Experience

• 

  Watershape University

  • Solana Beach, CA

  • Vice president

    • Oct 2019 - Present
    • Solana Beach, CA

    Directs the operations of Watershape University to ensure the long-term prosperity of the aquatics industry through an education workforce and an educated world on the benefits of being near, in, on or underwater for live.

• 

  National Swimming Pool Foundation

  • United States
  • Non-profit Organizations
  • 100 - 200 Employee

  • Managing Director, Residential Division

    • Jan 2017 - Present

    I manage the GENESIS business line for NSPF as well as its Step into Swim initiative, bringing more people to water for better health and happier lives.

  • Mission Development Director -- National Accounts

    • Jan 2015 - Present

    Everything the National Swimming Pool Foundation does helps more people live healthier lives through aquatics. Aquatic activity is one of the only ways for an aging and increasingly sedentary society to remain healthy. This position will leverage partnerships and research to prevent market contraction due to tragic drowning, illness and injury and facilitate market growth by getting more people in the water for better health and a longer life.

• 

  Association of Pools & Spa Professionals

  • Alexandria, VA

  • Director / Sr Dir., Industry Relations

    • 2011 - 2014
    • Alexandria, VA

    APSP is a national trade association for the swimming pool and hot tub industry. 9-year career included public relations, marketing campaigns, fundraising, market research, volunteer group coordination, event planning, organizational strategy and restructuring activities.

• 

  Association of Pool & Spa Professionals

  • Director, Public Affaira and Industry Promotion

    • 2005 - 2011

    APSP is a national trade association for the swimming pool and hot tub industry. 9-year career included public relations, marketing campaigns, fundraising, market research, volunteer group coordination, event planning, organizational strategy and restructuring activities.

  • Staff Liaison

    • 2001 - 2005

    APSP is the national trade association for the swimming pool and hot tub industry. Served first as key volunteer on, then staff liaison (part-time) to, the Council representing the needs of the hot tub industry.

• 

  Aristech Acrylics LLC

  • United States
  • Plastics Manufacturing
  • 100 - 200 Employee

  • Marketing Manager

    • 1997 - 2000

    Manufacturer of continuous-cast acrylic sheet -- premier weather-resistant surface material for a host of industries. Served as Marketing Manager for the bath and hot tub industry products. Coordinated changes to product / color to meet needs of market that doubled sales volume through market share gains and category growth. Conducted market research (consumer) that led industry to change the category "name" from "spas" to hot tubs to align with consumers' terminology and experience.

  • Manager, New Product Develeopment

    • 1990 - 1997

    Manufacturer of continuous-cast acrylic sheet -- premier weather-resistant surface material for a host of industries. Led a team who researched,acquired and commercialized a revolutionary low-volatile reinforcement system for acrylic sheet that found immediate use in the hot tub industry. Led multiple research projects on novel acrylic-capped sheets for the bath market.

• 

  U.S. Steel Corporation

  • Pittsburgh, PA

  • Financial Analyst

    • 1987 - 1990
    • Pittsburgh, PA