Experience

• 

  Pure Communications

  • Boston, Massachusetts

  • Account Director

    • Oct 2017 - Present
    • Boston, Massachusetts

• 

  WE Communications

  • Greater Boston Area

  • Account Director, Healthcare

    • Feb 2017 - Sep 2017
    • Greater Boston Area

• 

  Feinstein Kean Healthcare

  • Cambridge, MA

  • Account Supervisor

    • Sep 2014 - Feb 2017
    • Cambridge, MA

• 

  Ford Motor Company

  • Greater Detroit Area and Boston

  • Senior Associate/Corporate Communications, Emerging Markets

    • Jun 2012 - Sep 2014
    • Greater Detroit Area and Boston

    • Drive and manage internal and external communications strategies that support overall business objectives for Ford Emerging Markets Services • Develop regional/market-specific product launch strategies for emerging markets in Asia, Central America and the Caribbean including reveal plans, key messages, story pitches, social media tactics and drive plans• Create and edit communications materials including press releases, Q&A’s, speeches, key messages, storytelling, speeches and executive support briefings• Support crisis and recall communications, including assessment and strategic response• Oversee planning, execution and implementation of philanthropic initiatives and corporate social responsibility strategy; Key programs include Susan G. Komen “Warriors in Pink” and Ford’s Environmental and Conservation Grants • Host visiting international media at U.S. events including the North American International Auto Show, Forward With Ford Trends Conference and Media Drives; liaise executive interviews on site• Work with regional teams to manage localized media events, auto shows and special projects; develop content for press conferences, media roundtables, media trips and special events• Develop communications reports including daily news clipsheets, weekly reports, social media reports, flash reports, Evolve 24 and earned media analysis• Work with regional teams to achieve a strong, visible social media presence on Ford and Lincoln channels; Review and approve social media content calendars, develop viral campaigns, monitor engagement and traffic to social media pages

• 

  NuStep Inc.

  • Ann Arbor, MI

  • Marketing & Communications Manager

    • May 2011 - Jul 2012
    • Ann Arbor, MI

    • Manage and oversee the Marketing and Communications staff of a Marketing Analyst, Communications Specialist, and Administrative Assistant to develop and execute global public relations, marketing, event, and advertising programs and initiatives to raise brand awareness and increase visibility on an international scale• Developed tactical marketing plans, market-specific product launch strategies, promotional plans, forecasts and budgets to grow revenue, customer base and brand awareness through online and integrated marketing efforts• Established and executed the launch of a corporate eCommerce website and marketing; introduced additional revenue stream for the consumer market• Managed private and public beta launches of the company’s eCommerce website• Coordinate media interest and ensure regular contact with target media and appropriate response to media requests• Identify and coordinate thought leadership opportunities for executive management with key media outlets • Develop and assess the needs of corporate business strategy to identify product communication opportunities and needs. Leverage data and analytics to create plan of action including strategy, messaging, tactics and execution of tactical elements.• Oversee and execute corporate rebranding initiatives, including rebuilding of digital and print collateral and new website overhaul• Identify key markets and differentiators through comprehensive competitive analysis to reposition the brand, establish key messages, and create marketing and press materials• Determine the demand for products and services offered by NuStep and its competitors and identify potential clients through lead generation, integrated marketing, media relations, email campaigns, public relations and advertising initiatives.• Formulated corporate strategy and developed and maintained ongoing operational plan

• 

  Doner

  • Project Manager

    • Oct 2010 - May 2011

    • Collaborate with integrated teams on development of strategic planning and media insights• Oversee and manage multiple successful campaign launches including TV commercials, social media, brand websites, banner ads, print ads and Paid Search from conception and creative development to execution simultaneously• Manage internal and external communications including memos, conference reports, POVs etc.• Develop and track projects from forecast stage through actual implementation• Manage project work starts and deliver projects on budget and on time • Develop and publish brand landscape competitive reporting and analysis• Manage budget tracking and reporting including issuing annual billing guidelines, managing monthly billing routing, and preparing and publishing monthly billing summary report• Work with media counterparts to manage campaign analyses and optimization processes, media buys and recommendations for strategic and tactical changes.• Responsible for all aspects of client account management

