Experience

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  Fiorello Studio

  • Airbnb Design Studio

    • Feb 2019 - Present

    - Management of furnished residential rentals- Management of luxury estates- Airbnb design and management- ADU and JDU design and development- City planning and permitting for new construction of ADU and JDU- Networking and business development of luxury experience packages for tourists- Traveling nurse housing coordinator

  • Business Owner - Fiorello Studio

    • Jan 2008 - Present

    A thriving floral and event business, expanding its services encompassing various areas such as business development, project management, staff recruiting, interior design, marketing strategist, and entrepreneurial consulting.

  • Auberge du Soleil - Event Design & Florist

    • Jan 2020 - Feb 2023

    Main vendor for petit and weddings and elopements. Averaging 20 events a month with a team of 5 to 10 employees. Some months we would have 30 events.

  • Bistro Don Giovanni - Resturant Decor & Display

    • Jan 2015 - Dec 2022

    Large floral installations rotated with new design each month.

  • Domaine Carneros Winery - Design & Decor

    • Feb 2022 - Sep 2022

    Redesign and replacement of Winery accessories. Large installation, permanent floral displays.

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  Women's March Napa Valley

  • Napa, CA

  • Women’s March Napa Valley - Operations Manager, City Planning & Permitting

    • May 2018 - Mar 2021
    • Napa, CA

    - Managed all city planning and permitting- City map design and logistic planning to meet all safety regulations. Public service map and march rout for 6,000 marchers- Vendor partnerships & donations- Vendor contracts and organization- Managed logistics to meet ADA requirements- Stage production, entertainment, and guest speakers contracts schedule, organization- Emergency planning and logistics with police, fire department, and paramedics- Insurance & licensing contracts- PR and media - Worked closely with Nancy Pelosi and Congressman Mike Thompson- Operations, city planning and permitting for other activist events such as Family Belong Together, March for Our Lives, and Gun Violence

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  Fiorello Studio

  • Interior Design for Winery

    • Jun 2018 - Jan 2021

    Managed several different projects- Rooftop design- Outdoor patio design- Curation of art shows for Arts in April- Private estate design- Event management & talent broker

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  Fiorello Studio

  • United States

  • Architectural Design, Development, and Remodel of Winery

    • Mar 2015 - Sep 2017
    • United States

    Interior Design & Architectural Design and Development of Winery- Custom design, demo, and remodel of tasting room- Retail and merchandise display design and fabrication - Architectural design, drawings, and renderings for new outdoor luxury cabana experience with water features- Outdoor furniture design and hardscape design- Purchasing agent- Custom furniture design & upholstery- City Planning and permitting management- Board and investor meeting presentations.

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  BottleRock Napa Valley

  • Napa Valley

  • Senior Project Development Manager

    • Dec 2012 - Dec 2013
    • Napa Valley

    Instrumental in Launching Startup Music Festival BottleRock Napa ValleyPioneering member of the BottleRock Napa Valley team, directly collaborating with founders to establish a highly acclaimed annual music festival within an impressive six-month timeframe. Transformed BottleRock into a top 10 national music festival. Adept at orchestrating multifaceted events, from sales management to artist relations, housing coordination, marketing, and community engagement.**Key Contributions:**- Played a pivotal role in executing all aspects of BottleRock's phenomenal success.- Fostered seamless communication between founders, investors, management, sales, vendors, talent, and staff.- Managed and guided the sales team, ensuring adherence to established guidelines and contract approval.- Oversaw comprehensive marketing and media negotiations, budgets, agendas, and contracts.- Orchestrated meticulous calendars, schedules, and meetings for all departments.- Served as a housing coordinator for artists, staff, VIPs, corporate clients, and sponsors.- Spearheaded home outsourcing for short-term furnished rentals, maintaining Airbnb management for select residences during the BottleRock month.- Spearheaded city planning and community outreach efforts.- Collaborated with nonprofits to drive community engagement.- Managed marketing and media outreach while handling budgets, designing content, and coordinating art direction for magazines, ads, and spreads.- Orchestrated radio ads, media sponsorships, promotional giveaways, and billboard strategies and contracts.- Nurtured vendor relations and coordinated their involvement.- Took on the role of PR director and led film crews for promotional videos at SXSW, conducting artist/band interviews and meet-and-greets.- Managed artist relations and executed artist riders effectively.- Orchestrated artist gift bags and secured sponsorship donations from luxury brands and wineries.