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Bio

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Lauren (marr) Herman is a seasoned professional with extensive experience in client strategy, sales management, and marketing. She has held various roles at PMG, Madewell, and Cheryl Dufault Designs, where she has developed and implemented marketing strategies, managed teams, and built strong relationships with clients and buyers. Lauren holds a Bachelor of Science degree in Fashion Merchandising and a Bachelor of Business Administration degree from Texas Christian University. She has also honed her skills in jewelry making, production management, and social media marketing. With her strong educational background and diverse work experience, Lauren is well-equipped to drive business growth and success in various industries. Lauren is fluent in multiple languages, including English, and has a strong understanding of the global market. She is based in Fort Worth, Texas, and is committed to building strong relationships with clients and partners in the region.

Experience

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Client Strategy Senior Lead
      • Apr 2022 - Present

    • Client Strategy Account Lead
      • Sep 2019 - Mar 2022

    • Client Strategy Account Manager
      • Nov 2017 - Aug 2019

    • SEM Account Manager
      • Oct 2016 - Oct 2017

    • SEM Account Coordinator
      • Jul 2015 - Sep 2016

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Sales Manager/Marketing and Events Coordinator
      • Mar 2014 - Jul 2015

      -Plan and carry out monthly store events to generate additional traffic and sales-Partner with local businesses and organizations to increase brand awareness within the community and provide clients with unique shopping events-Develop store specific marketing strategies in an effort to reach new clientele-Increase store sales by building and maintaining client relationships-Lead and motivate a team of fifteen sales associates-Delegate daily tasks among sales associates-Manage daily, weekly, monthly and quarterly store specific sales goals-Provide excellent customer service in an effort to build client retention

    • Sales Associate
      • Jul 2013 - Feb 2014

      -Solved strategic problems through merchandising strategies, thus increasing sales-Provided excellent customer service in an effort to satisfy client needs and build client retention-Implemented floor moves, window displays and mannequin styling

    • Product Development and Wholesale Intern and Assistant to Designer
      • May 2012 - Sep 2012

      -Maintained relationships and communication with buyers-Traveled market and assisted with appointments-Generated marketing strategies via social media content: Facebook, Instagram, and Pinterest-Learned and utilized jewelry making techniques-Managed production schedules and deadlines

    • Intern
      • Oct 2010 - May 2012
      • Dallas, TX

      -Designed pamphlets and brochures in Adobe-Contacted new stores and shared information about market-Fulfilled buyer and vendor requests during market week-Maintained relationships with current exhibitors and buyers

    • Intern, Personal Shopping
      • Jun 2011 - Aug 2011
      • Omaha, NE

      -Assisted in daily personal shopping appointments-Set-up and broke down trunk shows-Generated marketing content for in-store special events-Solved strategic problems through merchandising strategies

Education

  • 2009 - 2013
    Texas Christian University
  • 2009 - 2013
    Texas Christian University

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Apparel Manufacturing”

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