Experience

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  ENTHRAL.

  • Australia
  • Advertising Services
  • 1 - 100 Employee

  • PR and Content Account Director

    • Sep 2023 - Present

  • Senior PR and Content Manager

    • Jul 2023 - Sep 2023

  • PR & Content Manager

    • Dec 2021 - Jun 2023

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  Tabcorp

  • Australia
  • Entertainment Providers
  • 700 & Above Employee

  • PR & Social Media Executive

    • Mar 2021 - Dec 2021

  • Employee Communications Partner - Wagering & Media (Mat leave contract)

    • Apr 2020 - Mar 2021

    • Ensure alignment with the group-wide communications strategy.• Develop and maintain strong relationships with the Wagering and Media (W&M) leadership group and P&C partners to ensure a deep understanding of its priorities, product and services.• Work alongside W&M leadership to drive employee communication around COVID-19 and returning to workplaces. • Draft communications materials to support the delivery of the strategic objectives.• Drive a program of increasing W&M senior leadership visibility across the business to build trust and positive engagement among employees.• Provide advice to W&M senior leadership on the creation of communication materials and requirement to communicate.• Implement a range of events to engage and educate employees in the latest initiatives, products and racing and sporting moments across TAB and Sky. • Deepen W&M connection with Tabcorp’s vision and purpose. • Drive employee engagement and advocacy and deepening the understanding of W&M priorities.• Ensure a strategic approach to the communication of key integrated-related decisions.

  • Media Public Relations Consultant

    • Oct 2019 - Mar 2021

    Key responsibilities• Build and maintain relationships with relevant media organisations and journalists. • Identify and execute PR activations and campaigns that promote and drive awareness of the TAB and Sky brands• Be a spokesperson for the business when dealing with the media.• Identify new media opportunities and betting markets that will have media interest.• Liaise with media to provide information as requested. • Proactively pitch story ideas to media. • Write and send media releases. • Produce weekly and monthly media monitors reports and identify opportunities to enhance media reach for TAB and Sky.• Produce written content for partnerships.• Attend and organise events with relevant journalists to build stakeholder relations.

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  Greyhound Racing Victoria

  • Australia
  • Spectator Sports
  • 100 - 200 Employee

  • Public Affairs Advisor

    • Nov 2018 - Oct 2019

    Greyhound Racing Victoria (GRV)Key Responsibilities• Prepare and publish media releases relating to both the promotional and regulatory sides of the organisation• Monitor media on a daily basis regarding all content that relates to greyhound racing, animal welfare, integrity and wagering• Prepare and implement strategies to cross promote both racing and rehoming content• Construct speeches for board and executive team to be delivered at events, activations and media opportunities• Management of media and scripting responses for the GRV CEO’s regular and adhoc media opportunities• Engage with regional and metropolitan media on promotional opportunities and articles concerning the sport of Greyhound RacingGreyhound Adoption Program (GAP)Key responsibilities • Prepare and execute communication and public relations plans for events and marketing campaigns • Prepare all GAP content to be published both online and in print media• Work alongside other interstate GAP organisations on the National Adoption Day communication, marketing and event campaign• Work alongside the Animal Welfare Department on communication plans and strategies regarding broader animal welfare campaigns and activities• Prepare monthly newsletter that is sent to the GAP database which includes adopters, volunteers, foster carers and friends of GAP• Prepare online content to be published across all GAP channels• Engage with regional and metropolitan media regarding positive and promotional stories about GAP• Work alongside GAP staff in both metropolitan and regional Victoria to implement communication strategies and engage with the local community• Ensure that all content is shared across both GRV and GAP channels

  • Marketing and Events Coordinator

    • Jun 2017 - Nov 2018

    GRV Corporate and Racing Events Key Responsibilities • Prepare and execute event plans for key GRV marketing campaign and community events• Manage consultation with key internal and external stakeholders pre and post campaign • Identify, develop and execute promotional opportunities concerning the sport of Greyhound Racing.• Work with internal departments to recognise, refine and implement marketing and event campaigns Key projects o Victorian Greyhound Awards 2017 and 2018 – Industry awards night o Melbourne Cup 2017 – Launch and racing event o Integrity in Sport Conference 2018 – National Conference concerning integrity in all forms of sport Greyhound Adoption Program (GAP)• Prepare and manage GAP adoption days (on a 6-8 week rotation) • Coordinate all design and marketing collateral for GAP related events • Work alongside GAP staff in both Metro and regional Victoria and nationally to implement strategies and campaigns for the promotion of greyhound adoption• Identify and develop promotional opportunities for GAP • Foster and manage positive relationships with internal and external stakeholders • Manage a volunteer workforce on all event days both Racing and communityKey campaigns /events / projects o Greyhound Community Days – Events to promote the Adoption community for all dog breedso Royal Melbourne Show – Activation to promote the adoption program o National Adoption Day – Showcasing the nation-wide adoption network o GAP Volunteer Events – Events to thank and recognise the fantastic work of our GAP Volunteers

• 

  Cystic Fibrosis Victoria (CFV)

  • Australia
  • Non-profit Organizations
  • 1 - 100 Employee

  • Administration and Volunteer Coordinator

    • Jan 2016 - Jun 2017

    Administrative Support- Greeting visitors and answering telephone calls.- Handle all logistical and clerical matters including; deliveries, collections, banking, post, shopping, photocopying and invoicing. - Coordinate and supervise overall administrative activities for CFV- Maintain supplies of stationary and equipment- Taking and fulfilling orders for merchandise, programs and services- Provide arrangement and assistance for office meetingsVolunteer Management- Booking speakers, sourcing speakers and organising resources for the CFV Volunteer Speaker Program.- Manage the volunteer recruitment process- Liaise with Programs and Services and Fundraising departments regarding their volunteer needs- Support all volunteers and ensure that they are appropriately orientated and inducted and that their needs are met- Maintain a reliable and accurate volunteer register- Plan and implement formal and informal volunteer recognition activities to recognise the contribution of volunteers to the organisation- Coordinate inductions, job descriptions and shift times for volunteers at events

  • Administration Coordinator

    • Aug 2015 - Jan 2016

    General administrative duties - Printing- Maintaining office supplies- Taking phone calls and enquiriesAssisting with the Events and Marketing, Support Services, Media and Publications and Volunteer Coordinators with;- Development of promotional materials and collateral for fundraising and special events.- Development and management of Everyday Hero accounts.- Researching and short listing possible activities and courses available for CFV members.

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  Just Group

  • Emporium, Melbourne

  • Peter Alexander Sales Assistant

    • Aug 2012 - Jan 2016
    • Emporium, Melbourne

    - Customer service- Visual merchandising - Stock control and processing- Supervisor and team management- Stock Replenishment- Cash handling & variance reporting- General housekeepingAwarded the National 'Best Performing Salesperson' for 2015

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  Australian Style Institute

  • Melbourne, Australia

  • Public Relations Intern

    • Feb 2015 - May 2015
    • Melbourne, Australia

    - Social media (scheduling posts, interacting with target publics)- Media Monitoring and reporting (Monitoring current competition and related content on all media platforms). - Assisting with writing tasks (media releases, copy writing, internal content)- Research (researching potential publics, venues and collaborations)

• 

  PR Edge

  • Melbourne

  • Public Relations Intern

    • Oct 2013 - Feb 2014
    • Melbourne

    - Media Monitoring- Social media content planning- Assisting with writing task (media releases, copy writing)- PR reporting (assisting on collating media data and media lists)