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Lauren Piro is a seasoned content strategist and culinary expert with over 7 years of experience in the food and lifestyle industry. As Digital Director, Editorial + Culinary at Food Network, she leads editorial content strategy and execution across digital platforms, working closely with test kitchen, video producers, and social media teams. With a background in culinary arts and journalism, Lauren has honed her skills in content creation, editing, and project management. She is a native English speaker with limited Italian language proficiency and has worked in various roles at top publications, including Hearst Magazines, Scripps Networks Interactive, and Martha Stewart Living Omnimedia.

Experience

    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Digital Director, Editorial + Culinary at Food Network
      • Dec 2018 - Present

      I lead editorial content strategy and execution across Food Network's digital platforms, and am heavily involved in the FN's digital content marketing and brand partnerships arm as well. My team of ten works on all areas of the brand on digital, including editorial daily publishing (on both FoodNetwork.com and off-platform), site and newsletter promotion strategy, syndication strategy (i.e. Apple News), SEO strategy and execution, photo and video production, UX writing and programming, e-commerce and affiliate content, content marketing, digital marketing, partnerships, and direct-to-consumer (namely, the Food Network Kitchen app). I like to call us "the hub of the wheel," as we work with many adjacent teams to execute on goals and unite the larger brand context for all of our work.With our test kitchen and culinary production teams (as well as a network of social creators and freelancers, who my team and I commission) we create and promote media that makes the world excited to cook and eat, and work every day toward strategically growing our audience and hit our partnership goals.

    • Senior Digital Editor, Culinary at Food Network
      • Mar 2017 - Dec 2018

      Working closely with Food Network's test kitchen, video producers and social media team, I create fun stories, photos and videos about food for all of our vastly growing digital properties. I manage an editor, hire freelancer writers, photographers/videographers and food stylists, and commission content from culinary contributors — and pore over the analytics to make sure each pitch and project counts.Good with food (and words and a video camera)? I want to know you!

  • Fausto
    • Brooklyn, NY
    • Line Cook
      • Jun 2018 - Dec 2018
      • Brooklyn, NY

      In completion of culinary school (and then afterward), I worked here every weekend, assisting in prep for brunch and dinner, and working garde manger, pasta and dessert stations during service.

    • Digital Editor, Culinary at FoodNetwork.com
      • Jan 2016 - Mar 2017
      • New York, NY

    • United States
    • Media Production
    • 700 & Above Employee
    • Senior Editor at GoodHousekeeping.com and HouseBeautiful.com
      • Jun 2015 - Jan 2016

      After spending a year solely on GoodHousekeeping.com, I was promoted to handle day-to-day operations on HouseBeautiful.com as well (in addition to managing the home and lifestyle categories on GH.com).I managed the team's web editor and editorial assistant, and worked closely with our site director to plan a social-first content strategy. I continued to write, edit, and assign highly produced original stories daily, which contributed to significant traffic growth.

    • Web Editor at GoodHousekeeping.com
      • Mar 2014 - May 2015

      I was one of the first new hires for the relaunch of GoodHousekeeping.com, under Hearst Digital Media's complete reimagining led by Troy Young. I handled all home, holiday, and lifestyle content for the site, writing and editing 1000+ stories (and pitching tons more), laden with social power. Challenged with daily content velocity quotas, I worked on everything from short newsy bites to highly produced features, with original photography, design, and reporting.In my tenure, our team breathed exciting new life into GoodHousekeeping.com, tripling unique visitors in two years.

    • United States
    • Book and Periodical Publishing
    • 700 & Above Employee
    • Associate Editor at Ladies' Home Journal
      • Oct 2013 - Mar 2014

      I assigned, edited and wrote lifestyle, features and travel stories for the print magazine, with digital and social extensions as well. I was part of the team that worked on LHJ's biggest redesign, which aimed to enhance engagement with readers and the blogger community.

    • Assistant Editor at Ladies' Home Journal
      • Nov 2010 - Oct 2013

      Previously an editorial assistant from November 2010 - March 2012.

    • Freelance Reporter/Research Editor
      • Sep 2009 - Sep 2010

      I researched and fact-checked for Martha Stewart Living magazine (including the magazine's first stand-alone iPad app) and the MSL books and special projects department, working on Martha Stewart's Encyclopedia of Sewing Crafts and the Power Foods cookbook. Developed editorial experience with food and recipes, beauty, shelter, crafting, and gardening.

    • Freelance Editorial Assistant at This Old House
      • Feb 2010 - Jun 2010

Education

  • 2005 - 2009
    Villanova University
    B.A., Communcation, Journalism
  • 2018 -
    International Culinary Center
    Grand Diploma, Professional Culinary Arts
  • Columbia University - Graduate School of Journalism
    Columbia Publishing Course

Suggested Services

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Industry Focus. “Food and Beverages”

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