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Laurie Wiid Van Heerden profile image

Laurie Wiid Van Heerden

Owner and Founder at Wiid Design
Intro Book
Seasoned entrepreneur and designer specializing in art direction, interior design, and product design.
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Location
City of Cape Town, Western Cape, South Africa, ZA
Languages
  • Afrikaans Full professional proficiency
  • English Full professional proficiency
Skills
  • Art Direction
  • Interior Design
  • Photography
  • Graphic Design
  • Entrepreneurship
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Bio

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Laurie Wiid Van Heerden is a seasoned entrepreneur and designer with 14 years of experience in the creative industry, specializing in art direction, interior design, and product design. He is the owner and founder of Wiid Design, which has garnered global attention for its unique and handmade furniture pieces. With expertise in graphic design, web design, and corporate identity, Laurie has worked with prominent artists and designers on projects that push boundaries and experiment with new materials. His work has been exhibited at prestigious design events such as Design Days Dubai and Design Miami.

Experience

  • Wiid Design
    • Owner and Founder
      • Jan 2010 - Present

      Wiid Design creates pared-down, perfectly proportioned pieces that are defined by handmade elements and obsessive attention to detail. Skillfully combining traditional handcrafting and avant- garde techniques, Wiid transforms materials into life‐enriching and durable-furniture such as stools, benches, side tables, planters and dining tables, as well as lighting and tableware.Laurie sees his work as an interface between art and design. His large-scale, limited edition benches have garnered global attention at Design Days Dubai, Design Miami/Basel in Switzerland and Design Miami in the US, exhibited as part of the prestigious Southern Guild portfolio. A keen collaborator, Laurie often works with artists and designers, like Lionel Smit, Wim Botha, Atang Tshikare, dhk Architects and Ceramic Matters, on projects aimed at pushing boundaries and experimenting with new materials.

    • Owner & Designer
      • Jan 2010 - Present

    • Owner
      • 2010 - Present

      Design products, provide services, management of projects and orders, manufacture ,marketing and sales

  • WIID DESIGN ORIGINAL
    • Cape Town Area, South Africa
    • Director
      • 2010 - Present
      • Cape Town Area, South Africa

Education

  • Rondebosch Boys High & Abbotts College
  • Rondebosch Boys High and Abbotts College

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