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Lauren Hopper is a seasoned marketing professional with 13 years of experience in advertising, art direction, and creative direction. She has worked with various companies, including The ADi Group, ITA Group, Inc., Garner Printing, McCormick Company, Unison Resource Company, and Wells Fargo. Lauren has developed a permanent project tracking system, created logos, ads, brochures, and direct mail, and served as a point-of-contact for marketing materials during regulatory approval. She holds a degree from DePauw University and has been involved in activities such as PRSSA, Pi Beta Phi, and College Mentors for Kids.

Experience

  • Freelance
    • Cayman Islands
    • Project Coordination, Graphic Design, and Copywriting
      • Jan 2011 - Present
      • Cayman Islands

  • The ADi Group
    • Des Moines, Iowa Area
    • Account Manager
      • Oct 2018 - Dec 2019
      • Des Moines, Iowa Area

      Managed client marketing programs: responsible for all client communication, development and maintenance of client e-commerce websites, physical and electronic inventory balance, metrics and reporting, tracking project deadlines and budgets, monthly invoicing, and distribution of clients’ marketing materialCollaborated with sales team in brainstorming meetings and client pitches, assisted with RFP creation and responses, and performed client and vendor research including generating leads with local businessCommunicated with vendors to purchase and manage production of marketing campaign material, including complex programs with multiple brands and points of purchase. Was responsible for devising new tracking system for vendor projects via Google Docs, resulting in simplified collaboration between internal systems and external points of contactWorked with international shipping vendors to distribute multi-national clients’ marketing programs and collateral; troubleshoot shipment issues and customs clearance

  • ITA Group, Inc.
    • West Des Moines, Iowa
    • Production Coordinator
      • Sep 2017 - Sep 2018
      • West Des Moines, Iowa

      Managed production of client work, from estimation through project execution and invoicing to clientsDeveloped and maintained project budgets, schedules, and timelines through reporting and daily team communicationOversaw direct mail projects, including maintenance of recipient lists, postal requirements, and hands-on quality controlFacilitated relationships with vendors, researched & negotiated quotes, tracked expenses, sent purchase orders and proofs

    • Print Production Account Specialist 2
      • Aug 2015 - Sep 2017
      • Des Moines, Iowa

      • Oversee production life cycle of print pieces, from pre-press stage through printing, bindery, and shipping – including proof approval & changes, timeline & budget adherence, logistical planning/shipping/mailing, storage & fulfillment, final invoicing.• Receive and send art files to press, review proofs, assist clients with press approvals, ensure quality control of all client deliverables. • Manage large-scale political mailing production – US regulation and Postal Service adherence, volunteer scheduling & direction, multi-state drop shipments.• Facilitate relationships with vendors, research & negotiate quotes, track expenses of external projects, send purchase orders and proofs.• Design materials for clients and internal projects, (ex: political campaign collateral, trade show materials, business cards, client gifts, etc.)• Provide and maintain an exemplary relationship with clients as part of a region-leading sales team via phone, email, and face-to-face meetings.

  • McCormick Company
    • Johnston, Iowa
    • Production Artist and Production Manager
      • Nov 2013 - Dec 2014
      • Johnston, Iowa

      • Researched, estimated, produced project timelines; managed project trafficking, including timeline & budget adherence, brand standard adherence.• Developed relationships with external vendors; attended tradeshows, negotiated prices, wrote estimate requests & purchase orders, tracked expenses. • Designed materials for clients and internal projects, including web format, print, and large scale format (tradeshow booths/signage, outdoor materials, etc). • Prepared and sent files to printers, reviewed proofs, handled press approvals to ensure exceptional quality control. • Responsible for research, purchase, and maintenance of promotional items, print samples, and stock image database.

  • Unison Resource Company
    • Onsite at Elanco Animal Health - Greenfield, Indiana
    • Production Designer
      • May 2013 - Nov 2013
      • Onsite at Elanco Animal Health - Greenfield, Indiana

      • Developed a permanent project tracking system for all Production Designer responsibilities – instrumental in greatly increasing expected work volume and consequently increasing value to marketing teams by $50,000 or more per year in marketing budget dollars. • Collaborated with Elanco marketing teams to identify & implement necessary design changes and updates to existing marketing collateral.• Served as point-of-contact for all marketing materials during the regulatory approval process. • Created logos, ads, brochures, direct mail, event materials, annual reports, publications, internal documents, etc. for both web and print applications.• Documented Production Designer standard operating processes and best practices where not previously documented; assisted in resume review, hiring process, training, and successful transition of new Production Designer before starting a new role. • Received Outstanding Partner award in September 2013 for receiving most positive feedback from Elanco marketing teams.

  • Wells Fargo
    • Des Moines, Iowa
    • Operations Processor
      • Feb 2012 - May 2013
      • Des Moines, Iowa

      • Proposed, implemented, designed, and published weekly email blast and a monthly newsletter (8-10 pages, 800+ team member distribution, required collaboration with teams in India (Hyderabad and Bangalore) and various US states). • Served as content administrator for the department’s SharePoint Intranet site, responsible for visual design and framework execution.• Partnered with implementation manager on communication governance plan, which directly resulted in email volume reduction, widespread brand standard adherence, overall increased use of best practices in department communications. • Performed data entry; indexed mortgage documents for multiple business lines while maintaining production, quality, & adherence standards; frequent recipient of monthly recognition for top performance in those categories.• Certified as a Subject Matter Expert responsible for assisting other team members in training; member of the QAC (Question and Answer Communication) Presentation Team, responsible for leading weekly meetings to communicate indexing standards and present changes.• Served on special project team to test new, standardized viewing platform software to be used throughout all of WF Home Mortgage business lines.

Education

  • University of Southern Indiana
  • DePauw University

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