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Laurene Demoy is a seasoned marketing professional with extensive experience in marketing, management, and project management. She has led marketing and communications efforts for various companies, including Studio G Architects, Inc. and Group One Partners, Inc. Laurene holds a BSBA degree from the University of Massachusetts Lowell and a Professional Certificate in Marketing & Branding from Emerson College.

Experience

    • Director Of Marketing & Strategic Communications

    • United States
    • Architecture and Planning
    • 1 - 100 Employee
    • Marketing Director
      • Aug 2019 - Present

    • Marketing Manager
      • Jan 2018 - Aug 2019

      I am responsible for leading the marketing and communications efforts in pursuit of public and private architectural projects. I support business development with firm principals and associates, attending industry events and maintaining connections with our clients and consultants. I write, edit, and assemble responsive proposals, brochures, qualification packages as well as blog posts, award submissions, and social media coordination.

  • Group One Partners, Inc.
    • Greater Boston Area
    • Marketing Coordinator / Office Manager
      • Jun 2013 - Jan 2018
      • Greater Boston Area

      • Implement marketing pursuits by assembling and preparing marketing collateral, plans, and objectives; planning and organizing promotional presentations; writing and producing proposals; RFQ tracking.• Support the Principals by providing marketing data, market trends, lead tracking and research business opportunities.• Work with principals and consultants to develop and execute marketing plans including web, industry publication and social media programs• Oversee website development and maintenance• Plan meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules; coordinating contact lists.• Maintain office services by organizing office operations and procedures; organizational systems; ordering office supplies; fielding IT issues and communicating with the IT consultant.• Maintain office efficiency by planning and implementing office systems and equipment procurement.• Work with the Principals to design and implement office policies by establishing standards and procedures; measuring results against standards; making necessary adjustments.• Assist the Principals with maintaining office staff; hiring and orienting.• Monitor and implement regular building maintenance schedule• Generate project contracts and add services, track and distribute as needed

  • Dynavac/VTA
    • Hingham, MA
    • Sales & Marketing Administrator
      • Nov 2010 - Jun 2013
      • Hingham, MA

      • Coordinate with multiple departments in order to accurately produce sales & marketing presentations and proposals for large-scale capital equipment procurement in order to meet all deadlines. • Collaborate with internal and external stakeholders to develop corporate brand positioning and marketing message.• Create and execute email campaigns using Vertical Response and MailChimp.• Create, proofread, and update marketing collateral to ensure consistent brand positioning and marketing message.• Maintain marketing collateral inventory.• Implement SEO tactics to improve corporate website visibility, including Google Analytics and keyword optimization.• Update corporate website in order to provide latest company information to our customers and prospects.• Utilize Excel to organize and maintain multiple contact lists. Facilitate transfer of contact lists into new Epicor CRM system and Vertical Response.• Manage trade show participation, including registration, travel, logistics, and promotional requirements.• Provide a high level of customer service based on outstanding communication and interpersonal skills.• Consistently processes all sales contracts and parts orders, without errors, utilizing the Epicor ERP system, contract/purchase order review, and release of proper engineering & manufacturing documentation to assure an accurate end product.• Set-up and organize proposal quoting system, tracked outstanding and submitted quotes.• Provide administrative support within a fast-paced Sales & Marketing department.• Coordinate travel arrangement for CEO, sales department, and installation teams.

  • N/A
    • Private Client
    • Personal Assistant
      • May 2009 - Apr 2011
      • Private Client

      • Maintained personal schedule for client, including household and charitable event calendar.• Organized and maintained filing system, both electronic and paper.• Maintained mailing list / database for charitable functions in Excel.• Entrusted with personal financial information in order to monitor account balances and make payments.• Coordinated travel arrangements for client and family, including procurement of international visas.

    • Executive Assistant
      • Feb 2010 - Aug 2010
      • Cambridge, MA

      • Coordinated/Maintained professional and personal schedule for CEO across multiple projects and organizations.• Managed professional and personal travel arrangements for CEO.• Researched grant opportunities for non-profit to determine viability. Compiled information for application and maintained deadline schedule.• Utilized Vertical Response and SalesForce to maintain client databases and distribute email marketing.

  • Trend Circuits
    • Norwood, MA
    • Account Administrator
      • Apr 1993 - Apr 1995
      • Norwood, MA

      • Managed East Coast regional sales office for national printed circuit board manufacturer.• Provided administrative support to 6 Account Executives and V.P. of Sales. • Interacted with customers to ensure a quality end product. Field customer inquiries and assure that requirements are met in a timely manner. • Built and maintained relationship with west coast manufacturing headquarters via phone in order to provide information or resolve issues.

Education

  • 1986 - 1990
    University of Massachusetts Lowell
    BSBA, Marketing
  • 2012 - 2014
    Emerson College
    Professional Certificate Program, Marketing & Branding

Suggested Services

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Industry Focus. “Management Consulting”

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