Experience

• 

  Sister Merci

  • Toronto, Ontario, Canada

  • Director of Client Services

    • May 2020 - Present
    • Toronto, Ontario, Canada

    As a leader at Sister Merci, responsibilities include maintaining a position of subject matter expertise andcollaborating with Founding Partners to uphold the daily functioning and future prosperity of the business. Responsible for ensuring the quality of client relationships for Sister Merci Inc and the smooth execution of campaigns – from briefing creative, to managing budgets to project management.- Serve as a client contact as directed by the MD or CEO, providing counsel, liaison to the agency writ large and consistently ensuring the satisfaction of clients.- In-line with project critical paths, coordinate and participate in strategy sessions and brainstorms, collaborate directly with the CSO and CD/ACD to develop fully integrated campaign plans for clients.- Oversee team members’ performance, ensuring quality work is done, efficient processes are in place, and client requests are handled in a timely fashion.- Communicate strategic thought leadership throughout project deliverables.- Budget planning, forecasting and client financial management.- Timesheet/hours planning, forecasting and management.- Manage pipelines, invoices and purchase orders directly with Finance team.- Work cross-functionally with the marketing, creative, strategy and digital departments to ensure all communication for full-service clients are streamlined and succinct.- Manage, mentor and grow a team.- Assist with new business development and organic client growth.- Attract new business opportunities and grow existing client portfolio.

• 

  Tyger Tyger Strategy + Creative Inc.

  • Canada
  • Advertising Services
  • 1 - 100 Employee

  • President and Partner

    • Dec 2019 - Oct 2020

    - Successfully introduced a global client to the North American market.- Devised multiple client distribution channels to boost annual revenue.- Implemented product enhancements that expanded market share.- Expanded the Tyger Tyger brand into both international and national markets, fostering robust network connections.- Executed potent SEO campaigns.- Tracked digital campaigns through site audits and leveraged SEO strategies, Search Console, Google Analytics, Google Adwords, and Moz.

  • Sales and Marketing Director

    • Dec 2018 - Dec 2019

    - Introduced revenue-generating marketing strategies contributing to a 20% revenue growth for the company.- Established a streamlined sales process encompassing prospecting, lead management, closing, and onboarding, which attributed to a 15% boost in closing rates.- Formulated and executed marketing plans involving strategy, campaign management, and planning.

• 

  DangerDynamite! Multimedia

  • Saskatoon, Saskatchewan, Canada

  • Sales and Marketing Consultant

    • May 2018 - Mar 2019
    • Saskatoon, Saskatchewan, Canada

• 

  Brand Ambition

  • Bowmanville, Ontario, Canada

  • Project Director

    • Mar 2017 - May 2018
    • Bowmanville, Ontario, Canada

• 

  The Beer Store

  • Toronto, Canada Area

  • Marketing + Digital Specialist

    • Dec 2015 - Mar 2017
    • Toronto, Canada Area

    - Orchestrated the Beer Xpress App, reducing in-store wait times and enhancing customer convenience.- Facilitated focus groups, utilizing the data to drive product enhancements for BeerXpress.- Collaborated closely with the app team during the beta phase, effecting improvements in the product's early stages.- Designed and executed province-wide quarterly campaigns.- Delivered multiple presentations on product and service launches to the VP and CEO, with one launch contributing to sales growth in pilot stores.