Experience

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  Wine Rack Media

  • Wellesley, MA

  • Co-Founder - Product Management & Customer Advocacy

    • Sep 2013 - Present
    • Wellesley, MA

    My previous company, Metro West Wines, was developed as a real-world proven example of a liquor online ordering and delivery service. Wine Rack Media (WRM) has now taken this proven technology and offered it to the market. As a leader in web development for the Liquor Industry, WRM provides rea...

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  Metro West Wines

  • Natick, MA

  • Co-Founder

    • May 2012 - Aug 2013
    • Natick, MA

    Metro West Wines was created to serve the Metro West Area (suburban Boston) with one hour delivery of Wine, Beer and Spirits. • Successfully launched the website which is fully integrated with the provider’s inventory management system and also provides robust information such as reviews, recomm...

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  Blackbaud,

  • Director, Customer Advocacy

    • May 2011 - Jul 2012

    Created and managed a new team to solve problems for large, key hosted customers due to the lack of resolution of their issues through the normal Customer Support channels.• Established daily SCRUM meetings between Customer Support and Service Delivery Operations to ensure escalations were being ...

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  Quattro Wireless

  • Senior Director, Ad Product Management

    • May 2006 - Sep 2007

    Responsibilities included defining, documenting and managing the implementation of requirements for mobile advertising.• Successfully launched the implementation, including the rendering of device specific sized ads.• Defined and designed advertising reporting requirements.• Maintained an acti...

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  Internet Startups

  • Independent Consultant

    • 2005 - 2007

    Provide professional services to companies in need of management and website publishing expertise.• Refined and documented requirements for a proprietary protocol-driven website for medical practioners and patients in the areas of stress management and wellness. • Identified and evaluated pote...

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  Chitika, Inc.

  • VP, Product Management & Client Services

    • 2003 - 2005

    Led Product Management, Marketing and Client Services for a small startup focused on providing innovative contextually targeted advertising and merchandising services.• Successfully managed the launch of four different products including Chitika’s flagship product, eMiniMalls.• Worked with Perk...

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  Lycos

  • Director, Marketing Automation

    • 2002 - 2003

    Formed the Marketing Automation organization and managed a team to drive direct consumer marketing across the Lycos Network.• Enabled complex triggered marketing programs through the creation of the largest cross-property marketing database in the company’s history.• Managed customer acquisition, retention and win-back marketing programs for several web properties, resulting in over a 60% increase in subscribers.• Re-engineered the centralized registration system for over 10 Lycos Network properties resulting in an increase in customer satisfaction of over 21%.• Selected as one of a small number of people in the US to be trained and certified in Six Sigma.

  • Senior Product Group Manager, Ecommerce Products & Services

    • 2000 - 2002

    Managed a team of consumer-focused Product Managers who led the design, development and partner management of Lycos Shopping Services.• Launched complementary services to the Lycos Shopping Directory including comparative shopping services, a reverse RFP product, coupons, and the integration of revenue driven advertising and merchandising.• Selected by President to oversee all the top cross-functional initiatives across the US that focused on major revenue generation and cost reduction (“Fast Track Projects”). Responsible for reporting progress to Senior Management in both the US and Spain.• Directed the RFP evaluation process for the selection of an outsourced vendor for the Lycos Shopping Directory, concluding in a partnership with DealTime.• Increased page views by continually measuring and analyzing consumer site dynamics to enhance user experience while maximizing revenue. This included weekly review of site metrics (page views, uniques, page views per visitor, etc.), usability studies, as well as, path analysis within the individual site functions.

  • Director, Advertising Products & Services

    • 1997 - 2000

    Built an organization to support a rapidly growing Advertising Sales Force in the areas of advertising products, inventory management, trafficking and customer service.• Grew the organization from 1 to over 35 people located across three geographies.• Improved Sales organizational efficiency by developing business processes for effectively interacting with the increasing Sales organization enabling a growth of Advertising revenue from less than $5m to over $200m.• Implemented one of the first keyword reservation and management systems in the industry, enabling Sales to maximize fill-rates. • Seamlessly managed the transition from the Lycos proprietary advertising system to a third party solution.• Successfully integrated over ten acquired web properties into one system and sales process.• Continuously evaluated marketplace demand and launched new and innovative advertising products, including leading-edge rich media solutions such as Flash, Enliven, Unicast and Comet Cursor.

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  Lycos, Inc.

  • Senior Product Manager – Product Management & Marketing

    • 1996 - 1997

    Responsibilities included working with cross-functional teams and third parties to launch new content areas.• Launched Lycos private labeled websites for partner companies including Compuserve, Sprynet and Blockbuster.• Successfully managed the design, development, testing and launch of the new...

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  AT&T New Media Services

  • Program Manager

    • 1994 - 1996

    Responsibilities included leading a cross-functional team to analyze operational issues and re-launch the proprietary online service on the internet.• Successfully led a team to implement the systems and network infrastructure required to launch the AT&T Business Network on the internet in t...

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  Digital

  • Principal Business Systems Analyst

    • 1988 - 1994