Experience

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  • Owner

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  Bette

  • United States

  • Owner

    • Mar 2024 - Present
    • United States

    Bette is a coastal lifestyle brand designed to make women feel fabulous and like they're living on vacation every day. We sell direct to consumers on our website and also wholesale to retail shops in local communities and boutique hotels.

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  Bright Raven Marketing

  • Owner/Marketing Consultant

    • Apr 2017 - Apr 2024

    I've spent many years helping companies establish (and re-establish) marketing roles, processes, branding, digital footprints, and general marketing execution best practices that best fit with their goals, budget, and target audience. I am incredibly lucky to have found a career I continue to feel so passionately about, even after 20+ years in the space. As a freelancer, I'm sharing all that built-up knowledge with companies in a very targeted way. And my clients don't need to re-invent the wheel or spend time learning best practices to make sure their projects are done right.

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  Ubersuggest by NP Digital

  • United States

  • Marketing Advisor - Interim Head of Marketing

    • Sep 2021 - Oct 2022
    • United States

    Heading up all of Ubersuggest's marketing efforts to educate small businesses on SEO and to help them drive profitable organic traffic to their websites.

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  San Diego & Imperial SBDC Network

  • Carlsbad, CA

  • Marketing Workshop Teacher

    • Nov 2018 - May 2020
    • Carlsbad, CA

    Taught multiple monthly marketing workshops to small business owners. I taught a one-hour marketing overview class as part of a monthly, all-day Entrepreneurship Academy at the center, plus 3 rotating 2-hour marketing automation workshops. Students left the latter classes with an understanding of what marketing automation is, how it can (and can't) help their business, tactical takeaways to get started, and hands-on training to get set up in Mailchimp.

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  ChronoTrack

  • Director of Marketing

    • Mar 2014 - Jun 2017

    Managed marketing budget and oversaw all lead generation, retention, content marketing, social media, and product marketing for a SaaS industry leader. Built out content marketing strategy, implementation, editorial calendar management and content sharing execution process from the ground up. Ensured all content was re-purposed across multiple channels, driving both leads and customer engagement.Created social media strategy and grew footprint exponentially to be utilized as both a lead generation and customer retention tool. Utilized both paid and organic opportunities across multiple social media channels. Integrated marketing campaigns, in conjunction with SEO strategy, resulted in 3-4 times the number of YOY leads.Rebranded the company with new name, logo, website, and marketing materials.

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  The Active Network

  • United States
  • Software Development
  • 700 & Above Employee

  • Senior Manager, Product Marketing

    • Jan 2012 - Mar 2014

    Defined new role in company to bring products to market. Built cross-functional processes and created templates and messaging for competitive product positioning, marketing plans and value propositions for various SaaS products in order to drive successful product launches. Launched five products in seven months, varying from 1-3 months, in multi-channel marketing planning and execution.Developed tools such as buyer personas, sell sheets, email templates, positioning documents, competitive analysis, and trade show product trainings to educate sales, service, marketing and product teams on how to talk about our new and existing products, in one clear voice that resonated with our customers. Resulted in elevated education levels of cross-functional teams regarding complicated SaaS products, asset-generation efficiencies and clearer messaging to our customers.

  • Marketing Manager

    • Jun 2011 - Jan 2012

    Drove B2B leads for various SaaS products through channel partners such as Little League, Pop Warner and Amateur Softball Association (ASA). Oversaw display, paid and print advertising, emails, direct mail, website content sharing, and monthly webinars to drive qualified leads into sales funnel. Resulted in 17% year-over-year growth in leads and achieving over 100% of goal.

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  Self Employed

  • Online/E-Commerce Marketing Consultant

    • 2008 - May 2011

    Utilized more than eight years of marketing experience, plus an MBA, to develop marketing strategies and create/update company websites and marketing programs. Worked with clients to initiate and/or enhance digital marketing efforts. Created multiple Internet strategies and implementation plans for companies not yet on the Web.

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  BuyerZone

  • Director of Marketing

    • Apr 2007 - Oct 2007

    Led team that managed customer and supplier acquisition and retention marketing for B2B lead generation company. Marketing initiatives included emails, banner advertising, affiliate marketing, website optimization, and print advertising.Developed, achieved, and exceeded monthly multi-channel goals through improvements to existing marketing and creation of new integrated initiatives. Created marketing dashboard to track 16 different marketing programs in order to identify issues and call out key successes on an ongoing basis in order to achieve those goals.

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  World Travel Holdings

  • United States
  • Travel Arrangements
  • 700 & Above Employee

  • Manager, Product Development and Wholesale Marketing

    • Mar 2003 - Feb 2007

    Built team of 4 cross-functional employees from the ground up in newly created department to manage product pricing/margins, online and offline marketing, merchandising, new product launches, and co-op marketing program. No existing processes or structure were in place prior to taking on this role.

  • Marketing Manager

    • Mar 2001 - Mar 2003

    World Travel Holdings is a private label wholesaler of vacations and cruises, sold through partner websites. Managed Yahoo!, Priceline and various other partner relationships to influence marketing and e-Commerce strategies to grow company revenue through partner marketing opportunities. Through reporting, analytics and projections, I influenced partners to utilize their channels to help grow both WTH's and the partner's businesses.

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  Digitas

  • Senior New Media Analyst

    • Sep 2000 - Mar 2001

    Created B2B and B2C integrated marketing plans. Assisted in new company branding, marketing strategy, market analysis, partnership analysis, and site development and launch.

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  Y-Access

  • MBA Intern

    • Jun 1999 - Aug 1999

    Worked with a small business on marketing research to do the following for key clients such as Dunkin' Donuts and Anheiser Busch:-Create and deliver surveys-Create focus group guides-Recruit targeted focus group attendees-Analyze research findings -Present research results to clients

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  EF

  • Tour Consultant

    • Jan 1997 - Aug 1998

    Sold and marketed group tours to teachers. Negotiated with internal groups and teachers in planning and organization of trips.