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Bio

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Lauri Grzelak is a seasoned marketing professional with 20+ years of experience in direct marketing, project management, and creative direction. She has led production of educational products, managed direct mail programs, and implemented marketing communications planning. Grzelak holds a Bachelor of Arts degree from Northern Illinois University and an Integrated Marketing Communications Certificate from DePaul University.

Experience

  • Emergency Nurses Association
    • Des Plaines, Illinois
    • Marketing Production Manager
      • Aug 2008 - Jul 2018
      • Des Plaines, Illinois

      • Lead production of educational products• Mapped the entire production process for internal process improvements• Completed a quality improvement cycle to identify content management opportunities for improvement• Established ENA Operational Procedures, Author Word templates and Author Submission Guidelines• Established educational production brand standards

  • BP Direct Ink
    • Libertyville, Illinois
    • Senior Program Manager
      • Sep 2006 - Mar 2008
      • Libertyville, Illinois

      • Manage 7 monthly, 1 bi-monthly and 1 quarterly direct mail programs• Maintain job folders for each project contain proposal, creative, legal review, estimate, specs and proofs and samples

    • Senior Account Coordinator
      • Sep 2002 - Jul 2006
      • Park Ridge, Illinois

      • Promoted from Account Coordinator to Senior Account Coordinator within 18 months• Supported a portfolio worth 5 million dollars with Account Director• Train new Account Coordinator• Involved from creative concepts through executions of direct mail programs• Execute and monitor several programs in various stages of production• Maintain job folder for each project contain proposal, creative, estimate, specs, proofs, and samples• Implemented a bimonthly renewal, weekly confirmation, and monthly survey program• Review service billing and acts as resource to Account Manger for questions related to payables

  • Reed Buiness Information
    • Des Plaines, Illinois
    • Prepress Customer Service Representative
      • Jul 1998 - May 2002
      • Des Plaines, Illinois

      • Defined and implement this role• Scheduled projects and prioritized incoming workload• Trained customer service representative from another location• Forecasted the yearly volume and reforecast numbers during the year• Generated reports and administrated billing system. • Worked with operation manager in setting up internal PrePress that included budgeting and productivity tracking• Rolled out digital asset management system with outside consults, as a representative of the PrePress team• Collaborated with an outside consult to develop and maintain a billing database

Education

  • 2012 - 2013
    DePaul University - Kellstadt Marketing Center
    Intergrated Marketing Communications Certificate
  • 1984 - 1987
    Northern Illinois University
    Bachelor of Arts (BA), Art/Art Studies, General

Suggested Services

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Industry Focus. “Non-profit Organizations”

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