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Lauren Schug Wilson

Marketing And Advertising Consultant at Schug Wilson Marketing
Intro Book
Seasoned marketing executive with expertise in integrated marketing, social media marketing, and advertising.
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Location
New Orleans, Louisiana, United States...
Skills
  • Marketing Communications
  • Integrated Marketing
  • Social Media Marketing
  • Advertising
  • Media Relations
  • Show all
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Bio

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Lauren Schug Wilson is a seasoned marketing executive with extensive experience in integrated marketing, social media marketing, and advertising. She has held various leadership positions in account management, brand strategy, and media planning, and has managed multiple client accounts for top agencies in New Orleans. Wilson holds a BA in Literature and History from Tulane University and an MA in English Literature from Tulane University.

Experience

  • Schug Wilson Marketing
    • New Orleans, Louisiana, United States
    • Marketing And Advertising Consultant
      • Jan 2023 - Present
      • New Orleans, Louisiana, United States

      Advertising agency executive with extensive experience in account management, brand strategy & development, marketing & media planning, web development strategy & management, and analytics & reporting. Available to support ongoing client efforts, strategy & research projects, ...

  • Media Storm
    • New Orleans, Louisiana, United States
    • Vice President, Integrated Strategy
      • Sep 2021 - Dec 2022
      • New Orleans, Louisiana, United States

      Managed integrated media planning, implementation and analytics for key travel account, with focus on brand growth and demand results.Onboarded new digital telecom client with high levels of integration with creative agency. Supported business development efforts.

  • Fuseideas
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director Of Client Services
      • Jun 2021 - Sep 2021

      Oversaw client services department to ensure overall client satisfactionLed brand positioning and campaign strategy development for travel & tourism and higher education clientsKey contributor to RFPs, new business pitches and client growthImplemented integrated campaigns with continual optimization to achieve KPIsManaged digital strategy and development process for key agency accounts

    • Travel and Tourism Vertical Lead / Account Director
      • Nov 2018 - Jun 2021

  • DRUM Agency
    • Greater New Orleans Area
    • Account Director
      • Oct 2016 - Nov 2018
      • Greater New Orleans Area

      Managed and created integrated direct marketing solutions to improve client ROI for multiple non-profit clientsAccount lead for Fortune 100 client, focused on inbound lead generation strategy and development

  • Piehead & Co.
    • Greater New Orleans Area
    • Account Director
      • Jan 2016 - Oct 2016
      • Greater New Orleans Area

      Developed research-based digital and content strategies and managed project execution for telecom, CPG and retail clients. Contributed to sales efforts through pitch and proposal development.

  • Zehnder Communications
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Supervisor
      • Jan 2013 - Jan 2016

      Managed integrated strategy, execution and client relationships to achieve clients' marketing objectives. Worked closely with client and internal teams to develop KPIs and deliver measurable results. Contributed to new business process from RFP response to client onboarding and strategic discovery. Experience in tourism, hospitality, energy, insurance, tech and CPG industries.

    • Senior Account Executive
      • May 2012 - Jan 2013

  • Windsor Court Hotel
    • Greater New Orleans Area
    • Customer Experience Manager
      • Aug 2011 - May 2012
      • Greater New Orleans Area
  • Keating Magee
    • Greater New Orleans Area
    • Account Executive
      • May 2006 - Aug 2011
      • Greater New Orleans Area

Education

  • 2004 - 2005
    Tulane University
  • 2001 - 2004
    Tulane University

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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