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Bio

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Lawrence Finklestone, JD, is a seasoned executive with a proven track record of driving business growth through innovative marketing strategies and event management. As Principal at Savvy Solutions LTD, he has guided numerous ventures through the new business development process, leveraging his expertise in business planning, franchising, and fundraising programs. With a strong background in trade shows, advertising, and sponsorship, Lawrence has consistently exceeded sales targets, including a notable $36 million in sales at ZD Events Softbank Comdex. He holds a Juris Doctor degree from Western New England College School of Law and a Bachelor of Science in political science from the University of Massachusetts Boston.

Experience

    • Advertising Sales Consultant
      • Sep 2014 - Present
      • Greater Boston Area

      I direct the sales of sponsorships and advertising for the Boston Convention and Exposition Center (BCEC) and Hynes Convention Center's visitor guides, the Navigator and Beacon, respectively.More than 700,000 visitors attend events and trade shows at these venues annually, and these guides pr...

    • Principal
      • Jun 2010 - Present
      • Canton, MA

      Savvy Solutions Ltd. is a multi-faceted consulting agency providing counsel to individuals in new business or expanding ventures. We work with companies that have unique ideas, products or services, but lack sufficient expertise in areas such as business planning, franchising,development and othe...

    • Vice President of Marketing
      • Jun 2007 - Aug 2010
      • Needham, MA

      * Designed audience development and attendee acquisition programs.* Collaborated on corporate and custom event management.* Participated in high level contract negotiations.* Establish direct marketing and ancillary marketing programs.*Worked to develop, design, brand and reposition events.

    • Senior Loan Officer
      • May 2004 - May 2007
      • Needham, MA

      * Originated $114 Million of residential mortgage products, exceeding goals 16% + annually.* Created first-time home buyer program with Massachusetts corporations.* Developed expertise in high level one-on-one presentations and generated sales through extensive prospecting.* Represented compa...

    • Director of International Sales
      • May 1993 - Apr 2004
      • Needham, MA

      * Sold $36 million in trade show space, sponsorships, advertising, banners, billboards, and ancillary products to U.S. and Canadian companies selling internationally.* Increased annual sales in excess of 13%.* Worked closely with foreign partners in Mexico, Brazil, Singapore, England, and Fran...

    • VP of Sales and Marketing
      • Mar 1988 - Apr 1993
      • Wakefield, MA

      * Conceptualizad, created and built a national franchise program to expand pre-purchase property inspection concept throughout the United States. * Sold 118 franchised businesses in 38 states.* Managed franchisees throughout U.S.* Created advertisements in national publications to reach franc...

Education

  • 1973 - 1977
    Western New England College School of Law
  • University of Massachusetts Boston

Suggested Services

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Industry Focus. “Marketing and Advertising”

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