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Bio

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Lauren Tully is a seasoned digital content specialist with 20+ years of experience in content management, project management, and marketing. She has a strong background in HTML, Google Analytics, and CMS platforms like Sitecore and Kentico. Lauren has worked in various industries, including publishing, retail, and healthcare, and has expertise in data conversion, editorial, and customer strategy.

Experience

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Senior Digital Content Specialist
      • Feb 2020 - Present

      - Maintained the consistency of digital products across multiple publications.- Responsible for recommending overall best practices/tools for use in creating digital products and reporting.

    • Digital Content Specialist
      • Jan 2016 - Feb 2020

      - Assisted in building and producing the first multiday online conference event for our company.- Managed day-to-day digital campaigns including production, implementation, deployment, monitoring, and analysis.- Maintained comprehensive schedule of electronic products including multiple newsletters, white papers, Buyer's Guide storefronts, videos, digital and mobile editon ads, blogs and social media.- Acted as client services manager for key accounts.- Tracked and reported metrics on all projects.

  • Ahold USA
    • Greater Boston Area
    • Specialist Customer Strategy (Digital)
      • Jan 2014 - Jun 2015
      • Greater Boston Area

      - Responsible for daily operational management of all campaigns tied to CSM channels.- Managed processes for production, execution and performance measurement of key channels. - Responsible for sourcing content from internal and external stakeholders to support individual CSM campaigns, and manag...

    • eCommerce Content Assistant
      • Sep 2013 - Dec 2013
      • Greater Boston Area

      - Responsible for maintaining the content and presentation of property specific Buffalo Lodging Associates’ hotels on brand and third party websites.- Completed website audits for all hotels on a semiannual basis to ensure correct positioning.- Assisted with developing hotels’ Sales and Marketing...

    • Web Content Administrator
      • Sep 2011 - Dec 2012

      - Participated in the maintenance and expansion of both the Health Crossroads and HD Care Compass Web sites and Shared Decision-Making video and booklet library.- Part of a team that implemented a new content management system for a suite of websites.- Responsible for compiling and producing week...

    • Content Production Analyst II
      • Feb 2008 - Jul 2010

      - Wrote documentation and provided training to comply with evolving standard guidelines.- Provided daily support for the Content Production Group by developing solutions to various extraction and conversion problems that arose.- Provided support to customers through analysis and feedback as their processes evolved to comply with a new content management system.

    • Content Production Analyst
      • Feb 2001 - Feb 2008

      - Promoted in April of 2008 to function as the lead for the group.- Provided information analysis to initially produce, and then to maintain, the metadata frameworks for leading trade magazines.- Performed editorial data conversion and quality control of revenue generating material under strict deadlines.

    • Web Production Editor
      • Feb 2000 - Feb 2001
      • Newton, MA

      - Prepared and delivered revenue generating material to the web for various trade publications.- Responsible for maintaining various parts of the web sites.

    • Electronic Production Editor
      • Sep 1995 - Feb 2000
      • Norwell, MA

      - Provided support to authors and editors in using our on-line material.- Guided manuscripts for both books and journals through the print production process.

Education

  • University of New Haven

Suggested Services

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Industry Focus. “Computer Software”

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