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Bio

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Lauren Zuzelski is a seasoned marketing professional with 12 years of experience in integrated marketing, social media, and advertising. She has led teams and managed clients for top firms like Brogan & Partners and Ignite Social Media. Lauren holds a Bachelor of Arts degree in Advertising from Michigan State University.

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director Of Account Services
      • Jan 2019 - Present

    • Account Director, Partner
      • Aug 2011 - Feb 2022

      • Lead, manage and support financial insurance and healthcare clients, including Frankenmuth Insurance, Henry Ford Health System and Health Management Associates • Develop and counsel clients on implementing branding/rebranding programs, strategic marketing communications plans and marketing audits• Maintain client satisfaction resulting in 100% client retainment • Identify growth opportunities and upsell existing business • Coordinate multi-media campaigns converging traditional, in-bound, digital, mobile and social media vehicles representing over $1million in billings• Manage and supervise team to ensure client support, coordination and satisfaction• Collaborate and support new business pitches, proposals and RFPs, resulting in ongoing retainer clients

    • Account Manager
      • Jul 2010 - Jul 2011

      •Developed social media strategies for national healthcare product, Nature Made•Coordinated all social efforts with the agency and the client•Handled all client meetings and presentations

    • Account Manager
      • Jun 2006 - Jul 2010

      •Worked directly with clients handling daily account needs which included planning, coordination, production, market research, project management, budget management, creating estimates and invoicing •Coordinated distribution of traffic to necessary media outlets in the appropriate format and ensured a timely delivery

Education

  • 1999 - 2004
    Michigan State University
    Bachelor of Arts (BA), Advertising
  • 2003 - 2003
    Academy of Art University

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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