• 

  Pfizer

  • Media Relations Coordinator

    • Aug 2008 - Aug 2010

    -Support numerous media engagements, medical meetings and regulatory/corporate/data announcements; conduct media outreach; provide on-site support; develop media materials including b-roll, fact sheets, Q&As, media lists as well as key message documents-Play integral role in communications initiatives supporting the $68 billion acquisition of Wyeth Pharmaceuticals, including acting as point person for all media and orchestration of global press conference at Pfizer global headquarters-Helped launch MAINTAIN, a patient assistance program designed to help Americans who recently lost their jobs and health care coverage, pay for prescription medicines-Coordinate and plan external events and conferences; handle logistics, speaker recruitment and panel submissions, develop content for media panels-Manage large volume of telephone and e-mail communications; comprehend, prioritize and triage all media inquires-Develop and distribute both standard and multimedia press releases while working though internal medical, legal and regulatory channels-Create and disseminate Pfizer News Manager, a daily analysis and summary of relevant Pfizer, industry and competitor news, to entire company-Assess the media landscape to develop daily and quarterly media reports; track and analyze coverage tone and message penetration; identify media trends and key competitor message themes, summarize coverage of key issues-Compose and edit letters, memos, reports, presentation materials and briefings for the CEO, CFO and other senior executives; develop and edit corporate strategic messaging and collate briefing materials for media engagements -Created database for proactive media plan; develop strategy, research market demographics, compile key top-tier regional media contacts and outlets -Perform administrative duties such as managing calendars, scheduling, coordinating internal/external meetings, travel arrangements for the VP of worldwide communications, expense reports

• 

  Arnie Sawyer Studios

  • Junior Account Executive

    • Sep 2007 - Aug 2008

    -Wrote project proposals and strategic campaign plans; launched incentives for movie agencies-Coordinated and executed all ad trafficking responsibilities for over 30 film and media clients nationwide-Maintained and built strong relationships with internal and external clients and editors to ensure effective placement and communication-Gathered and organized information through extensive research and analysis to effectively plan advertising campaigns tailored to clients needs-Prepared budgets and submitted estimates for ad placement costs to clients-Negotiated advertising and sales contracts with clients and media representativesAssisted senior account executives by serving as a liaison between client and internal teams, including design, technology and media-Generated, edited and proof-read all press materials and advertisements-Managed all administrative support to chief executives and president including calendaring, creating Power Point presentations, scheduling client and media appointments, travel arrangements, event planning and execution, etc.

• 

  Lehigh University

  • Marketing, Advertising and Public Relations Intern

    • Dec 2006 - Jul 2007

    -Compiled media lists based on extensive demographic research and analysis-Worked with local and national news affiliates and media outlets covering events-Wrote and edited media pitches, press releases, and articles for Lehigh University's magazine Alumni Bulletin-Accompanied media outlets to conferences and interviewsContributed to web design, content management and electronic outreach

• 

  Keeping America's Promise: Political Action Committee

  • Campaign Intern

    • May 2006 - Aug 2006

    -Researched and drafted extensive political briefs and candidate backgrounds for candidates on campaign trail-Organized speeches and rallies-Lobbied for various causes and candidates-Spearheaded and organized fundraising projects and events-Covered political events and congressional hearings on Capitol Hill

• 

  Danielides Communications

  • Public Relations and Communications Intern

    • May 2005 - Sep 2005

    -Wrote press releases and media pitches, organized press kits-Designed layouts using Quark and PhotoShop as well as other design programs-Aided in crisis management of accounts-Conducted research and helped market clients and products-Assisted with radio and television appearances; accompanied clients to interviews -Orchestrated special events, including project supervision