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Lauren Sisneros

Sr. Product Marketing Manager at Adobe
Intro Book
Lauren Sisneros, a seasoned marketing professional with 9 years of experience, holds a Bachelor's degree in Marketing from the University of Utah, and is proficient in languages such as English, with expertise in digital marketing, social media, and public relations.
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Location
Seattle, Washington, United States, US
Skills
  • Email Marketing
  • Marketing
  • Social Media Marketing
  • Advertising
  • Online Advertising
  • Show all
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Bio

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I'm Lauren Sisneros, a seasoned marketing professional based in the US with a Bachelor's degree in Marketing from the University of Utah's David Eccles School of Business. With nearly a decade of experience, I currently serve as a Senior Product Marketing Manager at Adobe, where I've honed my skills in email marketing, social media marketing, and digital marketing strategies. My previous roles include managing marketing initiatives for B2B technology organizations at MRM and overseeing email campaigns at Luxottica Retail. I am proficient in creating omnichannel marketing strategies that drive engagement and optimize performance. I am passionate about leveraging my expertise in marketing communications and public relations to achieve impactful results. I am fluent in English and have a proven track record of collaborating with cross-functional teams to deliver successful campaigns.

Credentials

  • Eloqua Masters
    Eloqua

Experience

  • Adobe
    • United States
    • Software Development
    • 700 & Above Employee
    • Sr. Product Marketing Manager
      • Oct 2021 - Present

    • Marketing Manager, Global Strategic Partnerships
      • Nov 2020 - Oct 2021

    • Marketing Manager, Technology Partners
      • Jul 2018 - Nov 2020

  • McCann Worldgroup
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Sr. Manager, Relationship Marketing
      • Jan 2017 - Jul 2018

      Design of omnichannel marketing strategies for B2B technology organizations, with anemphasis in digital channelsApplication of marketing and sales cycles knowledge to maximize KPIs at every stage of thefunnel: anonymous, known, engaged, qualified, customer, advocateCollaboration with cross-functional teams including technology, content, UX, and creativeCoordination with data specialists to create actionable data insights, development oftesting strategies, and campaign optimization cycles

    • Manager, Relationship Marketing
      • Jan 2016 - Jan 2017

      Built demand generation and nurture strategiesCreated omnichannel marketing strategies by integrating email, social, display, mobile,direct mail, events, and salesCollaborated with technology teams to establish viability of campaigns and makeMarTech recommendations in alignment with organizational strategic goalsNotable Clients: Cisco Systems, Mastercard, Intel Corp., General Motors, Sam’s Club

  • Luxottica Retail North America
    • Greater Salt Lake City Area
    • Email Marketing Manager | Glasses.com
      • Aug 2014 - Jan 2016
      • Greater Salt Lake City Area

      Managed the entire process for promotional, triggered, and transactional email campaignsPlanned and executed all website promotionsDeveloped test plans and applied data driven techniques to optimize performance

  • Backcountry.com
    • Email Marketing Coordinator
      • Jul 2013 - Aug 2014

  • Salt Lake City Weekly
    • Salt Lake City
    • Marketing Coordinator
      • Jun 2010 - Jul 2013
      • Salt Lake City

Education

  • University of Utah - David Eccles School of Business
    Bachelors, Marketing

Suggested Services

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Industry Focus. “Marketing and Advertising”

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