Experience

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  Freelance

  • Independent Marketing Consultant

    • Apr 2023 - Present

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  R2 Marketing & Strategy

  • Director Of Business Development

    • Jan 2022 - Feb 2023

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  Pace Analytical

  • Divisional Marketing Specialist

    • Dec 2020 - May 2021

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  Con-Test Analytical Laboratory

  • United States
  • Environmental Services
  • 100 - 200 Employee

  • Marketing and Inside Sales Supervisor

    • Feb 2017 - Dec 2020

  • Marketing Coordinator

    • May 2015 - Feb 2017

    Con-Test is a full service environmental laboratory. With the capabilities for analyzing all water, air, soil, and solid materials.

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  American Dental Partners

  • Wakefield, Ma

  • Marketing Manager

    • Sep 2012 - Apr 2015
    • Wakefield, Ma

    • Manages marketing programs for multi-specialty group dental practices across the country, serving as primary contact for 115 individual practices across eight affiliate group practices • Partners with Dental Group Leaders/Senior Leadership including Provider Leaders, Operations Directors and VP of Operations to develop strategies to meet business goals and increase new patient volume • Creates, evaluates and executes integrated marketing communications programs (online and offline) that support each affiliates brand and its components through consistent message platforms • Identifies marketing mix and strategy to leverage national and local activities that will drive new patient acquisition • Measures and reports key performance indicators for marketing programs for senior management, optimizing programs to meet business metrics • Manages the web strategy for multiple web sites • Works with creative services to drive relevant campaign asset development consistent with messaging strategy • Develops local marketing plans with an emphasis on community outreach and local business, aligning local communication tactics with national marketing tactics • Manages relationships with outside vendors such as writers, designers, web production and mail houses • Manages production of local marketing collateral or other materials, and monitors compliance with brand, editorial and graphic standards

• 

  BBK Worldwide

  • Greater Boston Area

  • Advertising Project Manager

    • Jun 2009 - Jun 2012
    • Greater Boston Area

    •Worked directly with the Vice President of Client Services to oversee and execute all advertising campaigns both locally and globally•Responsible for creating and managing all advertising budgets•Built and managed project schedules to assure all specified deadlines and allocated budgets are met•Revamped and facilitated the development of the companies advertising department and initiatives and helped double the companies advertising profit•Managed and trained all national and international media agencies to assure they have the in-depth knowledge to create, evaluate, develop and execute media plans according to the strategic initiative•Provided bi-weekly metrics on program ROI, optimization programs and current media trends to the operation team members•Partnered with the Creative Director to develop campaign strategies to leverage national and local activities •Oversaw production of local marketing collateral and monitored compliance with brand, editorial and graphic standards

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  The Hartford (SunLife Retrement Services)

  • Boston,

  • Senior Key Account Associate

    • Jun 2005 - Dec 2008
    • Boston,

    •Designed and managed the company's website•Worked with the marketing team to execute and maintain all marketing initiatives•Organized and planned all meetings and training retreats with brokers, consultants and potential sales •Strengthened and supported sales opportunity generation and coordinated external communication for the Key Account team•Conceptualized, created and applied internal support plans which assured the achievement of all strategic and key customer expectations•Designed and finished reports to provide each client’s dynamic needs in synergized efforts with team members•Earned numerous nominations and awarded President’s Award out of 300 people due to outstanding performance