service.● Worked directly with Senior management to map out new channels for revenue.

Education

  • 1999 - 2000
    Central University of Technology, Free State
    Bachelor of Technology (B.Tech.), Graphic Design
  • 1984 - 1996
    Grey College
    Matric
  • 2019 - 2019
    Rochester Institute of Technology
    Fundimentals of Design Thinking

Suggested Services

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Industry Focus. “IT Services and IT Consulting”

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